Bhanu Prakash

Business Group Head - Digital

GroupM

Jul 2016 – Dec 201717 months

• Digital strategy and media planning for India's largest telco company - Bharti Airtel and all it's business verticals (mobility/non-mobility) to meet business objectives. • Mining Insights and developing strategies that help achieve scale and ROI in Airtel's digital marketing efforts. • Collaborating with multiple stakeholders within Airtel ecosystem from agency teams, creative and social media teams to develop consumer-first-digital brand narratives and media campaigns. • Leading Airtel's content marketing and native advertising efforts and helped set up robust content creation and distribution practices with the help of technology partners like outbrain/taboola to bridge the gap between…

Business Manager - Digital

GroupM

Apr 2015 – Dec 201620 months

Business Executive - Digital

Maxus

May 2013 – Apr 201523 months

• Developing integrated digital first campaigns on multiple categories and brands like – FMCG (Perfetti Van Melle), F&B (Pernod Ricard). • Focus on content marketing for global brands of Pernod like Absolut, Chivas Regal after discussions with the global team. • Organized local events in syndication with food bloggers/influencers as a part of the brands local outreach program. • Digital media planning and buying for E-commerce brands – Ask Me and Ask Me Bazaar for objectives varying from customer acquisition to upper funnel brand metrics like brand awareness. • Strategy and implementation of SEM campaigns on platforms like Google, Facebook and Twitter with focus on copy and creative optimiz…

Co-Founder

The Broken Scooter

2011 – 201335 months

The Broken Scooter (www.thebrokenscooter.com) is an online portal to bring the best of stories from the smaller towns of India. It is an attempt to showcase the best of culture, sub culture and counter culture through storytelling. • Product strategy and setting up editorial framework for the magazine. • Marketing campaigns for TBS by exploring association possibilities. • Content writer for Features segment and cover stories of The Broken Scooter. • Media co-ordination and digital publicity of 1st India Surf Festival 2012 and MTV Drive with Nano. • Heading a team of writers and interns and assisting them during their stint with us. • Expansion of the magazine into other cities like Chhatt…

Social Media Strategist

Iffort

Sep 2012 – Apr 20137 months

• Client servicing and social Media duties (community management) of Max Bupa Health Insurance, Crazeal (now nearbuy), Fever 104 FM and xBHP. • Insights & listening using radian6 and unmetric. • Content creation & creative strategy as per client brief • ORM and community management on multiple brand's social media assets. • Formulating influencer and blogger outreach programs in multiple domains/genres to help proliferate brand message.

Social Media Marketing Intern

Avignyata Inc

Jul – Aug 20121 month

• Developing effective social media content and community management for brand pages like PowerPlay Sports Bar (Gurgaon), Inorbit Mall, Enah and SRS Cinemas.