Ameer Imaan
GTM Strategy - Ads @ Amazon | IIM Bangalore | Meesho | Puma
AmazonCategory and growth operator with experience across marketplaces and early-stage startups.
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Currently working as an Associate Business Manager at Meesho, owning end-to-end category levers across growth, premiumization, merchandising, logistics, and customer experience in Home Decor. I work closely with cross-functional teams and use LLM-driven customer review analysis to improve catalog quality, discovery, and post-purchase outcomes. Previously at Ruse, I worked in a founder’s office–style role, partnering with CXOs on strategy, pricing, go-to-market, and new product development. I’ve led market research, designed B2B SaaS pricing, built GTM strategies, and driven digital growth initiatives.
GTM Index
- AMAZONJOB
- GTM Specialist - Ads5M
GTM Specialist - Ads
Amazon
- MEESHOJOB
- Associate Business Mgr1Y 5M
Associate Business Manager
Meesho
Category Growth & Ownership: 1. Drove end-to-end category growth across selection, pricing, discovery, and quality levers. 2. Owned the premium segment strategy, shaping catalog mix and merchandising to drive sustainable growth. Assortment & Merchandising: 1. Led premium assortment expansion across multiple sub-categories by onboarding high-ASP catalogs. 2. Strengthened merchandising depth and catalog quality to improve customer trust and conversion. Customer Experience & Returns Reduction: 1. Conducted user and supplier deep dives to identify discovery, pricing, and post-purchase friction. 2. Ran discovery-focused A/B experiments for high-risk cohorts to reduce returns and improve experi…
- RUSÉJOB
- Strategy Mgr7M
Strategy Manager
Rusé
Business Strategy: 1. Collaborated with CXOs to identify and address key business challenges and drive new product development. 2. Developed a sales and marketing strategy for the Smart home segment, driving customer engagement and awareness. 3. Developed a pricing strategy for B2B SaaS platform, aligning with market needs and competitor positioning. 4. Drove digital growth initiatives across acquisition channels, improving lead generation and conversion efficiency. Market Research: 1. Conducted market research, analyzing trends, and bench marking 10+ competitors in the hospitality sector. Client Relationship Management: 1. Coordinated with multiple vendors, driving partnerships that cont…
- STUDENT MEDIA CELL, IIM BANGALOREJOB
- Senior Coordinator9M
Senior Coordinator
Student Media Cell, IIM Bangalore
Managed 4 IIMB media handles (Instagram, YouTube, LinkedIn & Facebook), covered 25+ events, build 4Mn+ media Impressions
- Junior Co-ordinator3M
Junior Co-ordinator
Student Media Cell, IIM Bangalore
- PUMA GROUPJOB
- Summer Intern1M
Summer Intern
PUMA Group
1. Created an Excel model for multiple B2B and B2C warehouse operations, reducing resource costs by 15%. 2. Built a Power BI dashboard to rank 3PL players, streamlining decision-making processes, saving 200 man-hrs/Yr. 3. Identified process improvement areas, performing cost-benefit analyses to reduce Opex by Rs.1+ Cr/Yr.
- GOVERNMENT OF TAMIL NADUJOB
- Program Mgr2Y 11M
Program Manager
Government of Tamil Nadu
ATL & BTL Marketing: 1. Executed marketing strategies for PMAY-HFA through traditional & digital channels, boosting engagement. 2. Led a team of 30+ to implement ATL & BTL marketing strategies, increasing outreach & user adoption by 30%. Project Management: 1. Streamlined regulatory approvals & secured funding with stakeholders, enabling 30% quicker project kickoff. 2. Managed Capital projects worth Rs.150+ Cr, optimising timelines to accelerate project completion by 20%. 3. Executed material-saving initiatives across 15+ projects, optimising resources and achieving Rs.20+ Cr savings. Stakeholder Management: 1. Developed reports and presentations for senior management, outlining project m…
- Job: Amazon — GTM Specialist - Ads · 2026-05 – present · 3 mo
- Job: Meesho — Associate Business Manager · 2024-12 – 2026-05 · 1y 5mo — Category Growth & Ownership: 1. Drove end-to-end category growth across selection, pricing, discovery, and quality levers. 2. Owned the premium segment strategy, shaping catalog mix and merchandising to drive sustainable growth. Assortment & Merchandising: 1. Led premium assortment expansion across multiple sub-categories by onboarding high-ASP catalogs. 2. Strengthened merchandising depth and catalog quality to improve customer trust and conversion. Customer Experience & Returns Reduction: 1. Conducted user and supplier deep dives to identify discovery, pricing, and post-purchase friction. 2. Ran discovery-focused A/B experiments for high-risk cohorts to reduce returns and improve experi…
- Job: Rusé — Strategy Manager · 2024-04 – 2024-11 · 7 mo — Business Strategy: 1. Collaborated with CXOs to identify and address key business challenges and drive new product development. 2. Developed a sales and marketing strategy for the Smart home segment, driving customer engagement and awareness. 3. Developed a pricing strategy for B2B SaaS platform, aligning with market needs and competitor positioning. 4. Drove digital growth initiatives across acquisition channels, improving lead generation and conversion efficiency. Market Research: 1. Conducted market research, analyzing trends, and bench marking 10+ competitors in the hospitality sector. Client Relationship Management: 1. Coordinated with multiple vendors, driving partnerships that cont…
- Job: Student Media Cell, IIM Bangalore — Senior Coordinator · 2023-06 – 2024-03 · 9 mo — Managed 4 IIMB media handles (Instagram, YouTube, LinkedIn & Facebook), covered 25+ events, build 4Mn+ media Impressions
- Job: Student Media Cell, IIM Bangalore — Junior Co-ordinator · 2023-03 – 2023-06 · 3 mo
- Job: PUMA Group — Summer Intern · 2023-04 – 2023-05 · 1 mo — 1. Created an Excel model for multiple B2B and B2C warehouse operations, reducing resource costs by 15%. 2. Built a Power BI dashboard to rank 3PL players, streamlining decision-making processes, saving 200 man-hrs/Yr. 3. Identified process improvement areas, performing cost-benefit analyses to reduce Opex by Rs.1+ Cr/Yr.
- Job: Government of Tamil Nadu — Program Manager · 2017-06 – 2020-05 · 2y 11mo — ATL & BTL Marketing: 1. Executed marketing strategies for PMAY-HFA through traditional & digital channels, boosting engagement. 2. Led a team of 30+ to implement ATL & BTL marketing strategies, increasing outreach & user adoption by 30%. Project Management: 1. Streamlined regulatory approvals & secured funding with stakeholders, enabling 30% quicker project kickoff. 2. Managed Capital projects worth Rs.150+ Cr, optimising timelines to accelerate project completion by 20%. 3. Executed material-saving initiatives across 15+ projects, optimising resources and achieving Rs.20+ Cr savings. Stakeholder Management: 1. Developed reports and presentations for senior management, outlining project m…
- School: Indian Institute of Management Bangalore — Master of Business Administration - MBA, Business Administration and Management, General
- School: Shanmugha Arts, Science, Technology and Research Academy — Bachelor of Technology - BTech, Civil Engineering
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