Christy Goodwin-Sacco
IT Channel Marketing Pro
IT Channel Marketing Professional
GTM Index
- MICROSOFTJOB
- WW Device Partner GTM Inve…4Y 2M
WW Device Partner GTM Investments & Programs Lead
Microsoft
- PANASONIC USAJOB
- Senior Mgr, Mobility Chann…7Y 5M
Senior Manager, Mobility Channel Programs
Panasonic USA
- COMPUTER MENTORS GROUP,JOB
- Dir Board Of Directors2Y 6M
Director Board Of Directors
Computer Mentors Group, Inc.
Computer Mentors works within the Tampa Bay community to not only ignite a passion within children for careers in IT, but also to benefit the surrounding economy. Our mission is to provide opportunities for educational and employment success through bridging the technology divide for populations without sufficient economic resources, especially as it relates to children and youth.
- HTG PEER GROUPSJOB
- Dir, Mktg & Operations4Y 11M
Director, Marketing & Operations
HTG Peer Groups
• Directed internal and external resources to accomplish all marketing functions and activities utilizing an annual marketing budget exceeding $1 million. • Developed a marketing plan that was consistently below budget by 5 to 10% annually while maximizing ROI and increasing channel visibility. • Contributed to increasing partner membership and vendor sponsorship revenue through successful execution of the marketing strategy. • Created and implemented a digital marketing initiative which included 32 custom content e-newsletters annually, targeted e-mail blasts, company and event websites, partner portal, and video testimonials. • Spearheaded HTG’s social media presence and launched a member…
- CONNECTWISE,JOB
- VP, Corporate Relations3Y 1M
Vice President, Corporate Relations
ConnectWise, Inc.
• Directed a team of 5 employees plus external resources to accomplish all marketing functions and activities by maximizing an annual marketing budget in excess of $1.5 million. • Devised and successfully executed a marketing strategy that drove year-over-year revenue gains exceeding 25%. • Guided the creative process in developing a new logo, website, partner portal, and marketing materials. • Developed a plan for the company to strategically attend 40+ industry events annually in the most cost effective manner while maximizing ROI and exposure in the channel. • Managed annual ConnectWise partner summit with 800+ attendees including contract negotiations, vendor sponsorship sales, website,…
- TECH DATAJOB
- Mgr, TechSelect2Y 6M
Manager, TechSelect
Tech Data
• Headed a team of 4 that recruited new partners to TechSelect, Tech Data’s premier membership-based community of 500+ IT solution providers and vendors, through targeted marketing and education. • Championed the program to the inside and outside sales teams to engage their efforts in recruiting new partners. • Tripled TechSelect’s combined member revenues to more than 20% of the company’s US revenue by increasing membership and developing partners in the program. • Developed and fostered relationships with affiliate sponsors (GE Capital, CNET, Dun and Bradstreet, and others) to provide programs, services, discounts, and benefits for TechSelect members. • Presented managed services platform…
- Mgr, Outsourcing Sales & S…11M
Manager, Outsourcing Sales & Services (TeleSMART)
Tech Data
• Oversaw a 30+ person outbound telemarketing team responsible for executing vendor telemarketing campaigns. • Sold telemarketing services to Tech Data’s vendors as a deliverable of annual marketing programs. • Collaborated with vendors to create customized sales scripts for telemarketing campaigns. • Formulated and implemented a key metrics scorecard to measure and communicate compliance and performance of program deliverables to vendors. • Designed and launched an end-user telemarketing program for VARs. • Consistently exceeded 105% of goals for all TeleSMART programs.
