Craig Denton
Go-To-Market & Distribution Leadership | Strategy & Operations | Partner & Ecosystem Growth
I’m a go-to-market and distribution leader with a strong strategy and operations foundation, focused on driving scalable, partner-led growth. My focus is on translating strategy into scalable execution that drives sustainable, partner-led
More
Across my career, I’ve led GTM and distribution initiatives spanning EMEA, built and scaled channel operating models, and worked closely with distributors and partners to accelerate revenue, adoption, and market expansion. I’m known for aligning cross-functional teams, using data to inform decisions, and creating clarity in complex, multi-market environments.
GTM Index
- VMWAREJOB
- Distribution Account Dir,…1Y 9M
Distribution Account Director, NEMEA
VMware
- Distribution Account Dir,…7M
Distribution Account Director, UK & Ireland
VMware
- GTM Leader, EMEA2Y 4M
Go-To-Market Leader, EMEA
VMware
- QUANTAGEN UKJOB
- Senior Consultant5Y 4M
Senior Consultant
Quantagen UK
- QUARTERMASTER COLLECTIVEJOB
- Consultant2Y 3M
Consultant
Quartermaster Collective
- EXTREME NETWORKSJOB
- Channel Lead, Data Center…1Y 4M
Channel Lead, Data Center & Service Provider
Extreme Networks
- NEXT CONNEXJOB
- Senior Dir & Founder4Y 1M
Senior Director & Founder
Next Connex
- AZZURRI COMMUNICATIONSJOB
- Cisco Alliance Manger (Now…1Y 11M
Cisco Alliance Manger (Now Maintel)
Azzurri Communications
- GLOBAL ICON TV (ONLINE ALL-STARS)JOB
- Dir & Executive Producer &…2Y 2M
Director & Executive Producer & Founder
Global Icon TV (Online All-Stars)
- AZLANJOB
- Senior Project Mgr (intern…5M
Senior Project Manager (internal secondment)
Azlan
- Senior Cisco Presales Eng3Y 1M
Senior Cisco Presales Engineer
Azlan
- Channel Account Mgr1Y 7M
Channel Account Manager
Azlan
- TECH DATAJOB
- Cisco Business Unit Mgr (t…3Y 3M
Cisco Business Unit Manager (then Computer 2000)
Tech Data
- RAM RECORDSJOB
- Business Owner5Y 4M
Business Owner
RAM Records
- Job: Azlan — Channel Account Manager · 1999-06 – 2001-01
- Job: Next Connex — Senior Director & Founder · 2008-09 – 2012-10
- Job: VMware — Go-To-Market Leader, EMEA · 2021-11 – 2024-03
- Job: RAM Records — Business Owner · 1990-10 – 1996-02
- Job: Global Icon TV (Online All-Stars) — Director & Executive Producer & Founder · 2004-07 – 2006-09
- Job: Tech Data — Cisco Business Unit Manager (then Computer 2000) · 1996-02 – 1999-05
- Job: VMware — Distribution Account Director, NEMEA · 2024-11 – present
- Job: Azzurri Communications — Cisco Alliance Manger (Now Maintel) · 2006-09 – 2008-08
- Job: VMware — Distribution Account Director, UK & Ireland · 2024-03 – 2024-10
- Job: Extreme Networks — Channel Lead, Data Center & Service Provider · 2012-10 – 2014-02
- Job: Quartermaster Collective — Consultant · 2014-02 – 2016-05
- Job: Azlan — Senior Cisco Presales Engineer · 2001-01 – 2004-02
- Job: Azlan — Senior Project Manager (internal secondment) · 2004-02 – 2004-07
- Job: Quantagen UK — Senior Consultant · 2016-06 – 2021-10
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Rachel RovegnoCybersecurity | WW Channel GTM | Technology and Partner Strategist | People Development
Tech Data
ex-VMware
- Abhimanyu PoddarGTM & Product Marketing Leader | Cloud · DevOps · AI Platform · Partner & Alliance Ecosystems | VMware · Citrix · Deloitte | Open to Director PMM & Fractional Engagements
Iru
- Aditya PriyadarshiMBA | PMP® Helping companies leverage technology to tackle their most significant business challenges.
Microsoft
ex-Oracle - Ahilan PonnusamyPrincipal App Platform Specialist @ Red Hat
Red Hat
ex-Dell Technologies
