Bob Noel

Retired GTM Consultant and Strategist | B2B Marketing Leadership | Cyber Technologist | Cyber Marketing | Digital Marketing | Solutions Marketing | Product Marketing | Sales Enablement | Lead Generation | AR/PR Expert

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A highly accomplished business and marketing executive with substantial experience in transforming B2B cybersecurity, SaaS software, and technology businesses to achieve growth/exit strategies, evangelize and elevate global brands, fill sales pipelines with qualified leads, drive…

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successful product launches, generate rich content, evangelize products, create differentiated product stories, and positively influence analyst, press, and market perception. Core Competencies: • Leadership – a data driven and goal-oriented executive with the rare combination of deep technical expertise backed by strong business acumen • Cybersecurity experience – led marketing for cybersecurity SaaS vendors and international managed security service organizations with technical expertise and experience in technologies such as: ML/AI, IDS/IPS, SIEM, Managed SOC, Managed Detection and Response (MDR/XDR), Endpoint Detection and Response (EDR), Penetration Testing, Vulnerability Assessment, Network Traffic Analysis, SD-WAN • Technology experience – sales, pre-sales engineering, and marketing experience in networking infrastructure (wired and wireless), software monitoring / observability platforms, software-defined infrastructure, cybersecurity, SaaS, public cloud, private cloud, and hybrid cloud • M&A experience – a successful track record of driving exits for early-stage organizations as well as acquiring companies that deliver strategic value to market and technology expansion • Global team building – led international product and marketing teams across North America, Europe, South America and the Caribbean • Change management – a proven track record of driving cross functional change across large, complex organizations that drives growth in market share while also improving efficiency, productivity, and profitability • Board Level Experience – responsible for presenting KPIs to the board which clearly demonstrate the current state and progress against goals for marketing and operations • Full-stack marketing leadership – direct strategic leadership experience spanning the entire marketing stack including solutions, product, field, and channel marketing, with focus around branding, marketing automation, lead generation, social media, SEO, PR, and analyst relations • PR/AR – led press and analyst relations across Gartner, IDC, Forrester, ESG, and others, culminating in a high velocity of press coverage and inclusion in the leader’s quadrant of Gartner’s Magic Quadrant, and the Forrester Wave 2014bnoel@gmail.com