Anisha Yadav

GTM | 0→1 PMM & Customer-led growth

TRevPAR Insightsex-Commune Hotels + Resortsex-Taj Hotels

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I work with early-stage founders at the moment when product-market fit is real, but the GTM motion isn't built yet. That gap - between traction and scale - is where I live.

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10+ years building the infrastructure that turns early wins into repeatable revenue: CS systems, NRR expansion playbooks, pricing & packaging, and the customer proof that makes investors lean in. 🚀 What I help with: Positioning and messaging that converts — from ICP definition to sales narrativeStanding up CS and GTM functions from scratchExpansion motions that grow NRR without growing headcountTurning customer outcomes into fundraising-ready proof points1:Many programs that keep customers engaged at scale 💡 Behind it: Managed a $100M+ ARR portfolio across NA, EMEA, and APACScaled CS and Marketing functions from zero for global teamsCreated a customer flywheel — advisory board, partner ecosystem, user groups, and a 400+ person annual event that moved pipeline, not just relationshipsGTM Advisor & Cohort Mentor at SF Startup Labs — advising pre-seed to Series B founders across AI, SaaS, healthtech, and construction techL4 Platinum certified Lovable builder — actively shipping AI-native GTM toolsChair, Revenue & Data Analytics Discipline at HEDNA (Hospitality Electronic Distribution Networking Association) — applying GTM systems thinking to one of the most operationally complex verticals in the world. Pre-Series B and figuring out how to turn customer traction into a growth engine? Let's talk.