Brian Cabana
Channel Program and Solutions Manager | GTM Strategic Lead | AMD
ex-ShopWPProduct Manager | GTM Strategist | Business Development Manager | Solutions Engineer Experienced IT, Sales, and Marketing professional with a proven track record of exceeding expectations and driving exceptional results.
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Proven expertise in optimizing sales processes, elevating customer satisfaction, and accelerating business growth through innovative go-to-market and route-to-market strategies. Adept at designing and executing high-impact programs, sales plays, and training initiatives that enhance sales effectiveness. Recognized for strategic leadership and pioneering solutions in the technology sector, driving sustained growth, and deepening customer engagement across diverse industries. Areas of Expertise: Artificial Intelligence | Strategic & Design Thinking | Project Management | Pricing Strategy | Sales Strategy | Marketing Strategy | Acquisition Sales | Partner Management | Business Intelligence | Business Operations | Product Lifecycle Management | E-commerce Management | Team building | Go-to-Market Strategy | Strategy Creation | User Experience (UX) | Vendor Management | Enterprise B2B | Cybersecurity | Sales Lead Generation | Digital Transformation | Business Development | Vendor Management | Relationship Sales | Account Planning | SaaS | Risk Management | Analytical Skills | Customer Relationship (CRM) | Sales Presentations & Executive Briefings | Onboarding | WordPress | Customer Success | Prospecting | Negotiation | Storage Sales | Executive Presentations | Overcoming Objections | Server Platform & Application Knowledge | Managed Services | Customer Retention | Team Lead | com | Pipeline Management | Sales Forecasting | KPI Management | Appointments | Account Executive | Outside Sales | Customer Service | Sales Targets | Consultative Sales | Sales Reports | Marketing Materials | Resolving Customer Complaints | Thought Leadership
GTM Index
- AMDJOB
- Channel Program and Soluti…1Y 6M
Channel Program and Solutions Manager
AMD
• Lead and execute channel GTM programs for AMD EPYC™ Server CPU solutions across distributors (WWT), NSPs, VARs, OEMs (Dell, HPE), and ODMs, driving ecosystem alignment and partner enablement • Accelerate revenue growth and solution adoption across key verticals (Retail, Healthcare, Automotive & Manufacturing, FSI, Enterprise) and workloads, including virtualization (VMware, Red Hat, Nutanix, HPE Morpheus), Hybrid Cloud, HCI, databases, storage, and AI/ML
- SHOPWPJOB
- Mktg Campaign Mgr3M
Marketing Campaign Manager
ShopWP
- DELL TECHNOLOGIESJOB
- Sr. Product Line Mgr, GTM…4Y 9M
Sr. Product Line Manager, GTM Strategist - VMware OEM | Dell PowerEdge Servers
Dell Technologies
• Senior Product Line Manager, Go-to-market, and Route-to-market strategist of VMware solutions on Dell PowerEdge Servers and vSAN Ready Nodes supporting NA/LATAM regions • Built, deployed, and managed programs, sales plays, drove enablement, training, and activation through various platforms in alignment of the IOP and AOP goals of the Server CoC team and Global Solutions CoC teams including initiatives of key stakeholders in various BUs at Dell and VMware • Collaborated in successful joint programs with partners and ISV such as NVIDIA, Microsoft, Intel, and AMD • Enhanced sales process and customer satisfaction across all segments including Public Sector, Enterprise, Federal • Boosted sal…
- Enterprise Product Solutio…2Y
Enterprise Product Solutions Specialist
Dell Technologies
• Technical sales lead for server, storage, and networking solutions, driving client engagement and acquisition across five states: Texas, Oklahoma, Louisiana, Arkansas, and Mississippi • Provided small to large data center solutions from virtualization, storage array projects, backup/recovery strategies, security, and other data center projects • Developed and implemented strategies to re-engage dormant accounts and establish new client relationships
- Sr. Technical Support Spec…1Y
Sr. Technical Support Specialist
Dell Technologies
• Elevated to team lead, guiding and managing team performance to ensure high-quality technical support for hardware, software, and networking issues via email and phone • Spearheaded training initiatives for new team members, significantly improving troubleshooting efficiency and customer service excellence • Championed diagnosing and resolving complex technical issues, bolstering customer trust and service reliability Achievements Top Performer Q4FY11
- Inside Sales Representative1Y
Inside Sales Representative
Dell Technologies
• Led inside sales efforts targeting consumer and SMB customers, achieving a notable 50% close rate and contributing significantly to revolving line of credit revenue • Acted as a mentor to trainee sales representatives, enhancing team knowledge and sales skills • Provided expert product advice, guiding customers in selecting the optimal Dell computer products, thereby improving customer satisfaction and loyalty
- VMWAREJOB
- Hyper-Converged Infrastruc…3Y 5M
Hyper-Converged Infrastructure Solutions Specialist - Dell Technologies
VMware Inc.
