Britt Bowman

Helping founders and executives build AI-native GTM that scales | Architect of $15B+ GTM engines, improving data reliability by 98% | Board Advisor & Keynote Speaker | Book via my About section

Location n/a
Britt Bowman LLCex-Project VOYCEex-CHRISTUS Health

Leads come in, deals move, the dashboards are green, you do have pipeline! But revenue isn't showing up the way the numbers swear it should and nobody can tell you exactly where it went.

More

I can. It got lost in the seams. The revenue leaks in the space between marketing and sales, between the tool you bought and the workflow no one changed, between what one system calls a lead and what the next system does with it. That space never shows up on a dashboard, because no one owns it. It's also where most of your growth is dying. That space is my whole job. I help founders, marketing, and revenue executives find where growth is stalling, then rebuild the operating model underneath so the leads you already have convert and the number finally moves, usually without a single new tool. Most organizations don't struggle because they lack technology. They struggle because strategy, process, data, incentives, and execution are all pulling in different directions and calling it alignment. You already feel this somewhere specific, don't you? Marketing says the leads are qualified and sales says they aren't, and both have a dashboard that proves it. An AI pilot dazzled in the demo and stalled the moment it met a real workflow. Two systems report the same number differently, so every forecast is a negotiation instead of a fact. A team rebuilds the same capability every planning cycle because no one wrote down how it worked the first time. Different symptoms, same disease. The operating model underneath was never built, so everything you add on top runs the dysfunction faster. I know where the money leaks because I spent over a decade building these systems from the inside, most of them from nothing. I rebuilt a $15B GTM engine and cut time to market by >50%. I cleaned the data foundation and took the error rate from 30% to <1%, so every number downstream became one leaders could trust. I turned a customer program treated as a cost into a revenue line the company sold with every enterprise deal. I've done this for small teams and global organizations of thousands, so I know how it breaks at every scale. It holds after I leave because I fix the system and the people at the same time. I lead by growing capacity, not dependence. Your team should be sharper 6 months after I'm gone, not waiting for me to come back. Durable companies aren't built on tools. They're built on whether people trust the system and each other. If your growth has stalled and you can't find where, that's the problem I solve. DM me, or find your constraint at ai

Career Timeline

GTM Index

  1. SERVICENOW – THE ENTERPRISE CLOUD COMPANYJOB
    1. Head of Global Mktg Busine…
      2Y 7M
    2. Dir, Strategic Engagement
      2Y 2M
    3. Senior Mgr, Global Success…
      8M
    4. Senior Mgr, Success Events
      2Y 6M
    5. Senior Mgr, Champion Enabl…
      1Y 11M
    6. Knowledge Management Lead
      2Y 6M
  2. TRACTIONJOB
    1. Enterprise GTM Transformat…
      1M
  3. GRAPHIO.AIJOB
    1. Advisor
      1M
  4. BRITT BOWMANJOB
    1. Founder & Principal Advisor
      2M
  5. PROJECT VOYCEJOB
    1. Board Member
      2Y 11M
  6. CHRISTUS HEALTHJOB
    1. Knowledge Mgr
      1Y 9M
  7. UNITEDHEALTH GROUPJOB
    1. Operational Trainer/ Knowl…
      3Y 6M

Time in market 17Y 7MOpen 4Closed 8Stints 12

gtmindex.io/p/britt-bowman-5930075a

  1. Job: ServiceNow – The Enterprise Cloud Company — Head of Global Marketing Business Optimization · 2024-01 – present
  2. Job: Traction — Enterprise GTM Transformation Advisor · 2026-07 – present
  3. Job: Project VOYCE — Board Member · 2022-01 – 2024
  4. Job: ServiceNow – The Enterprise Cloud Company — Knowledge Management Lead · 2014-04 – 2016-10
  5. Job: Graphio.ai — Advisor · 2026-07 – present
  6. Job: ServiceNow – The Enterprise Cloud Company — Director, Strategic Engagement / Chief of Staff to VP, Global Integrated Campaigns · 2021-11 – 2024-01
  7. Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Global Success Campaigns & Enablement · 2021-03 – 2021-11
  8. Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Champion Enablement · 2016-10 – 2018-09
  9. Job: Britt Bowman LLC — Founder & Principal Advisor · 2026-06 – present
  10. Job: CHRISTUS Health — Knowledge Manager · 2012-07 – 2014-04
  11. Job: ServiceNow – The Enterprise Cloud Company — Senior Manager, Success Events · 2018-09 – 2021-03
  12. Job: UnitedHealth Group — Operational Trainer/ Knowledge Engineer · 2009-01 – 2012-07

Skills

Fractional OwnershipExecutive LeadershipOperating SystemsBusiness TransformationServiceNowBusiness Process ImprovementService OperationsProduct StrategyPlatform AdoptionProcess DesignSoftware ImplementationCustomer Success StrategyEmployee Learning & DevelopmentContinuous Integration and Continuous Delivery (CI/CD)AI-Native Marketing TransformationAI & Data StrategyAI Strategy & GovernanceGTM Operating Model DesignEnterprise Systems ImplementationOrganizational Change Management

No playbooks indexed for this profile yet.