Britt Bowman
Helping founders and executives build AI-native GTM that scales | Architect of $15B+ GTM engines, improving data reliability by 98% | Board Advisor & Keynote Speaker | Book via my About section
Leads come in, deals move, the dashboards are green, you do have pipeline! But revenue isn't showing up the way the numbers swear it should and nobody can tell you exactly where it went.
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I can. It got lost in the seams. The revenue leaks in the space between marketing and sales, between the tool you bought and the workflow no one changed, between what one system calls a lead and what the next system does with it. That space never shows up on a dashboard, because no one owns it. It's also where most of your growth is dying. That space is my whole job. I help founders, marketing, and revenue executives find where growth is stalling, then rebuild the operating model underneath so the leads you already have convert and the number finally moves, usually without a single new tool. Most organizations don't struggle because they lack technology. They struggle because strategy, process, data, incentives, and execution are all pulling in different directions and calling it alignment. You already feel this somewhere specific, don't you? Marketing says the leads are qualified and sales says they aren't, and both have a dashboard that proves it. An AI pilot dazzled in the demo and stalled the moment it met a real workflow. Two systems report the same number differently, so every forecast is a negotiation instead of a fact. A team rebuilds the same capability every planning cycle because no one wrote down how it worked the first time. Different symptoms, same disease. The operating model underneath was never built, so everything you add on top runs the dysfunction faster. I know where the money leaks because I spent over a decade building these systems from the inside, most of them from nothing. I rebuilt a $15B GTM engine and cut time to market by >50%. I cleaned the data foundation and took the error rate from 30% to <1%, so every number downstream became one leaders could trust. I turned a customer program treated as a cost into a revenue line the company sold with every enterprise deal. I've done this for small teams and global organizations of thousands, so I know how it breaks at every scale. It holds after I leave because I fix the system and the people at the same time. I lead by growing capacity, not dependence. Your team should be sharper 6 months after I'm gone, not waiting for me to come back. Durable companies aren't built on tools. They're built on whether people trust the system and each other. If your growth has stalled and you can't find where, that's the problem I solve. DM me, or find your constraint at ai
GTM Index
- SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
- Head of Global Mktg Busine…2Y 7M
Head of Global Marketing Business Optimization
ServiceNow – The Enterprise Cloud Company
- Dir, Strategic Engagement2Y 2M
Director, Strategic Engagement / Chief of Staff to VP, Global Integrated Campaigns
ServiceNow – The Enterprise Cloud Company
- Senior Mgr, Global Success…8M
Senior Manager, Global Success Campaigns & Enablement
ServiceNow – The Enterprise Cloud Company
- Senior Mgr, Success Events2Y 6M
Senior Manager, Success Events
ServiceNow – The Enterprise Cloud Company
- Senior Mgr, Champion Enabl…1Y 11M
Senior Manager, Champion Enablement
ServiceNow – The Enterprise Cloud Company
- Knowledge Management Lead2Y 6M
Knowledge Management Lead
ServiceNow – The Enterprise Cloud Company
- TRACTIONJOB
- Enterprise GTM Transformat…1M
Enterprise GTM Transformation Advisor
Traction
- GRAPHIO.AIJOB
- Advisor1M
Advisor
Graphio.ai
- BRITT BOWMANJOB
- Founder & Principal Advisor2M
Founder & Principal Advisor
Britt Bowman LLC
- PROJECT VOYCEJOB
- Board Member2Y 11M
Board Member
Project VOYCE
- CHRISTUS HEALTHJOB
- Knowledge Mgr1Y 9M
Knowledge Manager
CHRISTUS Health
- UNITEDHEALTH GROUPJOB
- Operational Trainer/ Knowl…3Y 6M
Operational Trainer/ Knowledge Engineer
UnitedHealth Group
- Job: ServiceNow – The Enterprise Cloud Company — Head of Global Marketing Business Optimization · 2024-01 – present
- Job: Traction — Enterprise GTM Transformation Advisor · 2026-07 – present
- Job: Project VOYCE — Board Member · 2022-01 – 2024
- Job: ServiceNow – The Enterprise Cloud Company — Knowledge Management Lead · 2014-04 – 2016-10
- Job: Graphio.ai — Advisor · 2026-07 – present
- Job: ServiceNow – The Enterprise Cloud Company — Director, Strategic Engagement / Chief of Staff to VP, Global Integrated Campaigns · 2021-11 – 2024-01
- Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Global Success Campaigns & Enablement · 2021-03 – 2021-11
- Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Champion Enablement · 2016-10 – 2018-09
- Job: Britt Bowman LLC — Founder & Principal Advisor · 2026-06 – present
- Job: CHRISTUS Health — Knowledge Manager · 2012-07 – 2014-04
- Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Success Events · 2018-09 – 2021-03
- Job: UnitedHealth Group — Operational Trainer/ Knowledge Engineer · 2009-01 – 2012-07
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ex-SAP
Anthropic