• HCI Solutions Specialist enabling Dell North Americas sales organizations by providing training, sizing & design, maturing opportunities, and closing revenue • Worked closely with Dell account teams and counterparts to position VMware vSAN as the engine for Hyper-Converged Infrastructure to customers in all industries and verticals that are virtualized on VMware or looking to virtualize using vSphere • Envision big picture of SDDC, SDS, HCI story to customers that are looking to move their traditional data-center environment into a single layer utilizing local storage on Dell vSAN Ready Nodes and VxRAIL as their primary or secondary data-store • Delivered HCI sales enablement for Dell's N…
- ORACLEJOB
- Cloud and Storage Sales En…7M
Cloud and Storage Sales Engineer/SDR Lead
Oracle
• Cloud and Storage Sales Engineer that supports a large team of account managers and business development representatives to provide various Oracle storage solutions (including NAS and SAN) and Cloud solutions for all industries and verticals that have existing Oracle install base or looking to move to an Oracle platform • Supported Oracle storage and cloud solutions, enhancing sales strategies and customer engagement across various sectors • Contributed to strategic planning and sales process improvement for Oracle's cloud and storage solutions
- BAYLOR SCOTT & WHITE HEALTHJOB
- Epic Application Analyst I…1Y 2M
Epic Application Analyst III/Program Manager
Baylor Scott & White Health
Epic Application Analyst and Program Manager that led project development in compliance with customer needs and IT standards. Achieved certification through Epic for Resolute Hospital Billing. Primary focus is building Insurance Contracts and Charge Routing into Epic. Collaborated with operational owners to develop and integrate legacy workflows into Epic EMR. Assisted in resolving claim issues with certain codes/contracts. Conducted validation sessions to demonstrate Epic functionality for end users. Built records for Epic master files and managed interface error queues to ensure proper data filing. Managed security access and user account creation for hospital billing applications. Suppor…
- CHARLES SCHWABJOB
- Desktop Support Analyst II8M
Desktop Support Analyst II
Charles Schwab
• Delivered Tier 2 technical support and service restoration for enterprise and remote users, focusing on PC hardware, operating systems, application software, network issues, and telephony • Played a key role in reducing downtime and enhancing user satisfaction through effective problem analysis and quick resolution
- Job: AMD — Channel Program and Solutions Manager · 2025-04 – present · 1y 4mo — • Lead and execute channel GTM programs for AMD EPYC™ Server CPU solutions across distributors (WWT), NSPs, VARs, OEMs (Dell, HPE), and ODMs, driving ecosystem alignment and partner enablement • Accelerate revenue growth and solution adoption across key verticals (Retail, Healthcare, Automotive & Manufacturing, FSI, Enterprise) and workloads, including virtualization (VMware, Red Hat, Nutanix, HPE Morpheus), Hybrid Cloud, HCI, databases, storage, and AI/ML
- Job: ShopWP — Marketing Campaign Manager · 2024-08 – 2024-11 · 3 mo
- Job: Dell Technologies — Sr. Product Line Manager, GTM Strategist - VMware OEM | Dell PowerEdge Servers · 2019-05 – 2024-02 · 4y 9mo — • Senior Product Line Manager, Go-to-market, and Route-to-market strategist of VMware solutions on Dell PowerEdge Servers and vSAN Ready Nodes supporting NA/LATAM regions • Built, deployed, and managed programs, sales plays, drove enablement, training, and activation through various platforms in alignment of the IOP and AOP goals of the Server CoC team and Global Solutions CoC teams including initiatives of key stakeholders in various BUs at Dell and VMware • Collaborated in successful joint programs with partners and ISV such as NVIDIA, Microsoft, Intel, and AMD • Enhanced sales process and customer satisfaction across all segments including Public Sector, Enterprise, Federal • Boosted sal…
