Bridget Cohn (Elezovic)

North America GTM Lead - KYB | KYC Wealth & Capital Markets

GBG Plcex-Infutor Data Solutionsex-Prove

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Over the past decade, I've learned that building revenue organizations requires far more than closing I believe the highest-performing sales organizations are built on alignment between Sales, Marketing, Product, RevOps, Legal, and Customer Success.

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My career has been focused on creating that alignment while helping enterprise software companies bring products to market and accelerate revenue growth. Although my title today is Sales Executive, my role extends well beyond enterprise selling. At GBG, I lead the North American go-to-market strategy for our Know Your Business (KYB) solution. That responsibility has included defining target markets, building messaging, developing sales enablement, creating pricing and proposal frameworks, partnering with Legal to establish commercial agreements, coordinating marketing campaigns, developing conference strategy, supporting customer success, and acting as the primary GTM resource for our North American sales organization. Throughout my career, I've gravitated toward opportunities where I can build what doesn't yet exist. Whether that's selling a BETA solution, designing a repeatable sales process, improving cross-functional communication, mentoring sellers, or creating operational frameworks that make teams more successful, I enjoy solving complex business challenges that help organizations scale. My background across implementation, consulting, enterprise sales, partnerships, and go-to-market strategy gives me a unique perspective on the entire customer lifecycle. The best cultures are made by leaders who listen to the people closest to the customer, remove obstacles, and create environments where teams can consistently succeed and I enjoy being a part of making it all happen.