Flemming Bagger
Go to Market Lead, Analytics - EMEA
Amazon Web Services (AWS)
ex-IBMSales | Customer Value Creation | Business Development | Go-to-Market | Concept Development | Strategic Alliances | Strategy | Business Advisory | Program Management | Cross Organizational Leadership | Business Planning and Operations
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Principal GTM Lead for Sea…2M
Principal GTM Lead for Search and Log Analytics - EMEA
Amazon Web Services (AWS)
Principal GTM Lead for Search and Log Analytics in EMEA, covering Go-To-Market strategy | Value Creation | Sales | Business Insight | Event planning | Concepts development | Program management | Customer advisory | Enablement | Partners
- Principal GTM Leader, Data…2Y 8M
Principal GTM Leader, Data & Analytics - Northern Europe
Amazon Web Services (AWS)
Principal GTM Lead for Nordics, Baltics and Benelux Regions, growing the revenue of Analytics services, creating and implementing the Regional Go-To-Market strategy, driving market generating activities, event planning and speaker, creating new concepts, leading programs, advising customers and enabling the AWS organization. I am working cross functions and with Partners.
- Senior GTM Mgr, Analytics…3Y 10M
Senior GTM Manager, Analytics - Nordics & Baltics
Amazon Web Services (AWS)
Senior GTM Manager for Nordics and Baltics, growing the revenue of Analytics services, creating and implementing the Regional Go-To-Market strategy, driving market generating activities, event planning and speaker, creating new concepts, leading programs, advising customers and enabling the AWS organization. I am working cross functions and with Partners.
- SASJOB
- Regional Dir, Business Ope…4Y 2M
Regional Director, Business Operations - Nordic
SAS
I was managing a Nordic Sales- and Business Operations function, leading a data driven business cadence providing reporting, advice and proactive recommendations on performance of business metrics to the BUs and Sales Teams, as well as facilitation of the annual business planning. I collaborated with functional leads such as CFO, HR Director and Sales- and Marketing Directors in matters regarding headcounts and financial budget. In this role I was a member of the Nordic Leadership team.
- Head of Strategy & Market,…1Y 11M
Head of Strategy & Market, Nordic Center of Excellence
SAS
I was responsible for implementing the Nordic business strategy for SAS Enterprise Analytics software. I managed a team of Business Solution Managers across the Nordics with the responsibility of creating and driving market concepts and strategic sales initiatives. I was involved in creating and implementing a new organizational and transformational business model with a focus on resource optimization and revenue growth.
- IBMJOB
- Nordic Sales Mgr - Enterpr…7M
Nordic Sales Manager - Enterprise Marketing Management
IBM
Nordic Sales Manager for Marketing software Solutions covering front office applications for marketing departments. I managed a Nordic team of sales and pre-sales staff, working closely with IBM teams worldwide as well as our partner ecosystem to ensure we delivered best possible business value to our clients.
- Nordic Sales Mgr - Big Dat…1Y 3M
Nordic Sales Manager - Big Data Analytics
IBM
I was heading a new segment in IBM Software Group Nordic covering emerging technologies within Big Data, IOT and Analytics, working closely with IBM Europe and IBM WW to create and implement GTM concepts, develop the partner ecosystem and deliver sales enablement. I collaborated with functional and cross Nordic teams. I acted as an evangelist creating internal and external messaging and was speaker at conferences as well as interviews with the press.
- Country Mgr - Information…3Y 3M
Country Manager - Information Management & Analytics
IBM
I managed a team of Sales Managers, Enterprise Sales Reps., Inside Sales Reps, Marketing, Business Development Reps, Channel Manager and Pre-Sales Manager. I was local responsible for the integration of the acquisitions in the brand such as Cognos and SPSS. I was a member of the Software Group Management Team and the Nordic Information Management Leadership Team. I was part of the Steering Group in several cross IBM initiatives between IBM Software Group and other business units in IBM.
- Sales Leader, Information…2Y 5M
Sales Leader, Information On Demand Solutions
IBM
I was responsible for developing the business of acquired companies within IBM Software Group. This position included Business Development, GTM Events, Partner relationship building, leading virtual teams and sales execution with a high degree of C-level interaction. I cooperated with the Local, European and World-Wide IBM teams as well as partners.
- HPJOB
- Solution Principal, Busine…1Y 1M
Solution Principal, Business Continuity & Availability Services
HP
Responsibility for revenue growth within the HP Business Continuity and Availability Services portfolio. My primary responsibility was sales and business management. I was involved in complex contract negotiations and preparations. I cooperated with EMEA and World-Wide business management on the future evolvement of the portfolio.
- Services Sales Executive2Y 5M
Services Sales Executive
HP
Sales of consulting & support services and Account Management on enterprise customers in Denmark.
- COMPAQ COMPUTER CORPORATIONJOB
- Services Account Mgr2Y 1M
Services Account Manager
Compaq Computer Corporation
Sales of consulting & support services. Account Management on Financial Services customers in Denmark. Compaq Computer merged with hp in 2002.
- MINOLTA DANMARKJOB
- Senior Sales Representative9Y 6M
Senior Sales Representative
Minolta Danmark
Sales of Audio Visual, IT and Office supplies to enterprise customers. Managing AV product area incl. sales, marketing, stock management and supplier relations.
