Robert Riegel🚀🚀🚀
Strategic leader with 15+ years of experience scaling GTM systems for SaaS. Expert in GTM tools and best practices to drive automation, accelerate acquisition, and boost revenue team performance.
Intercom
ex-Go NimblyAt WordStream, our team's focus on revenue operations has been transformative, leveraging my proficiency in Marketo and com to maximize efficiency and drive growth.
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With over 6 years at the helm of revenue operations, I've cultivated a deep understanding of marketing and sales automation, playing a pivotal role in aligning and optimizing our customer acquisition processes. Previously, as a Sales Marketing Operations Manager at Markforged, I worked alongside the Go To Market teams, contributing to significant advancements in analytics and automation. My mission is to continuously enhance operational strategies, ensuring that WordStream remains at the forefront of revenue optimization.
GTM Index
- INTERCOMJOB
- GTM Eng1Y 2M
GTM Engineer
Intercom
- GO NIMBLYJOB
- Revenue Operations Architect9M
Revenue Operations Architect
Go Nimbly
Working on the Go Nimbly team to help companies around the globe effectively implement, manage and optimize their revenue operations. Hired as an FTE by my main client (Intercom).
- GANNETT | USA TODAY NETWORKJOB
- Dir of Revenue Operations3Y 5M
Director of Revenue Operations
Gannett | USA TODAY NETWORK
I'm currently serving as the Director of Revenue Operations at WordStream, where I oversee marketing, sales, and customer success operations to drive business growth and efficiency. My role involves aligning and optimizing acquisition to customer processes, analytics, and automation. I work closely with the Go To Market teams, leveraging Marketo and Salesforce, and associated integrated systems, to determine key performance indicators to track and accelerate growth.
- Revenue Operations Mgr3Y 2M
Revenue Operations Manager at WordStream
Gannett | USA TODAY NETWORK
WordStream provided software and services that help marketers and agencies get the maximum results from their online marketing efforts. WordStream's easy-to-use software allows for more effective paid search and social campaigns with the 20-Minute Work Week, a customized workflow that guides marketers through steps that can greatly improve their Google, Bing, and Facebook campaigns. The business was acquired by Gannett in 2018. As the Revenue Operations Manager, I was responsible for leading and driving any systems and processes tied to revenue.
- MARKFORGEDJOB
- Sales & Mktg Operations Mgr1Y
Sales & Marketing Operations Manager
Markforged
Working alongside the Go To Market teams to help align and optimize the acquisition to customer processes, analytics and automation. Lots of Marketo and Salesforce action.
- CATALANT TECHNOLOGIESJOB
- (Consultant) Mktg Operatio…4M
(Consultant) Marketing Operations Manager
Catalant Technologies
Project based consultant work (November through March) to help implement and improve new Marketo instance.
- SALSIFYJOB
- Automization Ninja10M
Automization Ninja
Salsify
Salsify enables brands and retailers to get their products to market faster, sell more, and improve their online brand accuracy using our product content platform. • Worked on the automation and optimization (automization) of the business technologies that allowed our teams to excel. • Aligned marketing and sales with clear lead statuses, processes, and tracking, which allowed the company to truly understand and measure our funnel conversion metrics. • Optimized the journey of turning leads into new customers. • Increased opportunity bookings by 23.6% between inbound and outbound teams.
- GRABCADJOB
- Mktg Operations Ninja2Y 10M
Marketing Operations Ninja
GrabCAD
The GrabCAD Community has over 3 million members sharing their designs, and helping accelerate the creation of new products, while Workbench makes it easy for engineers to share, edit and collaborate on CAD to complete projects faster. • Implemented and ran our Marketo and Salesforce instances. • Setup automated email nurturing, product onboarding, campaign lead generation and qualification through scoring. • Worked directly with the sales team to understand and implement improvements, while providing analytics to improve our overall ROI. • Improved app retention by a/b testing email and website CTRs, which increased trial sign ups by 26%.
- AKIBAN TECHNOLOGIESJOB
- Mktg Operations Specialist1Y 9M
Marketing Operations Specialist
Akiban Technologies
Akiban created a software that delivers an open data as a service platform for developers. • Created the inbound lead generation and nurturing programs from scratch. • Ran webinars and targeted automation campaigns through Marketo. • Increased sales qualified leads 35% in first year.