- Job: VMware Inc. — Hyper-Converged Infrastructure Solutions Specialist - Dell Technologies · 2015-12 – 2019-05 · 3y 5mo — • HCI Solutions Specialist enabling Dell North Americas sales organizations by providing training, sizing & design, maturing opportunities, and closing revenue • Worked closely with Dell account teams and counterparts to position VMware vSAN as the engine for Hyper-Converged Infrastructure to customers in all industries and verticals that are virtualized on VMware or looking to virtualize using vSphere • Envision big picture of SDDC, SDS, HCI story to customers that are looking to move their traditional data-center environment into a single layer utilizing local storage on Dell vSAN Ready Nodes and VxRAIL as their primary or secondary data-store • Delivered HCI sales enablement for Dell's N…
- Job: Oracle — Cloud and Storage Sales Engineer/SDR Lead · 2015-05 – 2015-12 · 7 mo — • Cloud and Storage Sales Engineer that supports a large team of account managers and business development representatives to provide various Oracle storage solutions (including NAS and SAN) and Cloud solutions for all industries and verticals that have existing Oracle install base or looking to move to an Oracle platform • Supported Oracle storage and cloud solutions, enhancing sales strategies and customer engagement across various sectors • Contributed to strategic planning and sales process improvement for Oracle's cloud and storage solutions
- Job: Dell Technologies — Enterprise Product Solutions Specialist · 2013-05 – 2015-05 · 2y — • Technical sales lead for server, storage, and networking solutions, driving client engagement and acquisition across five states: Texas, Oklahoma, Louisiana, Arkansas, and Mississippi • Provided small to large data center solutions from virtualization, storage array projects, backup/recovery strategies, security, and other data center projects • Developed and implemented strategies to re-engage dormant accounts and establish new client relationships
- Job: Baylor Scott & White Health — Epic Application Analyst III/Program Manager · 2012-03 – 2013-05 · 1y 2mo — Epic Application Analyst and Program Manager that led project development in compliance with customer needs and IT standards. Achieved certification through Epic for Resolute Hospital Billing. Primary focus is building Insurance Contracts and Charge Routing into Epic. Collaborated with operational owners to develop and integrate legacy workflows into Epic EMR. Assisted in resolving claim issues with certain codes/contracts. Conducted validation sessions to demonstrate Epic functionality for end users. Built records for Epic master files and managed interface error queues to ensure proper data filing. Managed security access and user account creation for hospital billing applications. Suppor…
- Job: Charles Schwab — Desktop Support Analyst II · 2011-07 – 2012-03 · 8 mo — • Delivered Tier 2 technical support and service restoration for enterprise and remote users, focusing on PC hardware, operating systems, application software, network issues, and telephony • Played a key role in reducing downtime and enhancing user satisfaction through effective problem analysis and quick resolution
- Job: Dell Technologies — Sr. Technical Support Specialist · 2010-07 – 2011-07 · 1y — • Elevated to team lead, guiding and managing team performance to ensure high-quality technical support for hardware, software, and networking issues via email and phone • Spearheaded training initiatives for new team members, significantly improving troubleshooting efficiency and customer service excellence • Championed diagnosing and resolving complex technical issues, bolstering customer trust and service reliability Achievements Top Performer Q4FY11
- Job: Dell Technologies — Inside Sales Representative · 2009-06 – 2010-06 · 1y — • Led inside sales efforts targeting consumer and SMB customers, achieving a notable 50% close rate and contributing significantly to revolving line of credit revenue • Acted as a mentor to trainee sales representatives, enhancing team knowledge and sales skills • Provided expert product advice, guiding customers in selecting the optimal Dell computer products, thereby improving customer satisfaction and loyalty
- School: The University of Texas at Austin — Bachelor’s Degree, Government & Philosophy, Minor: Computer Science & History, Business Foundations Program
- School: The University of Texas at San Antonio
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