Christina Des Vaux
Operating Partner & CMO, PL Capital
Product & customer-obsessed operator. Antifragile.
GTM Index
- PL CAPITALJOB
- Operating Partner and CMO1Y 4M
Operating Partner and CMO
PL Capital
- ATHLETECH LABSJOB
- GTM Advisor3Y 6M
GTM Advisor
Athletech Labs
Athletech Labs is the first hiring marketplace for pro athletes. Athletes build the skills and network for life after sport — while companies hire high-performing talent.
- JANUARY VENTURESJOB
- Operator Network4Y 8M
Operator Network
January Ventures
January Ventures invests at the pre-seed and seed stage in the US and Europe.
- WORKMONEYJOB
- Board Member5Y
Board Member
WorkMoney
WorkMoney supports the American dream for all. We’re 8M members strong, with a clear mission: to help make sure everyone who works hard gets ahead.
- VILLAGE GLOBALJOB
- Head of Platform & Mktg2Y 2M
Head of Platform & Marketing
Village Global
Village is an early-stage VC firm with ~$500M AUM, chaired by Reid Hoffman. Village founders go faster with an incredible community, expert advice, and game-changing introductions.
- NIRVANAJOB
- GTM Advisor3M
GTM Advisor
Nirvana
Nirvana leverages AI and ML to automate insurance benefit checks for healthcare practices, saving them hours of admin time. Advised on 0 to 1 sales for SMB segment, as well as customer success, website UX, brand marketing, organic social, and SEO strategy.
- Head of Growth10M
Head of Growth
Nirvana
- VARIOUS COMPANIESJOB
- Growth Advisor3Y 2M
Growth Advisor
Various Companies
Led and advised companies across web growth, product marketing, SEO, CX, lifecycle, B2B/B2C acquisition, and conversion strategy including: Carvana, Suit Supply, Talent Hack, The Yo Store, HiNote, The Wonder, Noodle Loaf, and Open Book Extracts.
- PAPERLESS POSTJOB
- VP of PMM2Y 3M
VP of Product Marketing
Paperless Post
"Generally, for anyone having you on their team is like winning the lottery." - Principal Engineer - Led company SEO and ASO strategy across the website, the blog, and the iOS & Android apps. - Worked in-step with customer success to understand real time user trends and friction points. - Leveraged user insights and data mining to influence CRM strategy and SEO content marketing. - Built product marketing campaigns for feature rollouts, large and small.
- VP of Customer Operations9M
VP of Customer Operations
Paperless Post
"I have NEVER received a faster & professional response from a US company when I've cried out in public or private with concerns about my privacy. Thank you." -Paperless Post customer, and Infosec expert - Worked as the voice of our users, in a continual bottoms-up feedback loop with Product, Consumer Insights, Brand, and Marketing to help achieve company revenue goals. - Helped drive additional growth for PP by evaluating new opportunities based on friction in our current product by prioritizing user-centric features and fixes with the executive team.
- Senior Dir of Customer Ope…7M
Senior Director of Customer Operations
Paperless Post
"I wish every company had give-a-shit employees like you." - Paperless Post customer - Decreased response times by 75% YoY. - Increased customer satisfaction ratings from 93% to 98%. - Improved the relationship between Customer Ops and the Engineering team, in terms of communication, process, and prioritization of user issues.
- GM of Print Operations3Y
GM of Print Operations
Paperless Post
- Owned P&L for our PAPER brand. - Worked cross-functionally to double revenue from 2015 to 2016. - Managed two on-demand printer vendors (one fine printer, one digital printer). - Managed print customer success team, which supported our high-value paper customers. - Set marketing strategy for paper, and influenced product roadmap based on user requests, survey data, and market dynamics. - Paperless sunset the Print business in October 2017.
- AMAZONJOB
- Associate Dir of Mktg, Dia…1Y 1M
Associate Director of Marketing, Diapers.com Baby Registry
Amazon
- Responsible for registry sign-ups, creates, and purchase. - Identified key acquisition strategies to efficiently drive growth, including affiliate, variable, social, SEO, and partnership strategy. - Prioritized and implemented UX improvements to optimize conversion funnel. - Partnered with creative and print production teams to develop a 48-page, fully vendor-funded, baby registry catalog. Oversaw circulation planning and print execution. - Project managed the launch of warranties across Quidsi, coordinating with tax, finance, and UX.
- Associate Dir of Mktg, Vin…1Y 2M
Associate Director of Marketing, Vine Market
Amazon
- Launched site. Defined brand positioning. - Responsible for acquisition and email retention marketing strategy to activate and retain existing customers. - Identified scrappy and grassroots ways to efficiently drive growth, including promotional, SEO, and content strategy. - Business partnerships included: B Corporation, RecycleBank, Chinook Book, and Hello Fresh.
- Summer MBA Intern - Retail…3M
Summer MBA Intern - Retail Management
Amazon
- Architected a FT SharePoint to centralize reporting and definitions for 400 users - Curated global best practices. - Collaborated across divisions to conduct 20+ interviews about internal customer needs. - Drafted content for FT Training Course, aimed to reduce ramp-time for 900 employees; presented to 90 associates
- Job: PL Capital — Operating Partner and CMO · 2025-06 – present · 1y 2mo
- Job: Athletech Labs — GTM Advisor · 2023-04 – present · 3y 4mo — Athletech Labs is the first hiring marketplace for pro athletes. Athletes build the skills and network for life after sport — while companies hire high-performing talent.
