Anna Puig

Growth & GTM Engineering @ Orb by Adyen

Orbex-Asanaex-HeyGen

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I’m a growth and GTM operator with more than 10 years of experience building growth functions at unicorn and hypergrowth technology companies, often as an early or first growth and demand generation hire.

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I specialize in designing scalable systems that connect GTM strategy, data infrastructure, automation, and revenue At Orb, I lead GTM Engineering and Growth Marketing across marketing data infrastructure, enrichment, automation, paid acquisition, and pipeline generation. I continue to lead this function following Adyen’s acquisition of Orb, with ownership of the pre-MQL signal and qualification layer. I partner across Marketing, Sales, and Revenue Operations to improve account identification, prioritization, routing, scoring, and measurement throughout the revenue I also lead paid acquisition strategy and performance, ensuring growth investment is tied to pipeline outcomes while building the operational infrastructure required to scale Orb within the broader Adyen organization.