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Bismit Boruah

Digital Ads GTM and Revenue Leader

Location n/a
InMobiex-Samsung India Software Operationsex-Amazon

I am a business leader with 14 years of experience in digital advertising (programmatic, Streaming TV (CTV), mobile video), and management consulting. In my current role at InMobi, I lead the North America client growth team.

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Previously, at Amazon ads, I led the Worldwide commercialization and BD team for Prime Video ads, driving GTM and revenue scaling efforts across 19 countries, with a strong focus on programmatic sales. Prior to Amazon, as the Global Head of Programmatic Marketplace at InMobi, I was part of the core leadership group who helped establish InMobi Exchange as the largest independent mobile app programmatic SSP worldwide. I oversaw a global team of programmatic product specialists and BD partnership managers. I have previously worked as a management consultant with Accenture Strategy (on programmatic ads initiatives) and a mobile software developer at Samsung.

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Career TimelineNOW → PAST

GTM Index

  1. INMOBIJOB
    1. VP- CTV ads and Client Gro…
      6M
    2. Dir, Head-Programmatic Dem…
      2Y 3M
    3. Head, Programmatic Account…
      3Y 6M
    4. Mgr- Programmatic
      1Y 11M
  2. AMAZONJOB
    1. Global Head-Prime Video Ad…
      1Y 7M
    2. Head of GTM-Amazon O&O Str…
      11M
    3. Head of GTM-Streaming Vide…
      1Y 3M
  3. ACCENTUREJOB
    1. Management Consultant
      2Y 2M
  4. SAMSUNG INDIA SOFTWARE OPERATIONSJOB
    1. Senior Software Eng
      1Y 11M

Time in market 18Y 1MOpen 1Closed 8Stints 9

gtmindex.io/p/bismit-boruah-683b6450

Skills

Video AdvertisingBusiness AnalyticsConsultingCompetitive AnalysisBusiness AnalysisAnalyticsFinancial ModelingManagement ConsultingBusiness TransformationProject DeliveryBusiness ProcessRequirements GatheringBusiness Process ManagementProgram ManagementProject CostReporting & AnalysisValuationGo-to-market StrategyBusiness Process Re-engineeringStrategy

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