Arpana Priyadarshini

About

Revenue marketing leader building scalable pipeline engines for growth-stage B2B SaaS companies.Step into environments where targets move fast, resources stay lean, and the pipeline must be predictable. Build the demand infrastructure early so revenue scales without chaos.Generated $40M in pipeline within four quarters, driving 125% YoY growth. Built enterprise ABM programs contributing 30%+ of total pipeline across consecutive quarters. Delivered $130M in new sales opportunities through integrated multi-channel campaigns. Reduced CPA from $125 to $85 through disciplined experimentation and performance tracking.Focus areas:• GTM Engineering & Signal-Based Cold Outreach.• End-to-end Demand Architecture from ICP to closed revenue• Enterprise and Mid-Market ABM across 1:1, 1:Few, 1:Many• Signal-Based Targeting and Account Orchestration• Sales Alignment and Structured Handoffs• Marketing Automation, AI Agents, and Tech Stack Optimization• Clear Attribution Models and Executive Level ReportingOperate at the intersection of strategy and execution. Build systems that scale beyond founder-led selling. Turn fragmented campaigns into a unified revenue engine.Schedule a call with me.

Company history

1. 
   MalwarebytesDemand Generation & Customer Acquisition2015 – 2017 · 2y
2. A
   AgariDigital Marketing & Demand Generation2017 – 2019 · 2y
3. 
   Hearsay SystemsDemand Generation & Growth Marketing2019 – 2020 · 1y
4. 
   IbexlabsDemand Generation2020 – 2021 · 1y
5. 
   Cyxtera TechnologiesAccount Based Marketing & Demand Generation2021 – 2023 · 2y
6. 
   Labra.ioDemand Generation & GTM Engineering2023 – 2025 · 2y

Skills

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