- Job: January Ventures — Operator Network · 2022-02 – present · 4y 6mo — January Ventures invests at the pre-seed and seed stage in the US and Europe.
- Job: WorkMoney — Board Member · 2021-10 – present · 4y 10mo — WorkMoney supports the American dream for all. We’re 8M members strong, with a clear mission: to help make sure everyone who works hard gets ahead.
- Job: Village Global — Head of Platform & Marketing · 2023-04 – 2025-06 · 2y 2mo — Village is an early-stage VC firm with ~$500M AUM, chaired by Reid Hoffman. Village founders go faster with an incredible community, expert advice, and game-changing introductions.
- Job: Nirvana — GTM Advisor · 2023-01 – 2023-04 · 3 mo — Nirvana leverages AI and ML to automate insurance benefit checks for healthcare practices, saving them hours of admin time. Advised on 0 to 1 sales for SMB segment, as well as customer success, website UX, brand marketing, organic social, and SEO strategy.
- Job: Nirvana — Head of Growth · 2022-03 – 2023-01 · 10 mo
- Job: Various Companies — Growth Advisor · 2019-01 – 2022-03 · 3y 2mo — Led and advised companies across web growth, product marketing, SEO, CX, lifecycle, B2B/B2C acquisition, and conversion strategy including: Carvana, Suit Supply, Talent Hack, The Yo Store, HiNote, The Wonder, Noodle Loaf, and Open Book Extracts.
- Job: Paperless Post — VP of Product Marketing · 2019-03 – 2021-06 · 2y 3mo — "Generally, for anyone having you on their team is like winning the lottery." - Principal Engineer - Led company SEO and ASO strategy across the website, the blog, and the iOS & Android apps. - Worked in-step with customer success to understand real time user trends and friction points. - Leveraged user insights and data mining to influence CRM strategy and SEO content marketing. - Built product marketing campaigns for feature rollouts, large and small.
- Job: Paperless Post — VP of Customer Operations · 2018-06 – 2019-03 · 9 mo — "I have NEVER received a faster & professional response from a US company when I've cried out in public or private with concerns about my privacy. Thank you." -Paperless Post customer, and Infosec expert - Worked as the voice of our users, in a continual bottoms-up feedback loop with Product, Consumer Insights, Brand, and Marketing to help achieve company revenue goals. - Helped drive additional growth for PP by evaluating new opportunities based on friction in our current product by prioritizing user-centric features and fixes with the executive team.
- Job: Paperless Post — Senior Director of Customer Operations · 2017-11 – 2018-06 · 7 mo — "I wish every company had give-a-shit employees like you." - Paperless Post customer - Decreased response times by 75% YoY. - Increased customer satisfaction ratings from 93% to 98%. - Improved the relationship between Customer Ops and the Engineering team, in terms of communication, process, and prioritization of user issues.
- Job: Paperless Post — GM of Print Operations · 2014-10 – 2017-10 · 3y — - Owned P&L for our PAPER brand. - Worked cross-functionally to double revenue from 2015 to 2016. - Managed two on-demand printer vendors (one fine printer, one digital printer). - Managed print customer success team, which supported our high-value paper customers. - Set marketing strategy for paper, and influenced product roadmap based on user requests, survey data, and market dynamics. - Paperless sunset the Print business in October 2017.
- Job: Amazon — Associate Director of Marketing, Diapers.com Baby Registry · 2013-09 – 2014-10 · 1y 1mo — - Responsible for registry sign-ups, creates, and purchase. - Identified key acquisition strategies to efficiently drive growth, including affiliate, variable, social, SEO, and partnership strategy. - Prioritized and implemented UX improvements to optimize conversion funnel. - Partnered with creative and print production teams to develop a 48-page, fully vendor-funded, baby registry catalog. Oversaw circulation planning and print execution. - Project managed the launch of warranties across Quidsi, coordinating with tax, finance, and UX.
- Job: Amazon — Associate Director of Marketing, Vine Market · 2012-07 – 2013-09 · 1y 2mo — - Launched site. Defined brand positioning. - Responsible for acquisition and email retention marketing strategy to activate and retain existing customers. - Identified scrappy and grassroots ways to efficiently drive growth, including promotional, SEO, and content strategy. - Business partnerships included: B Corporation, RecycleBank, Chinook Book, and Hello Fresh.
- Job: Amazon — Summer MBA Intern - Retail Management · 2011-06 – 2011-09 · 3 mo — - Architected a FT SharePoint to centralize reporting and definitions for 400 users - Curated global best practices. - Collaborated across divisions to conduct 20+ interviews about internal customer needs. - Drafted content for FT Training Course, aimed to reduce ramp-time for 900 employees; presented to 90 associates
- School: The University of Chicago - Booth School of Business — MBA, Finance and Marketing
- School: Brown University — Bachelor of Arts, International Relations - Latin American Politics
- School: University of Iowa — Poetry, Iowa Writers' Workshop
- School: Universidad de Montevideo — Rotary Ambassadorial Scholarship
Skills
Playbooks
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