Arpana Priyadarshini

Designing AI-Powered GTM Systems for B2B Revenue Teams | Signal-Based Outbound | ABM | Automation

San Francisco14.1k followersBetween roles
Labraex-Malwarebytesex-Agari

Revenue marketing leader building scalable pipeline engines for growth-stage B2B SaaS Step into environments where targets move fast, resources stay lean, and the pipeline must be predictable.

More

Build the demand infrastructure early so revenue scales without Generated $40M in pipeline within four quarters, driving 125% YoY growth. Built enterprise ABM programs contributing 30%+ of total pipeline across consecutive quarters. Delivered $130M in new sales opportunities through integrated multi-channel campaigns. Reduced CPA from $125 to $85 through disciplined experimentation and performance Focus areas:• GTM Engineering & Signal-Based Cold • End-to-end Demand Architecture from ICP to closed revenue• Enterprise and Mid-Market ABM across 1:1, 1:Few, 1:Many• Signal-Based Targeting and Account Orchestration• Sales Alignment and Structured Handoffs• Marketing Automation, AI Agents, and Tech Stack Optimization• Clear Attribution Models and Executive Level ReportingOperate at the intersection of strategy and execution. Build systems that scale beyond founder-led selling. Turn fragmented campaigns into a unified revenue Schedule a call with me.

Career Timeline

GTM Index

  1. LABRAJOB
    1. Demand Generation & GTM Eng
      2Y 11M
  2. CYXTERA TECHNOLOGIESJOB
    1. Account Based Mktg & Deman…
      2Y 11M
  3. IBEXLABSJOB
    1. Demand Generation
      1Y 11M
  4. HEARSAY SYSTEMSJOB
    1. Demand Generation & Growth…
      1Y 11M
  5. AGARIJOB
    1. Digital Mktg & Demand Gene…
      2Y 11M
  6. MALWAREBYTESJOB
    1. Demand Generation & Custom…
      2Y 11M

Time in market 11Y 9MOpen 0Closed 6Stints 6

gtmindex.io/p/arpana

  1. Job: Malwarebytes — Demand Generation & Customer Acquisition · 2015 – 2017 · 2y
  2. Job: Agari — Digital Marketing & Demand Generation · 2017 – 2019 · 2y
  3. Job: Hearsay Systems — Demand Generation & Growth Marketing · 2019 – 2020 · 1y
  4. Job: Ibexlabs — Demand Generation · 2020 – 2021 · 1y
  5. Job: Cyxtera Technologies — Account Based Marketing & Demand Generation · 2021 – 2023 · 2y
  6. Job: Labra — Demand Generation & GTM Engineering · 2023 – 2025 · 2y

Skills

Clayn8n6senseautomationClay ExpertGTMGTM EngineeringAutomationsOutboundLead GenerationCold CallingCold EmailAIKPI developmentWebsite analyticsSEO optimizationCompetitive AnalysisUser experience optimizationSEO techniquesRetargeting campaignsCampaign strategy and executionSEM and social advertising

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