Bhanu Prakash
Fractional GTM Lead & Growth Advisor | Co-Founder of VC Backed Proptech (Tanaku) | Ex-Google AU (WPP) | AI Led Marketing | Surfer & Athlete (Tennis)
Fractional CMO & GTM leader with 12+ years experience scaling 0->1 startups and 1->100 enterprise brands across APAC (India, Indonesia, Australia). I have led growth for companies across diverse range of categories like SaaS, AI, Fintech/proptech, telco, and consumer tech.
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I also co-founded my own proptech firm (Tanaku) making home ownership accessible to millions of Indonesian millennials and are backed by East Ventures (leading VC firm in Indonesia). Companies I have worked with: Google Australia & Indonesia, Airtel, Pernod Ricard, Perfetti, ai, ThyforLife, McCann Indonesia. Currently helping brands and startups with transition to AI-led marketing era, GTM execution using scalable and repeatable growth levers. I bring a rare mix of high-agency mindset, generalist range, and specialist depth. My professional career in a gist below: Currently ~ 1. Fractional CMO/Growth Lead for startups and brands 2. Sales and GTM specialist for AI SaaS platforms expanding in SEA 3. Making in-house teams superior with AI led marketing workflows 4. Building Antithesis -> a newsletter & community of top growth marketers in SEA Previously ~ 1. I led growth and co-founded Tanaku (Proptech firm backed by East Ventures) 2. Led digital marketing for Google AUNZ & Indonesia (hardware and software) in WPP 3. Led digital marketing for Airtel in GroupM India Outside of work, you will find me surfing waves or playing tennis. I am a builder and doer by heart and currently tinkering with AI technologies using no code & agentic workflows. A firm believer that marketing, done right can accelerate positive change in community. I am giving back to the craft by writing every week with my newsletter (antithesis) & share a brain dump daily on Linkedin. Follow my journey here -> co or email/DM for collaboration -> co
GTM Index
- YATABASEJOB
- Advisor - GTM & Growth (SEA)1M
Advisor - GTM & Growth (SEA)
Yatabase
- VARIOUSJOB
- Fractional GTM Lead, Growt…1Y 2M
Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups)
Various
- Fractional GTM Lead, Growt…1Y 2M
Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups)
Various
- TANAKUJOB
- Co-Founder & Head of Growth3Y 1M
Co-Founder & Head of Growth
Tanaku
- ESSENCEJOB
- Media Planning Dir, Google…1Y
Media Planning Director, Google AUNZ
Essence
- Associate Planning Dir, Go…1Y 9M
Associate Planning Director, Google AUNZ
Essence
- Senior Planning Mgr, Googl…10M
Senior Planning Manager, Google Indonesia
Essence
- Account Mgr, Google Indone…1Y 5M
Account Manager, Google Indonesia
Essence
- GROUPMJOB
- Business Group Head - Digi…1Y 5M
Business Group Head - Digital
GroupM
- Business Mgr - Digital1Y 8M
Business Manager - Digital
GroupM
- MAXUSJOB
- Business Executive - Digital1Y 11M
Business Executive - Digital
Maxus
- THE BROKEN SCOOTERJOB
- Co-Founder2Y 11M
Co-Founder
The Broken Scooter
- IFFORTJOB
- Social Media Strategist7M
Social Media Strategist
Iffort
- AVIGNYATAJOB
- Social Media Mktg Intern1M
Social Media Marketing Intern
Avignyata Inc
- Job: The Broken Scooter — Co-Founder · 2011-01 – 2013
- Job: Essence — Senior Planning Manager, Google Indonesia · 2019-01 – 2019-11
- Job: Essence — Account Manager, Google Indonesia · 2017-07 – 2018-12
- Job: Avignyata Inc — Social Media Marketing Intern · 2012-07 – 2012-08
- Job: GroupM — Business Manager - Digital · 2015-04 – 2016
- Job: Yatabase — Advisor - GTM & Growth (SEA) · 2026-07 – present
- Job: Maxus — Business Executive - Digital · 2013-05 – 2015-04
- Job: Iffort — Social Media Strategist · 2012-09 – 2013-04
- Job: GroupM — Business Group Head - Digital · 2016-07 – 2017
- Job: Various — Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups) · 2025-06 – present
- Job: Various — Fractional GTM Lead, Growth Advisor & AI Led Marketing Consultant (Brands & Growth Stage Startups) · 2025-06 – present
- Job: Tanaku — Co-Founder & Head of Growth · 2022-05 – 2025-06
- Job: Essence — Associate Planning Director, Google AUNZ · 2019-11 – 2021-08
- Job: Essence — Media Planning Director, Google AUNZ · 2021-07 – 2022-07
Skills
Playbooks
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