- 3MJOB
- Business Trainee2Y 4M
Business Trainee
3M
Public Relations, Procurement and HR
- Job: IBM — Sales Leader, Information On Demand Solutions · 2006-01 – 2008-06 — I was responsible for developing the business of acquired companies within IBM Software Group. This position included Business Development, GTM Events, Partner relationship building, leading virtual teams and sales execution with a high degree of C-level interaction. I cooperated with the Local, European and World-Wide IBM teams as well as partners.
- Job: SAS — Head of Strategy & Market, Nordic Center of Excellence · 2013-08 – 2015-07 — I was responsible for implementing the Nordic business strategy for SAS Enterprise Analytics software. I managed a team of Business Solution Managers across the Nordics with the responsibility of creating and driving market concepts and strategic sales initiatives. I was involved in creating and implementing a new organizational and transformational business model with a focus on resource optimization and revenue growth.
- Job: HP — Solution Principal, Business Continuity & Availability Services · 2004-11 – 2005-12 — Responsibility for revenue growth within the HP Business Continuity and Availability Services portfolio. My primary responsibility was sales and business management. I was involved in complex contract negotiations and preparations. I cooperated with EMEA and World-Wide business management on the future evolvement of the portfolio.
- Job: SAS — Regional Director, Business Operations - Nordic · 2015-08 – 2019-10 — I was managing a Nordic Sales- and Business Operations function, leading a data driven business cadence providing reporting, advice and proactive recommendations on performance of business metrics to the BUs and Sales Teams, as well as facilitation of the annual business planning. I collaborated with functional leads such as CFO, HR Director and Sales- and Marketing Directors in matters regarding headcounts and financial budget. In this role I was a member of the Nordic Leadership team.
- Job: 3M — Business Trainee · 1988-06 – 1990-10 — Public Relations, Procurement and HR
- Job: HP — Services Sales Executive · 2002-05 – 2004-10 — Sales of consulting & support services and Account Management on enterprise customers in Denmark.
- Job: Amazon Web Services (AWS) — Principal GTM Leader, Data & Analytics - Northern Europe · 2023-10 – 2026-06 — Principal GTM Lead for Nordics, Baltics and Benelux Regions, growing the revenue of Analytics services, creating and implementing the Regional Go-To-Market strategy, driving market generating activities, event planning and speaker, creating new concepts, leading programs, advising customers and enabling the AWS organization. I am working cross functions and with Partners.
- Job: IBM — Nordic Sales Manager - Enterprise Marketing Management · 2013-01 – 2013-08 — Nordic Sales Manager for Marketing software Solutions covering front office applications for marketing departments. I managed a Nordic team of sales and pre-sales staff, working closely with IBM teams worldwide as well as our partner ecosystem to ensure we delivered best possible business value to our clients.
- Job: Amazon Web Services (AWS) — Senior GTM Manager, Analytics - Nordics & Baltics · 2019-11 – 2023-09 — Senior GTM Manager for Nordics and Baltics, growing the revenue of Analytics services, creating and implementing the Regional Go-To-Market strategy, driving market generating activities, event planning and speaker, creating new concepts, leading programs, advising customers and enabling the AWS organization. I am working cross functions and with Partners.
- Job: Amazon Web Services (AWS) — Principal GTM Lead for Search and Log Analytics - EMEA · 2026-06 – present — Principal GTM Lead for Search and Log Analytics in EMEA, covering Go-To-Market strategy | Value Creation | Sales | Business Insight | Event planning | Concepts development | Program management | Customer advisory | Enablement | Partners
- Job: Minolta Danmark — Senior Sales Representative · 1990-10 – 2000-04 — Sales of Audio Visual, IT and Office supplies to enterprise customers. Managing AV product area incl. sales, marketing, stock management and supplier relations.
- Job: IBM — Country Manager - Information Management & Analytics · 2008-07 – 2011-10 — I managed a team of Sales Managers, Enterprise Sales Reps., Inside Sales Reps, Marketing, Business Development Reps, Channel Manager and Pre-Sales Manager. I was local responsible for the integration of the acquisitions in the brand such as Cognos and SPSS. I was a member of the Software Group Management Team and the Nordic Information Management Leadership Team. I was part of the Steering Group in several cross IBM initiatives between IBM Software Group and other business units in IBM.
- Job: Compaq Computer Corporation — Services Account Manager · 2000-04 – 2002-05 — Sales of consulting & support services. Account Management on Financial Services customers in Denmark. Compaq Computer merged with hp in 2002.
- Job: IBM — Nordic Sales Manager - Big Data Analytics · 2011-10 – 2013-01 — I was heading a new segment in IBM Software Group Nordic covering emerging technologies within Big Data, IOT and Analytics, working closely with IBM Europe and IBM WW to create and implement GTM concepts, develop the partner ecosystem and deliver sales enablement. I collaborated with functional and cross Nordic teams. I acted as an evangelist creating internal and external messaging and was speaker at conferences as well as interviews with the press.
- School: Lederne — Masterclass, Strategy Development and Implementation
- School: IBM — LEADing@IBM, People Management
- School: Niels Brock — Higher Commercial Graduation, Marketing Merkonom
- School: Niels Brock — Commercial Business Graduation, Business/Managerial Economics
Skills
Playbooks
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