- Mgr, Outsourcing Sales & S…2Y 5M
Manager, Outsourcing Sales & Services (GECITS Division)
Tech Data
• Implemented sales processes and procedures to fulfill the requirements of a $2 billion annual outsourcing contract with GE Capital Information Technology Solutions (GECITS). • Recruited and managed a 40+ person sales and customer service staff that integrated into a cross-functional team that represented a microcosm of Tech Data. • Created and documented a system for new processes and procedures to support order fulfillment, configurations, and product rollouts in order to meet and exceed the service level agreements (SLAs) of the outsourcing contract. • Partnered with the GECITS sales team to target and grow their Fortune 500 customer base by creating customized SLAs. • Expanded the outs…
- Mgr, Latin America Export…2Y 2M
Manager, Latin America Export Sales
Tech Data
- Mgr, Southwest Sales1Y
Manager, Southwest Sales
Tech Data
- Supervisor, Northwest Expr…1Y 3M
Supervisor, Northwest Express
Tech Data
- Sales Representative2Y 4M
Sales Representative
Tech Data
- Sales Associate2Y
Sales Associate
Tech Data
- Job: Panasonic USA — Senior Manager, Mobility Channel Programs · 2015-01 – 2022-06
- Job: Tech Data — Manager, Latin America Export Sales · 1997-05 – 1999-07
- Job: Tech Data — Supervisor, Northwest Express · 1995-02 – 1996-05
- Job: Tech Data — Manager, Outsourcing Sales & Services (TeleSMART) · 2001-12 – 2002-11 — • Oversaw a 30+ person outbound telemarketing team responsible for executing vendor telemarketing campaigns. • Sold telemarketing services to Tech Data’s vendors as a deliverable of annual marketing programs. • Collaborated with vendors to create customized sales scripts for telemarketing campaigns. • Formulated and implemented a key metrics scorecard to measure and communicate compliance and performance of program deliverables to vendors. • Designed and launched an end-user telemarketing program for VARs. • Consistently exceeded 105% of goals for all TeleSMART programs.
- Job: HTG Peer Groups — Director, Marketing & Operations · 2009-02 – 2014-01 — • Directed internal and external resources to accomplish all marketing functions and activities utilizing an annual marketing budget exceeding $1 million. • Developed a marketing plan that was consistently below budget by 5 to 10% annually while maximizing ROI and increasing channel visibility. • Contributed to increasing partner membership and vendor sponsorship revenue through successful execution of the marketing strategy. • Created and implemented a digital marketing initiative which included 32 custom content e-newsletters annually, targeted e-mail blasts, company and event websites, partner portal, and video testimonials. • Spearheaded HTG’s social media presence and launched a member…
- Job: Computer Mentors Group, Inc. — Director Board Of Directors · 2019-11 – 2022-05 — Computer Mentors works within the Tampa Bay community to not only ignite a passion within children for careers in IT, but also to benefit the surrounding economy. Our mission is to provide opportunities for educational and employment success through bridging the technology divide for populations without sufficient economic resources, especially as it relates to children and youth.
- Job: Tech Data — Sales Representative · 1992-10 – 1995-02
- Job: Tech Data — Sales Associate · 1990-10 – 1992-10
- Job: Tech Data — Manager, Outsourcing Sales & Services (GECITS Division) · 1999-07 – 2001-12 — • Implemented sales processes and procedures to fulfill the requirements of a $2 billion annual outsourcing contract with GE Capital Information Technology Solutions (GECITS). • Recruited and managed a 40+ person sales and customer service staff that integrated into a cross-functional team that represented a microcosm of Tech Data. • Created and documented a system for new processes and procedures to support order fulfillment, configurations, and product rollouts in order to meet and exceed the service level agreements (SLAs) of the outsourcing contract. • Partnered with the GECITS sales team to target and grow their Fortune 500 customer base by creating customized SLAs. • Expanded the outs…
- Job: Tech Data — Manager, TechSelect · 2002-11 – 2005-05 — • Headed a team of 4 that recruited new partners to TechSelect, Tech Data’s premier membership-based community of 500+ IT solution providers and vendors, through targeted marketing and education. • Championed the program to the inside and outside sales teams to engage their efforts in recruiting new partners. • Tripled TechSelect’s combined member revenues to more than 20% of the company’s US revenue by increasing membership and developing partners in the program. • Developed and fostered relationships with affiliate sponsors (GE Capital, CNET, Dun and Bradstreet, and others) to provide programs, services, discounts, and benefits for TechSelect members. • Presented managed services platform…
- Job: Microsoft — WW Device Partner GTM Investments & Programs Lead · 2022-06 – present
- Job: Tech Data — Manager, Southwest Sales · 1996-05 – 1997-05
- Job: ConnectWise, Inc. — Vice President, Corporate Relations · 2005-09 – 2008-10 — • Directed a team of 5 employees plus external resources to accomplish all marketing functions and activities by maximizing an annual marketing budget in excess of $1.5 million. • Devised and successfully executed a marketing strategy that drove year-over-year revenue gains exceeding 25%. • Guided the creative process in developing a new logo, website, partner portal, and marketing materials. • Developed a plan for the company to strategically attend 40+ industry events annually in the most cost effective manner while maximizing ROI and exposure in the channel. • Managed annual ConnectWise partner summit with 800+ attendees including contract negotiations, vendor sponsorship sales, website,…
- School: University of South Florida — Bachelor, Technical Writing
- School: Balboa High School — High School
- School: Panama Canal College — Associate
Skills
Playbooks
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