Arpana Priyadarshini
Designing AI-Powered GTM Systems for B2B Revenue Teams | Signal-Based Outbound | ABM | Automation
Revenue marketing leader building scalable pipeline engines for growth-stage B2B SaaS Step into environments where targets move fast, resources stay lean, and the pipeline must be predictable.
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Build the demand infrastructure early so revenue scales without Generated $40M in pipeline within four quarters, driving 125% YoY growth. Built enterprise ABM programs contributing 30%+ of total pipeline across consecutive quarters. Delivered $130M in new sales opportunities through integrated multi-channel campaigns. Reduced CPA from $125 to $85 through disciplined experimentation and performance Focus areas:• GTM Engineering & Signal-Based Cold • End-to-end Demand Architecture from ICP to closed revenue• Enterprise and Mid-Market ABM across 1:1, 1:Few, 1:Many• Signal-Based Targeting and Account Orchestration• Sales Alignment and Structured Handoffs• Marketing Automation, AI Agents, and Tech Stack Optimization• Clear Attribution Models and Executive Level ReportingOperate at the intersection of strategy and execution. Build systems that scale beyond founder-led selling. Turn fragmented campaigns into a unified revenue Schedule a call with me.
GTM Index
- LABRAJOB
- Demand Generation & GTM Eng2Y 11M
Demand Generation & GTM Engineering
Labra
- CYXTERA TECHNOLOGIESJOB
- Account Based Mktg & Deman…2Y 11M
Account Based Marketing & Demand Generation
Cyxtera Technologies
- IBEXLABSJOB
- Demand Generation1Y 11M
Demand Generation
Ibexlabs
- HEARSAY SYSTEMSJOB
- Demand Generation & Growth…1Y 11M
Demand Generation & Growth Marketing
Hearsay Systems
- AGARIJOB
- Digital Mktg & Demand Gene…2Y 11M
Digital Marketing & Demand Generation
Agari
- MALWAREBYTESJOB
- Demand Generation & Custom…2Y 11M
Demand Generation & Customer Acquisition
Malwarebytes
- Job: Malwarebytes — Demand Generation & Customer Acquisition · 2015 – 2017 · 2y
- Job: Agari — Digital Marketing & Demand Generation · 2017 – 2019 · 2y
- Job: Hearsay Systems — Demand Generation & Growth Marketing · 2019 – 2020 · 1y
- Job: Ibexlabs — Demand Generation · 2020 – 2021 · 1y
- Job: Cyxtera Technologies — Account Based Marketing & Demand Generation · 2021 – 2023 · 2y
- Job: Labra — Demand Generation & GTM Engineering · 2023 – 2025 · 2y
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