Betsy Thomas
Senior IT Manager | CRM | Salesforce | GTM | Lead to Quote | CPQ | Process and Sales Tools Automation | Customer Support
LiveRamp
ex-GoogleDynamic IT leader with over 14 years experience, I specialize in aligning technology with business strategy to drive innovation and efficiency.
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I excel in leading cross-functional initiatives, optimizing Salesforce environments, and implementing go-to-market strategies that enhance revenue and market •Certified Salesforce Sales Cloud Consultant. •Certified Salesforce Sharing and Visibility Architect. •Certified Salesforce Platform App Builder•Certified Salesforce Administrator🔹 Highlights:Cross-Functional Leadership: Led workshops across Sales, Marketing, and Renewals to streamline operations and improve Salesforce Optimization: Defined and executed roadmaps for WWFO processes, enhancing sales workflows and operational efficiency. Improved system performance across platforms like Salesforce, Clari Outreach etcGo-To-Market Strategy: Drove revenue growth through co-selling strategies with AWS and Azure, leveraging Salesforce Agile Management: Translated business requirements into actionable development cycles, prioritizing backlogs for effective project Team Management: Managed multiple team of Developers and BSAs. Successfully transitioned support operations offshore to enhance incident Vendor Management: Selected strategic tools and vendors to optimize performance and cost-effectiveness.
GTM Index
- LIVERAMPJOB
- Senior Manger, GTM Applica…9M
Senior Manger, GTM Application
LiveRamp
- INFOBLOXJOB
- Senior IT Product Mgr, GTM…5Y
Senior IT Product Manager, GTM & Customer Support
Infoblox
GTM Sales and Service Cloud Lead to Cash process CPQ, Revenue Cloud, CLM Cloud marketplace Hyperscalers Case Management Roadmap Strategy, Planning and Prioritization Business Stakeholder engagement with Sales, Finance,Marketing, Channel and Renewals Drive Feature adoption and track success
- Sr Mgr, IT Business Applic…1Y 4M
Sr Manager, IT Business Applications (GTM)
Infoblox
Drove optimization of key GTM systems (Salesforce, CPQ, Outreach, Marketo, etc.) with full SOX compliance and peak performance. Led global dev teams and implementation partners; consolidated multiple Salesforce orgs into a unified, scalable instance. Built and scaled offshore support operations in India, reducing incident volume by 80% and delivering major cost savings. Led WWFO process and reporting enhancements to boost sales and Channel PRM productivity.
- Mgr, IT Business Applicati…11M
Manager, IT Business Applications (GTM)
Infoblox
Led Company-Wide Digital Transformation Led end-to-end GTM rollout on a new Salesforce Lightning org with CPQ, and migrated support from RNOW to Service Cloud. Launched PRM portal to accelerate partner onboarding and engagement. Architected Salesforce security model and managed 15 years of data migration. Streamlined core processes across Account, Territory, Lead, and Forecast Management to boost efficiency and scalability.
- Salesforce Solution Archit…1Y 8M
Salesforce Solution Architect
Infoblox
•Manage multiple SFDC projects/APP exchange and vendors in parallel. •Manage and Implement salesforce security(profiles, roles, sharing rules etc). •Evaluate and advice on various salesforce licenses. •Defined and guided legacy data migration effort pushing 15+ years of data forward to the new SFDC ecosystem •Re-solution SFDC Partner engagement from partner on-boarding to deal registration. •Defined and implemented a new Trial/Evaluation process for customers to evaluate a product before buying it. •Account Management •Territory Management •Forecast Management •Lead to Opportunity •Partner Relationship Management •Customer 360° •App Exchange- DocuSign, Inside Sales, Docurated, Clari etc
- Sr. Salesforce Analyst, WW…1Y 9M
Sr. Salesforce Analyst, WW Sales Operations
Infoblox
- GOOGLEJOB
- Business Analytics Analyst5M
Business Analytics Analyst
Google
• Managed and led the build of an automated dashboard to monitor the health of email campaign metrics and database for Google store. • Generated weekly performance reports and maintain key metrics to track usage • Analyze and recommend best data solutions for email marketing CRM • Manage a team of offshore developers to support marketing: - Campaign reporting & analytics - ROI analysis - Data infrastructure and marketing automation
- ACCENTUREJOB
- Salesforce Consultant3Y 8M
Salesforce Consultant
Accenture
• Analyzed upcoming cloud based software tools and their use cases with Salesforce for building rapid prototype solutions for demo purposes. • Involved in salesforce configuration activities • Responsible for leading requirements with the offshore team and tracking their progress.
- Salesforce Administrator/…5M
Salesforce Administrator/ Developer
Accenture
• Customized custom objects,standard objects, fields, picklist, formula fields, email templates, workflows, recordTypes, sharing rules, record access and layouts. • Implemented Organization Wide Defaults, Profiles, Role Hierarchies, Sharing Rules and Manual Sharing.
- Senior Programmer4M
Senior Programmer
Accenture
- HPJOB
- Salesforce Administrator5M
Salesforce Administrator
HP
• Responsible for maintaining and enhancing existing Salesforce implementation • Identified gaps in existing SaaS application's security access and recommended best practices • Collaborated with teams to define functional requirements and led alignments of tools and templates for change impact management process. • Implemented Salesforce enhancements and day to day trouble shooting.
