Amanda B.

Rethinking How GTM Work Gets Done @ ServiceTitan | AI, MarTech & Workflow Design

ServiceTitanex-The Home DepotVex-Various Organizations – Marketing & Research Roles

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I’ve spent most of my career in the space between the idea and the system that makes it real. That has meant MarTech, marketing operations, product thinking, digital delivery, and now AI-enabled GTM workflows.

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I enjoy figuring out how people, processes, and technology fit together, where they create friction, and how to make the work move better. Today, I focus on designing AI-enabled workflows for marketing and GTM teams. I’m interested in the full system: where information comes from, how decisions get made, what should stay human, what can be automated, and how one output becomes useful context for whatever happens next. My background is not traditional engineering. It is applied technology, workflow design, product thinking, and marketing operations. I tend to work best in the messy middle — translating ambiguity into workable systems, connecting business needs to technical execution, and designing processes people will actually use. My perspective comes from years spent inside the work: leading large-scale digital delivery at Accenture, building and improving MarTech operations at The Home Depot, and now designing AI-enabled GTM automation at ServiceTitan. I’m also completing an MBA in Data Analytics, which has added a stronger measurement and decision-making lens to the way I think about workflows, systems, and business impact.