Brian Wones

Founder, SandCastle Labs (formerly Orrin Consulting) | Go-to-market studio: strategy, marketing, RevOps & BI

Sandcastle Labsex-University of Northern Coloradoex-Amadeus Consulting

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I believe AI is the most important shift of our lifetimes, and I am genuinely fascinated by what it means for how we work, build, and grow. The companies and people who learn to use it well are going to pull ahead, and I want to help more of them do exactly that.

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SandCastle Labs is where I get to act on that. We are a go-to-market studio for small and growing businesses, and our focus is simple: use AI to make companies, the GTM teams that drive them, and the people doing the work, including our own team, measurably better. For years, first as Orrin Consulting, I have helped founders and growth teams turn messy go-to-market into efficient, repeatable systems across sales, marketing, revenue operations, and business intelligence. SandCastle Labs carries that work forward and puts AI at the center of it. The way we work is hands-on. We come in, make a real dent in your processes and efficiency, and build AI-native tools that make your team more effective. Then we get out of the way so you can run with it. We are also turning what we learn into products of our own, built in public, with the first coming soon. If you run or lead a growing business and you are wondering how AI actually fits into your go-to-market, I would love to connect.