Cameron Hogan
GTM & Program Operations Lead | Ray-Ban Meta AI Glasses, Crypto.com, IBM, Instagram, Nuvei
I’m a program leader, creative strategist, and lifelong student of growth; whether that’s scaling global brand programs, launching first-of-their-kind products, or pushing limits in the outdoors. My work lives at the intersection of creativity, operations, and storytelling.
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From AI wearables at Meta to brand storytelling with Godfrey Dadich and Deloitte, I’ve helped global teams bring big ideas to life and ensure they resonate with real people. Outside of work, I believe the outdoors is one of the best teachers of confidence, presence, and resilience. Whether it’s backcountry skiing, mountaineering, or solo adventures, I’m always chasing the next edge. Above all, I value curiosity, integrity, and building a life that feels as good on the inside as it looks on paper. Whether it's big ideas or backcountry beta, feel free to drop me a line (pun intended)!
GTM Index
- SABI (SABI.COM)JOB
- Brand & Consumer GTM Lead11M
Brand & Consumer GTM Lead
Sabi (sabi.com)
Leading consumer go-to-market and brand strategy for Sabi, a brain-computer interface company. We're building a beanie with an AI companion that reads and transcribes your thoughts, from zero. As the Consumer GTM & Brand Lead, my focus spans: • Naming, logo, and visual design • Brand positioning and messaging • Launch strategy • Pricing and commercial strategy • Retail and strategic partnerships • Team structure and operations I'm also working across Hardware and Dev teams to test and shape the product itself.
- METAJOB
- Program Mgr V, Ray-Ban Met…1Y 2M
Program Manager V, Ray-Ban Meta AI Glasses
Meta
Partnered across Product, Hardware, and Marketing to bring the Ray-Ban Meta AI Glasses to market. • Translated AI-feature roadmaps into consumer campaign strategies, activations, DTC launch funnels, and seasonal updates • Championed to senior leadership the positioning shift framing Meta AI as a "lifestyle companion" rather than a tech utility, contributing to a launch that beat sales goals by 3x and outsold the prior generation by 7x • Served as the central operational bridge between Meta Reality Labs engineering and EssilorLuxottica's brand teams, driving unified execution across DTC, retail, and PR channels
- GODFREY DADICH PARTNERSJOB
- Senior Creative Project &…10M
Senior Creative Project & Program Manager
Godfrey Dadich Partners
Partnered directly with co-CEOs and client C-suites to translate brand vision into scalable growth programs. • Grew two underperforming accounts—IBM and Indeed—into top-three studio revenue drivers within six months, driving a 30% increase in annual billings • Built cross-portfolio operating systems unifying delivery, planning, and reporting across five concurrent accounts, lifting client satisfaction scores by 22% • Repositioned Nuvei's global brand from a payments processor to a modern fintech platform, establishing systems used across 2,000+ employees
- PEREIRA O'DELLJOB
- Senior Program Mgr5M
Senior Program Manager
Pereira O'Dell
Managed production for Crypto.com's "Fortune Favors the Brave" global campaign, directed by Wally Pfister. • Worked hand-in-hand with producers on casting (hero and supporting talent), director selection, bids, and budgets • Partnered with agency leadership and client stakeholders through creative and production review • Campaign ran across 10 markets and 17 languages, driving a 4x lift in social mentions and taking the app to #1 in the US Google Play Store
- DELOITTE DIGITALJOB
- Mgr - Advertising, Mktg &…1Y
Manager - Advertising, Marketing & Commerce
Deloitte Digital
Three-year engagement progressing from Account Supervisor to Associate Account Director to Manager, servicing Meta's Family of Apps (Instagram, Facebook Marketplace) CSAA Insurance, Bose, 8x8, & Deloitte Digital. • Facilitated consumer research across 30 global markets to reverse teen user churn to Snapchat, repositioning Instagram's brand around authenticity — turning emerging features into 5,000+ localized assets across 30 markets and 17 languages • Served as POC between Deloitte, Facebook E-commerce, and Creative X, mobilizing an inter-agency group around Facebook Marketplace campaigns • Oversaw acquisition and conversion strategy for CSAA Insurance's "InsurAAAnce" campaign, driving a 2…
- Associate Account Dir1Y 2M
Associate Account Director
Deloitte Digital
- Account Supervisor10M
Account Supervisor
Deloitte Digital
- BARBARIANJOB
- Senior Account Mgr & New B…1Y 8M
Senior Account Manager & New Business Lead
Barbarian
- Y&R BRANDSJOB
- Account Mgr (Hyperactivate)10M
Account Manager (Hyperactivate)
Y&R Brands
Built and executed social media and performance marketing campaigns for blue-chip clients such as Dell, Seattle's Best Coffee, Turkish Airlines, The White House, and more.
