Bhanu Prakash

Fractional GTM Lead & Growth Advisor | Co-Founder of VC Backed Proptech (Tanaku) | Ex-Google AU (WPP) | AI Led Marketing | Surfer & Athlete (Tennis)

Location n/a
Variousex-The Broken Scooterex-Essence

Fractional CMO & GTM leader with 12+ years experience scaling 0->1 startups and 1->100 enterprise brands across APAC (India, Indonesia, Australia). I have led growth for companies across diverse range of categories like SaaS, AI, Fintech/proptech, telco, and consumer tech.

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I also co-founded my own proptech firm (Tanaku) making home ownership accessible to millions of Indonesian millennials and are backed by East Ventures (leading VC firm in Indonesia). Companies I have worked with: Google Australia & Indonesia, Airtel, Pernod Ricard, Perfetti, ai, ThyforLife, McCann Indonesia. Currently helping brands and startups with transition to AI-led marketing era, GTM execution using scalable and repeatable growth levers. I bring a rare mix of high-agency mindset, generalist range, and specialist depth. My professional career in a gist below: Currently ~ 1. Fractional CMO/Growth Lead for startups and brands 2. Sales and GTM specialist for AI SaaS platforms expanding in SEA 3. Making in-house teams superior with AI led marketing workflows 4. Building Antithesis -> a newsletter & community of top growth marketers in SEA Previously ~ 1. I led growth and co-founded Tanaku (Proptech firm backed by East Ventures) 2. Led digital marketing for Google AUNZ & Indonesia (hardware and software) in WPP 3. Led digital marketing for Airtel in GroupM India Outside of work, you will find me surfing waves or playing tennis. I am a builder and doer by heart and currently tinkering with AI technologies using no code & agentic workflows. A firm believer that marketing, done right can accelerate positive change in community. I am giving back to the craft by writing every week with my newsletter (antithesis) & share a brain dump daily on Linkedin. Follow my journey here -> co or email/DM for collaboration -> co

Career Timeline

GTM Index

  1. YATABASEJOB
    1. Advisor - GTM & Growth (SEA)
      1M
  2. VARIOUSJOB
    1. Fractional GTM Lead, Growt…
      1Y 2M
    2. Fractional GTM Lead, Growt…
      1Y 2M
  3. TANAKUJOB
    1. Co-Founder & Head of Growth
      3Y 1M
  4. ESSENCEJOB
    1. Media Planning Dir, Google…
      1Y
    2. Associate Planning Dir, Go…
      1Y 9M
    3. Senior Planning Mgr, Googl…
      10M
    4. Account Mgr, Google Indone…
      1Y 5M
  5. GROUPMJOB
    1. Business Group Head - Digi…
      1Y 5M
    2. Business Mgr - Digital
      1Y 8M
  6. MAXUSJOB
    1. Business Executive - Digital
      1Y 11M
  7. THE BROKEN SCOOTERJOB
    1. Co-Founder
      2Y 11M
  8. IFFORTJOB
    1. Social Media Strategist
      7M
  9. AVIGNYATAJOB
    1. Social Media Mktg Intern
      1M

Time in market 15Y 7MOpen 3Closed 11Stints 14

gtmindex.io/p/bhanuprakash90

  1. Job: The Broken Scooter — Co-Founder · 2011-01 – 2013
  2. Job: Essence — Senior Planning Manager, Google Indonesia · 2019-01 – 2019-11
  3. Job: Essence — Account Manager, Google Indonesia · 2017-07 – 2018-12
  4. Job: Avignyata Inc — Social Media Marketing Intern · 2012-07 – 2012-08
  5. Job: GroupM — Business Manager - Digital · 2015-04 – 2016
  6. Job: Yatabase — Advisor - GTM & Growth (SEA) · 2026-07 – present
  7. Job: Maxus — Business Executive - Digital · 2013-05 – 2015-04
  8. Job: Iffort — Social Media Strategist · 2012-09 – 2013-04
  9. Job: GroupM — Business Group Head - Digital · 2016-07 – 2017
  10. Job: Various — Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups) · 2025-06 – present
  11. Job: Various — Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups) · 2025-06 – present
  12. Job: Tanaku — Co-Founder & Head of Growth · 2022-05 – 2025-06
  13. Job: Essence — Associate Planning Director, Google AUNZ · 2019-11 – 2021-08
  14. Job: Essence — Media Planning Director, Google AUNZ · 2021-07 – 2022-07

Skills

Growth StrategiesBrand BuildingNew MediaAdvertisingDigital StrategySocial Media MeasurementWordPressContent WritingMedia PlanningContent StrategyWeb Content CreationMobile MarketingNative AdvertisingSocial ListeningDisplay AdvertisingSocial Media MarketingDigital MarketingDigital Communication StrategyStrategic Content DevelopmentSearch Engine Marketing (SEM)

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