- CISCOJOB
- Salesforce Developer7M
Salesforce Developer
Cisco
• Created and rolled out project management tool built on salesforce platform. • Served as a subject matter expert for solution architecture that included configuration, development and customization of the environments. • Developed SFDC widgets using the service console integration functions with VisualForce page, Apex SOQL, JavaScript and Force.com IDE. • Involved in release management tasks required to promote tested functionality from sandbox into production environment using Change Sets, force.com IDE and Ant migration tool.
- WIPRO TECHNOLOGIESJOB
- Senior Developer1M
Senior Developer
Wipro Technologies Ltd
- INFOSYSJOB
- Software Eng1Y 6M
Software Engineer
Infosys
- Job: LiveRamp — Senior Manger, GTM Application · 2026-01 – present · 7 mo
- Job: Infoblox — Senior IT Product Manager, GTM & Customer Support · 2021-01 – 2026-01 · 5y — GTM Sales and Service Cloud Lead to Cash process CPQ, Revenue Cloud, CLM Cloud marketplace Hyperscalers Case Management Roadmap Strategy, Planning and Prioritization Business Stakeholder engagement with Sales, Finance,Marketing, Channel and Renewals Drive Feature adoption and track success
- Job: Infoblox — Sr Manager, IT Business Applications (GTM) · 2019-09 – 2021-01 · 1y 4mo — Drove optimization of key GTM systems (Salesforce, CPQ, Outreach, Marketo, etc.) with full SOX compliance and peak performance. Led global dev teams and implementation partners; consolidated multiple Salesforce orgs into a unified, scalable instance. Built and scaled offshore support operations in India, reducing incident volume by 80% and delivering major cost savings. Led WWFO process and reporting enhancements to boost sales and Channel PRM productivity.
- Job: Infoblox — Manager, IT Business Applications (GTM) · 2018-10 – 2019-09 · 11 mo — Led Company-Wide Digital Transformation Led end-to-end GTM rollout on a new Salesforce Lightning org with CPQ, and migrated support from RNOW to Service Cloud. Launched PRM portal to accelerate partner onboarding and engagement. Architected Salesforce security model and managed 15 years of data migration. Streamlined core processes across Account, Territory, Lead, and Forecast Management to boost efficiency and scalability.
- Job: Infoblox — Salesforce Solution Architect · 2017-02 – 2018-10 · 1y 8mo — •Manage multiple SFDC projects/APP exchange and vendors in parallel. •Manage and Implement salesforce security(profiles, roles, sharing rules etc). •Evaluate and advice on various salesforce licenses. •Defined and guided legacy data migration effort pushing 15+ years of data forward to the new SFDC ecosystem •Re-solution SFDC Partner engagement from partner on-boarding to deal registration. •Defined and implemented a new Trial/Evaluation process for customers to evaluate a product before buying it. •Account Management •Territory Management •Forecast Management •Lead to Opportunity •Partner Relationship Management •Customer 360° •App Exchange- DocuSign, Inside Sales, Docurated, Clari etc
- Job: Google — Business Analytics Analyst · 2014-12 – 2015-05 · 5 mo — • Managed and led the build of an automated dashboard to monitor the health of email campaign metrics and database for Google store. • Generated weekly performance reports and maintain key metrics to track usage • Analyze and recommend best data solutions for email marketing CRM • Manage a team of offshore developers to support marketing: - Campaign reporting & analytics - ROI analysis - Data infrastructure and marketing automation
- Job: Accenture — Salesforce Consultant · 2011-09 – 2015-05 · 3y 8mo — • Analyzed upcoming cloud based software tools and their use cases with Salesforce for building rapid prototype solutions for demo purposes. • Involved in salesforce configuration activities • Responsible for leading requirements with the offshore team and tracking their progress.
- Job: Accenture — Salesforce Administrator/ Developer · 2012-01 – 2012-06 · 5 mo — • Customized custom objects,standard objects, fields, picklist, formula fields, email templates, workflows, recordTypes, sharing rules, record access and layouts. • Implemented Organization Wide Defaults, Profiles, Role Hierarchies, Sharing Rules and Manual Sharing.
- Job: Accenture — Senior Programmer · 2011-09 – 2012-01 · 4 mo
- Job: HP — Salesforce Administrator · 2013-07 – 2013-12 · 5 mo — • Responsible for maintaining and enhancing existing Salesforce implementation • Identified gaps in existing SaaS application's security access and recommended best practices • Collaborated with teams to define functional requirements and led alignments of tools and templates for change impact management process. • Implemented Salesforce enhancements and day to day trouble shooting.
- Job: Cisco — Salesforce Developer · 2012-06 – 2013-01 · 7 mo — • Created and rolled out project management tool built on salesforce platform. • Served as a subject matter expert for solution architecture that included configuration, development and customization of the environments. • Developed SFDC widgets using the service console integration functions with VisualForce page, Apex SOQL, JavaScript and Force.com IDE. • Involved in release management tasks required to promote tested functionality from sandbox into production environment using Change Sets, force.com IDE and Ant migration tool.
- Job: Wipro Technologies Ltd — Senior Developer · 2011-08 – 2011-09 · 1 mo
- Job: Infosys — Software Engineer · 2005-05 – 2006-11 · 1y 6mo
- Job: Infoblox — Sr. Salesforce Analyst, WW Sales Operations · 2015-05 – 2017-02 · 1y 9mo
- School: Cochin University of Science and Technology — Bachelor's degree, Computer Science and Engineering
Skills
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