Carlos Arranz

Head of Enterprise Software for AOD/IMS at MBCOM-Broadcom | Director Enterprise Software | Scaling Revenue & Go-To-Market Across EMEA & META | SaaS, AI, Automation & Digital Transformation

MBCOM Technologies, Broadcom Representativeex-Micro Focusex-Hewlett Packard Enterprise

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Enterprise Software & SaaS leader with 20+ years of experience driving revenue growth, go-to-market execution, and digital transformation across EMEA & META.

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I build and scale high-performing sales and partner-led organizations, lead complex regional portfolios, and work closely with C-level executives to turn technology strategy into measurable business outcomes. My experience spans Enterprise Software, SaaS, AI, Automation, Observability, API Management, and Hybrid IT — with a strong track record across both mature and high-growth markets. ### What I do best • Scale regional and multi-country go-to-market organizations • Drive predictable revenue growth through direct and partner-led models • Build and enable high-performing sales and channel teams • Lead executive-level engagements with CIOs, CTOs, and business leaders • Translate complex technology portfolios into clear commercial value ### Leadership scope & impact Currently, I lead Enterprise Software portfolios across EMEA & META, owning strategy, GTM execution, revenue growth, and executive engagement. I operate with full regional responsibility , from market entry and scaling, to partner ecosystems, pipeline generation, forecasting, and long-term value creation. I am known for combining strategic vision with hands-on execution, bringing structure, clarity, and momentum to organizations navigating digital transformation, AI adoption, and enterprise-scale change. Beyond my corporate role, I am also the founder of an AI-driven legaltech venture, reflecting my passion for innovation, entrepreneurship, and purpose-driven technology. 📍 Based in Dubai