- Account Executive (Hyperac…1Y 11M
Account Executive (Hyperactivate)
Y&R Brands
Supported the development and deployment of proprietary social media tools and software, provided by Hyperactivate, one of Y&R Group's incubator start-ups.
- Hybrid Assistant Account E…1Y 4M
Hybrid Assistant Account Executive (Y&R + VML)
Y&R Brands
Supported global, 360-degree integrated marketing campaigns and channel execution for client Xerox.
- Job: Godfrey Dadich Partners — Senior Creative Project & Program Manager · 2021-12 – 2022-10 · 10 mo — Partnered directly with co-CEOs and client C-suites to translate brand vision into scalable growth programs. • Grew two underperforming accounts—IBM and Indeed—into top-three studio revenue drivers within six months, driving a 30% increase in annual billings • Built cross-portfolio operating systems unifying delivery, planning, and reporting across five concurrent accounts, lifting client satisfaction scores by 22% • Repositioned Nuvei's global brand from a payments processor to a modern fintech platform, establishing systems used across 2,000+ employees
- Job: Y&R Brands — Account Manager (Hyperactivate) · 2015-10 – 2016-08 · 10 mo — Built and executed social media and performance marketing campaigns for blue-chip clients such as Dell, Seattle's Best Coffee, Turkish Airlines, The White House, and more.
- Job: Meta — Program Manager V, Ray-Ban Meta AI Glasses · 2023-07 – 2024-09 · 1y 2mo — Partnered across Product, Hardware, and Marketing to bring the Ray-Ban Meta AI Glasses to market. • Translated AI-feature roadmaps into consumer campaign strategies, activations, DTC launch funnels, and seasonal updates • Championed to senior leadership the positioning shift framing Meta AI as a "lifestyle companion" rather than a tech utility, contributing to a launch that beat sales goals by 3x and outsold the prior generation by 7x • Served as the central operational bridge between Meta Reality Labs engineering and EssilorLuxottica's brand teams, driving unified execution across DTC, retail, and PR channels
- Job: Y&R Brands — Hybrid Assistant Account Executive (Y&R + VML) · 2012-07 – 2013-11 · 1y 4mo — Supported global, 360-degree integrated marketing campaigns and channel execution for client Xerox.
- Job: Deloitte Digital — Account Supervisor · 2018-04 – 2019-02 · 10 mo
- Job: Sabi (sabi.com) — Brand & Consumer GTM Lead · 2025-11 – present · 9 mo — Leading consumer go-to-market and brand strategy for Sabi, a brain-computer interface company. We're building a beanie with an AI companion that reads and transcribes your thoughts, from zero. As the Consumer GTM & Brand Lead, my focus spans: • Naming, logo, and visual design • Brand positioning and messaging • Launch strategy • Pricing and commercial strategy • Retail and strategic partnerships • Team structure and operations I'm also working across Hardware and Dev teams to test and shape the product itself.
- Job: Barbarian — Senior Account Manager & New Business Lead · 2016-08 – 2018-04 · 1y 8mo
- Job: Deloitte Digital — Manager - Advertising, Marketing & Commerce · 2020-04 – 2021-04 · 1y — Three-year engagement progressing from Account Supervisor to Associate Account Director to Manager, servicing Meta's Family of Apps (Instagram, Facebook Marketplace) CSAA Insurance, Bose, 8x8, & Deloitte Digital. • Facilitated consumer research across 30 global markets to reverse teen user churn to Snapchat, repositioning Instagram's brand around authenticity — turning emerging features into 5,000+ localized assets across 30 markets and 17 languages • Served as POC between Deloitte, Facebook E-commerce, and Creative X, mobilizing an inter-agency group around Facebook Marketplace campaigns • Oversaw acquisition and conversion strategy for CSAA Insurance's "InsurAAAnce" campaign, driving a 2…
- Job: Deloitte Digital — Associate Account Director · 2019-02 – 2020-04 · 1y 2mo
- Job: Pereira O'Dell — Senior Program Manager · 2021-04 – 2021-09 · 5 mo — Managed production for Crypto.com's "Fortune Favors the Brave" global campaign, directed by Wally Pfister. • Worked hand-in-hand with producers on casting (hero and supporting talent), director selection, bids, and budgets • Partnered with agency leadership and client stakeholders through creative and production review • Campaign ran across 10 markets and 17 languages, driving a 4x lift in social mentions and taking the app to #1 in the US Google Play Store
- Job: Y&R Brands — Account Executive (Hyperactivate) · 2013-11 – 2015-10 · 1y 11mo — Supported the development and deployment of proprietary social media tools and software, provided by Hyperactivate, one of Y&R Group's incubator start-ups.
- School: Quinnipiac University - School of Business — Bachelors of Science, Marketing
- School: Richmond, The American International University in London — Marketing
Skills
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