- Killer Intern5M
Killer Intern
Akiban Technologies
I have been working with the CMO Mark De Visser on creating Akiban's marketing roadmap and the customer development processes that will directly affect sales.
- UNIVERSITY OF SOUTH FLORIDA - COLLEGE OF BUSINESS ADMINISTRATIONSCHOOL
- Bachelor of Science in Bus…5Y 11M
Bachelor of Science in Business Administration, with a minor in International Business, Marketing and Advertising
University of South Florida - College of Business Administration
- Job: Intercom — GTM Engineer · 2025-08 – present · 1y
- Job: Go Nimbly — Revenue Operations Architect (RevOps) · 2024-12 – 2025-09 · 9 mo — Working on the Go Nimbly team to help companies around the globe effectively implement, manage and optimize their revenue operations. Hired as an FTE by my main client (Intercom).
- Job: Gannett | USA TODAY NETWORK — Director of Revenue Operations (RevOps) · 2021-07 – 2024-12 · 3y 5mo — I'm currently serving as the Director of Revenue Operations at WordStream, where I oversee marketing, sales, and customer success operations to drive business growth and efficiency. My role involves aligning and optimizing acquisition to customer processes, analytics, and automation. I work closely with the Go To Market teams, leveraging Marketo and Salesforce, and associated integrated systems, to determine key performance indicators to track and accelerate growth.
- Job: Gannett | USA TODAY NETWORK — Revenue Operations Manager at WordStream (RevOps) · 2018-04 – 2021-06 · 3y 2mo — WordStream provided software and services that help marketers and agencies get the maximum results from their online marketing efforts. WordStream's easy-to-use software allows for more effective paid search and social campaigns with the 20-Minute Work Week, a customized workflow that guides marketers through steps that can greatly improve their Google, Bing, and Facebook campaigns. The business was acquired by Gannett in 2018. As the Revenue Operations Manager, I was responsible for leading and driving any systems and processes tied to revenue.
- Job: Markforged — Sales & Marketing Operations Manager · 2017-03 – 2018-03 · 1y — Working alongside the Go To Market teams to help align and optimize the acquisition to customer processes, analytics and automation. Lots of Marketo and Salesforce action.
- Job: Catalant Technologies — (Consultant) Marketing Operations Manager · 2016-11 – 2017-03 · 4 mo — Project based consultant work (November through March) to help implement and improve new Marketo instance.
- Job: Salsify — Automization Ninja · 2016-01 – 2016-11 · 10 mo — Salsify enables brands and retailers to get their products to market faster, sell more, and improve their online brand accuracy using our product content platform. • Worked on the automation and optimization (automization) of the business technologies that allowed our teams to excel. • Aligned marketing and sales with clear lead statuses, processes, and tracking, which allowed the company to truly understand and measure our funnel conversion metrics. • Optimized the journey of turning leads into new customers. • Increased opportunity bookings by 23.6% between inbound and outbound teams.
- Job: GrabCAD — Marketing Operations Ninja · 2013-03 – 2016-01 · 2y 10mo — The GrabCAD Community has over 3 million members sharing their designs, and helping accelerate the creation of new products, while Workbench makes it easy for engineers to share, edit and collaborate on CAD to complete projects faster. • Implemented and ran our Marketo and Salesforce instances. • Setup automated email nurturing, product onboarding, campaign lead generation and qualification through scoring. • Worked directly with the sales team to understand and implement improvements, while providing analytics to improve our overall ROI. • Improved app retention by a/b testing email and website CTRs, which increased trial sign ups by 26%.
- Job: Akiban Technologies — Marketing Operations Specialist · 2011-06 – 2013-03 · 1y 9mo — Akiban created a software that delivers an open data as a service platform for developers. • Created the inbound lead generation and nurturing programs from scratch. • Ran webinars and targeted automation campaigns through Marketo. • Increased sales qualified leads 35% in first year.
- Job: Akiban Technologies — Killer Intern · 2011-01 – 2011-06 · 5 mo — I have been working with the CMO Mark De Visser on creating Akiban's marketing roadmap and the customer development processes that will directly affect sales.
- School: University of South Florida - College of Business Administration — Bachelor of Science in Business Administration, with a minor in International Business, Marketing and Advertising · 2005 – 2010
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