Arthur S.

About

Work experience across founders, Go-To-Market strategies and tools, Marketing Operations, and Revenue Operations, building data-driven growth systems that connect paid media, CRM, automation, and sales execution. * Defining GTM architecture, marketing automation, and CRM optimization using HubSpot (CRM & Operations Hub), RD Station, and integrated martech stacks; * Strong background in paid acquisition and performance analytics across Meta Ads, Google Ads, and TikTok Ads, connecting media performance to pipeline and revenue outcomes; * Experience designing and automating lead generation, enrichment, scoring, and routing workflows using Clay, n8n, Make, Zapier, APIs, and webhooks to improve operational efficiency; * Proven ability to build and maintain data pipelines, reporting layers, and dashboards using SQL, BI tools, and CRM data models to support decision-making; * Experience working across Marketing, Sales, and Growth teams, ensuring alignment between acquisition, outbound, and revenue operations; * Hands-on experience with custom automations and scripting using Python and JavaScript to solve integration gaps and scale GTM processes; * Exposure to AI-powered workflows using LLMs for data enrichment, lead insights, summarization, and process automation; * Strong consultative background, translating business objectives into technical workflows and operational improvements; * Entrepreneurial experience as a co-founder of a growth agency, owning both technical execution and growth strategy across multiple clients and industries; * Fluent in English and Portuguese, with strong communication skills and experience collaborating with cross-functional and technical teams. I am a proactive marketing professional focused on helping businesses grow sustainably through data-driven digital strategies and meaningful client relationships. I enjoy working in fast-paced environments, solving complex challenges, and I'm passionate about turning insights into impactful results.

Company history

1. 
   Yellow Dj AcademySales & Customer Support Specialist2021-06 – 2021-12 · 6 mo
2. 
   BotStacksGTM Engineer 2023-11 – 2024-06 · 7 mo
3. 
   Ginseng MediaFounder | Go-To-Market Strategist2023-08 – present · 3y
4. 
   Yellow Dj AcademyMarketing & Content Strategist2022-04 – 2023-08 · 1y 4mo

Skills

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