Alisa Rand

B2B GTM Consultant | Tech Case Study Writer | Former Sangoma Director & AT&T Executive Sales | Salesforce CRM Auditor

Location n/a
Career Breakex-TPx Communicationsex-AT&T

Over a 15-year career in B2B technology and telecom, including serving as a Senior Client Solutions Executive at AT&T and Director of Account Management at Sangoma, I built a reputation for scaling global enterprise accounts and optimizing complex sales

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Notably, I spearheaded strategic relationship management and infrastructure optimization for major enterprise brands, including acting as the primary client solutions partner for Fortune 500 clothing brand. After taking an intentional career break to focus on my family, I have returned to the tech space as an independent Today, I operate asynchronously to help fast-growing SaaS, tech, and telecom firms solve two critical growth bottlenecks: Salesforce & CRM Optimization: Conducting deep-dive audits, cleaning up messy pipeline data, and building executive dashboards so leadership has total revenue visibility. B2B Case Study Writing: Interviewing your enterprise clients to extract high-impact ROI metrics, transforming customer success into powerful sales enablement tools that close Available for select fractional projects and contract roles. Let's connect to accelerate your sales velocity.

Career Timeline

GTM Index

  1. CAREER BREAKJOB
    1. Caregiver
      2Y 6M
  2. INDEPENDENT CONSULTING / SELF-EMPLOYEDJOB
    1. B2B GTM Consultant & Sales…
      2M
  3. SANGOMAJOB
    1. Dir of Account Management
      1Y
  4. AT&TJOB
    1. Client Solutions Executive 2
      4Y 5M
    2. Account Mgr
      3Y 11M
    3. Account Executive Business…
      5M
  5. TPX COMMUNICATIONSJOB
    1. Sales Team Lead
      7M
    2. Senior Business Consultant
      1Y 3M
    3. Senior Account Executive
      7M
  6. CYBERCODERSJOB
    1. Executive Recruiter
      1Y 3M
  7. CAMPUS SPECIAL (ACQUIRED BY CHEGG, INC.)JOB
    1. Account Executive
      7M

Time in market 16Y 2MOpen 2Closed 9Stints 11

gtmindex.io/p/alisarand

  1. Job: TPx Communications — Senior Account Executive · 2016-09 – 2017-04
  2. Job: AT&T — Account Executive Business Sales Leadership Development Program · 2011-02 – 2011-07
  3. Job: CyberCoders — Executive Recruiter · 2015-06 – 2016-09
  4. Job: AT&T — Client Solutions Executive 2 · 2018-07 – 2022-12
  5. Job: AT&T — Account Manager · 2011-07 – 2015-06
  6. Job: Career Break — Caregiver · 2024-02 – present
  7. Job: TPx Communications — Sales Team Lead · 2017-12 – 2018-07
  8. Job: Sangoma — Director of Account Management · 2022-12 – 2023-12
  9. Job: TPx Communications — Senior Business Consultant · 2017-04 – 2018-07
  10. Job: Independent Consulting / Self-Employed — B2B GTM Consultant & Sales Operations Specialist · 2026-06 – present
  11. