Andres Videla

About

20+ years of business systems and commercial operations experience, 8+ years focused on Salesforce ecosystems, GTM, and Customer Success, with a track record of bridging technical execution and commercial strategy across SaaS and subscription businesses in the US, UK, Spain, and LATAM. KEY ACHIEVEMENTS & METRICS: Commercial & Executive Stakeholder Management: Acted as primary liaison between C-level business sponsors and engineering teams, aligning commercial objectives with technical execution (Executive Stakeholder Management, Agile Governance). Contract & Revenue Negotiation: Led strategic evaluations of Revenue Lifecycle Management (RLM) and CPQ, streamlining contract expansion pathways and billing structures (Contract Negotiation, Revenue Lifecycle Management, B2B Deal Structuring). Incentive & Compensation Strategy: Designed sales incentive compensation plans (SIPs) and commission workflows, directly aligning sales rep behavior with revenue goals (Sales Compensation Strategy, Commercial Alignment). Customer Growth & Retention: Conducted a forensic analysis of 500+ tickets, documenting 136 structural failure instances across 15 categories to build a data-driven framework for customer retention and account growth (Customer Retention, Account Growth, Business Analytics). International Commercial Operations: Delivered GTM and RevOps programs across remote teams in the US, UK, and Spain, coordinating Sales, Marketing, Product, and Finance to drive business performance (International Business, Cross-functional Leadership, Go-to-Market Strategy). CORE COMPETENCIES: Business Development, Commercial Strategy, GTM Strategy, RevOps, Customer Success, B2B Sales, Contract Negotiation, Revenue Lifecycle Management, Strategic Partnerships, Sales Compensation Strategy, KPI Management, Business Analytics, Executive Stakeholder Management, International Business, Cross-functional Leadership, SaaS, Subscription Business, Go-to-Market Strategy.

Company history

1. 
   VentionSenior Solutions Architect & GTM Systems Engineer2016 – 2021 · 5y
2. 
   FrontPrincipal GTM & Revenue Strategy Architect2026-04 – present · 4 mo
3. 
   Strong CRMLead GTM Strategy & Revenue Operations ArchitectRevOps2024 – 2026-03 · 2y 2mo
4. 
   Siemens Digital Industries SoftwareSenior Systems Engineer & Data Strategy Lead2003 – 2015 · 12y
5. 
   Multiply SalesGTM Program & Revenue Operations LeadRevOps2022 – 2024 · 2y

Skills

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