Archana Kesavan

Director, Product & Solutions Marketing | Go-to-Market Strategy | Sales Enablement

Montclair, New Jersey, United States2.3k followers

Splunk

ex-Grafana Labs

ex-Cisco ThousandEyes

Results-driven product marketing leader with 18 years of technology experience, specializing in enterprise Cloud, B2B SaaS, Open Source Software, and Command-of-Message sales methodology. Expert in translating technical solutions into compelling value propositions.
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Proven track record of building strong cross-functional partnerships across marketing, product, solutions engineering, sales, and customer success. Detail-oriented content strategist with a commitment to high-quality execution. Passionate about fostering team collaboration and thriving in fast-paced, radical-candor environments.

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GTM Index

SPLUNKJOB
1. Dir Solutions Mktg
  1Y 7M
GRAFANA LABSJOB
1. Dir, PMM
  2Y 6M
CISCO THOUSANDEYESJOB
1. Head of PMM and GTM
  1Y 5M
2. Dir, PMM
  1Y 4M
3. Sr. PMM
  1Y 7M
4. PMM
  1Y 7M
MCDATA CORPORATIONJOB
1. Sr.Product Mgr
  1Y
CISCOJOB
1. Product Mgr
  1Y 6M
2. Technical Mktg Eng
  2Y 5M
3. Network Eng
  3Y 10M
ERICSSONJOB
1. Network Test Eng - Intern
  7M
TVSNET TECHNOLOGIESJOB
1. Network Eng
  1Y 1M

Job: Splunk — Director Solutions Marketing · 2025-03 – present · 1y 5mo — Messaging at Splunk
Job: Grafana Labs — Director, Product Marketing · 2022-03 – 2024-09 · 2y 6mo — - Hired to build the product and technical marketing functions, doubling the team to 6 marketers in 2 years and influencing 2.5x revenue growth - Led my team in launching 8 new products in 18 months, tripling the product portfolio with the new products contributing to 6% ARR within the same period - Drove the company to the Leader's Quadrant in the Gartner MQ for Observability within two years by owning the end-to-end process for the questionnaire and demos - Designed and implemented a launch process with tiering framework, playbook, and messaging templates, increasing cross-functional collaboration efficiency by 30% - Overhauled sales enablement in COM format, driving a 3x increase in audi…
Job: Cisco ThousandEyes — Head of Product Marketing and GTM · 2020-08 – 2022-01 · 1y 5mo
Job: Cisco ThousandEyes — Director, Product Marketing · 2019-04 – 2020-08 · 1y 4mo — Responsible for GTM and value messaging of ThousandEyes across various industry verticals and segments. Enabling the sales team with training, developing compelling collateral and competitive differentiation to uniquely position ThousandEyes in the cloud and application monitoring space. Lead researcher and author of the annual Cloud Performance Benchmark Report comparing the performance of IaaS vendors like AWS, Azure, GCP and Alibaba Cloud. Collaborating and partnering with the product and engineering teams to launch products at a global scale.
Job: Cisco ThousandEyes — Sr. Product Marketing Manager · 2017-08 – 2019-03 · 1y 7mo
Job: Cisco ThousandEyes — Product Marketing Manager · 2016-01 – 2017-08 · 1y 7mo
Job: McDATA Corporation — Sr.Product Manager · 2015-01 – 2016-01 · 1y — New Product Launch: Product Owner of the next generation, fully virtualized and orchestrated Network Packet Broker portfolio o Working with engineering through design, testing, and product launch; running beta and pilot programs o Identifying key product differentiators, niche market segments and developing a customized product offering o In-depth competitive analysis, building objection handling playbooks and developing GTP plans with sales and marketing • Probes & Analytics: o Leading the development of virtual probes and analytics portfolio by identifying use-cases that would allow for unique market positioning. o Work with engineering to build customized KPI and RCA dashboards based on…
Job: Cisco — Product Manager · 2013-06 – 2014-12 · 1y 6mo — Manage P&L and the roadmap for the virtualized Security gateway and industry leading virtualized Mobile Packet Core gateway Hi-Touch product specialist and account owner for several larger service providers across the globe with a total product revenue > $150M
Job: Cisco — Technical Marketing Engineer · 2011-01 – 2013-06 · 2y 5mo — Technical marketing engineer concentrating on mobile packet core / 3GPP Onsite resident engineer and expert on the industry-leading Mobile packet gateway
Job: Cisco — Network Engineer · 2007-02 – 2010-12 · 3y 10mo — Testing and validating complex E2E service provider networks with specialization in mobility and broadband networks Built the E2E solution test bed for a mobile LTE packet core and validating functional call flows along with scale and performance characterization Authored design and implementation guides facilitating sales team to sell the E2E solution Validated and tested the service enablement and intelligent policy provisioning component (ISG) across multiple Cisco products
Job: Ericsson — Network Test Engineer - Intern · 2006-05 – 2006-12 · 7 mo — Internship position at Ericsson IPI, now known as Redback Networks. Provide IPv6 test and validation support for the router platform called ISER focusing on feature verification and interoperability. Automate conformance test suites using TCL/TK.
Job: TVSNET TECHNOLOGIES — Network Engineer · 2004-06 – 2005-07 · 1y 1mo — Implement data and voice solutions for enterprise customers using Nortel switches, routers and PBX systems. Provide onsite technical assistance , troubleshoot, configure and resolve network outages involving routers, switches and enterprise applications. Manage customer WAN network spread across 30 locations and provide Tierl-1 support.
School: North Carolina State University — MS, Computer Systems Networking and Telecommunications
School: SRM Engineering College — Bachelor of Engineering (BE), Electrical and Electronics Engineering
School: DAV

Skills

Go-to-Market StrategySales EnablementProduct MarketingIPv6RoutersSwitchesTestingWANEthernetTelecommunicationsQoSTCP/IPCisco TechnologiesWirelessLTEMobile DevicesIPProduct ManagementNetworkingInternet Protocol Suite (TCP/IP)

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Archana Kesavan

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