Bismit Boruah
Digital Ads GTM and Revenue Leader
InMobi
ex-Amazon
ex-AccentureI am a business leader with 14 years of experience in digital advertising (programmatic, Streaming TV (CTV), mobile video), and management consulting. In my current role at InMobi, I lead the North America client growth team.
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Previously, at Amazon ads, I led the Worldwide commercialization and BD team for Prime Video ads, driving GTM and revenue scaling efforts across 19 countries, with a strong focus on programmatic sales. Prior to Amazon, as the Global Head of Programmatic Marketplace at InMobi, I was part of the core leadership group who helped establish InMobi Exchange as the largest independent mobile app programmatic SSP worldwide. I oversaw a global team of programmatic product specialists and BD partnership managers. I have previously worked as a management consultant with Accenture Strategy (on programmatic ads initiatives) and a mobile software developer at Samsung.
GTM Index
- INMOBIJOB
- VP- CTV ads and Client Gro…8M
VP- CTV ads and Client Growth
InMobi
- Dir, Head-Programmatic Dem…2Y 3M
Director, Head-Programmatic Demand
InMobi
Responsible for driving InMobi programmatic marketplace's demand product & business strategy working with cross functional leadership team, and directing execution of programs (across product strategy, GTM, revenue planning, revenue partnerships growth etc). Responsible for growing InMobi Exchange into the biggest revenue generating business at InMobi. Was recognized by InMobi's exec team and awarded the prestigious "True InMobian" leadership award for contribution to the business and upholding InMobi's values as a business leader.
- Head, Programmatic Account…3Y 6M
Head, Programmatic Account Management
InMobi
Head of Account Strategy for InMobi's programmatic exchange business (one of the largest independent mobile in-app exchanges globally)
- Mgr- Programmatic1Y 11M
Manager- Programmatic
InMobi
• Driving programmatic revenue growth for InMobi, through new demand partner on boarding and delivering campaigns across geographies • Setting up the processes and operations for delivering ad deals (campaigns) on the InMobi exchange; currently acting as the operations lead for Asia Pacific market ( for InMobi Exchange) • Acting as the single point of contact for pricing of programmatic direct deals • Quarterly revenue forecasting and tracking of programmatic business for regional sales teams
- AMAZONJOB
- Global Head-Prime Video Ad…1Y 7M
Global Head-Prime Video Ads Commercialization
Amazon
Worldwide leader of product commercialization strategy and execution for Prime Video Ads
- Head of GTM-Amazon O&O Str…11M
Head of GTM-Amazon O&O Streaming Video Deals
Amazon
Deal-desk lead responsible for driving product and go-to-market strategy to drive programmatic deals adoption for Amazon's O&O portfolio of Streaming TV publishers (Prime Video, Twitch, Freevee, Fire TV),
- Head of GTM-Streaming Vide…1Y 3M
Head of GTM-Streaming Video Ads Scaled Demand
Amazon
Product and go-to-market strategy and execution to drive demand diversification of STV ads business amongst mid-market and local advertisers
- ACCENTUREJOB
- Management Consultant2Y 2M
Management Consultant
Accenture
Strategy projects for media consulting business
- SAMSUNG INDIA SOFTWARE OPERATIONSJOB
- Senior Software Eng1Y 11M
Senior Software Engineer
Samsung India Software Operations
1. Contributed to the development of a proprietary application for Samsung GSM mobile handsets; awarded ‘Business Contribution Award’ by MD, Samsung India 2. Analyzed and fixed critical issues during the commercialization projects of several 3G GSM handset models
- Job: InMobi — VP- CTV ads and Client Growth · 2026-02 – present · 6 mo
- Job: Amazon — Global Head-Prime Video Ads Commercialization · 2024-07 – 2026-02 · 1y 7mo — Worldwide leader of product commercialization strategy and execution for Prime Video Ads
- Job: Amazon — Head of GTM-Amazon O&O Streaming Video Deals (Head of GTM Engineering) · 2023-07 – 2024-06 · 11 mo — Deal-desk lead responsible for driving product and go-to-market strategy to drive programmatic deals adoption for Amazon's O&O portfolio of Streaming TV publishers (Prime Video, Twitch, Freevee, Fire TV),
- Job: Amazon — Head of GTM-Streaming Video Ads Scaled Demand (Head of GTM Engineering) · 2022-04 – 2023-07 · 1y 3mo — Product and go-to-market strategy and execution to drive demand diversification of STV ads business amongst mid-market and local advertisers
- Job: InMobi — Director, Head-Programmatic Demand · 2020-01 – 2022-04 · 2y 3mo — Responsible for driving InMobi programmatic marketplace's demand product & business strategy working with cross functional leadership team, and directing execution of programs (across product strategy, GTM, revenue planning, revenue partnerships growth etc). Responsible for growing InMobi Exchange into the biggest revenue generating business at InMobi. Was recognized by InMobi's exec team and awarded the prestigious "True InMobian" leadership award for contribution to the business and upholding InMobi's values as a business leader.
- Job: InMobi — Head, Programmatic Account Management · 2016-07 – 2020-01 · 3y 6mo — Head of Account Strategy for InMobi's programmatic exchange business (one of the largest independent mobile in-app exchanges globally)
- Job: InMobi — Manager- Programmatic · 2014-08 – 2016-07 · 1y 11mo — • Driving programmatic revenue growth for InMobi, through new demand partner on boarding and delivering campaigns across geographies • Setting up the processes and operations for delivering ad deals (campaigns) on the InMobi exchange; currently acting as the operations lead for Asia Pacific market ( for InMobi Exchange) • Acting as the single point of contact for pricing of programmatic direct deals • Quarterly revenue forecasting and tracking of programmatic business for regional sales teams
- Job: Accenture — Management Consultant · 2012-05 – 2014-07 · 2y 2mo — Strategy projects for media consulting business
- Job: Samsung India Software Operations — Senior Software Engineer · 2008-07 – 2010-06 · 1y 11mo — 1. Contributed to the development of a proprietary application for Samsung GSM mobile handsets; awarded ‘Business Contribution Award’ by MD, Samsung India 2. Analyzed and fixed critical issues during the commercialization projects of several 3G GSM handset models
- School: IIM Ahmedabad — PGDM, Business Administration and Management, General
- School: National Institute of Technology Calicut — Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
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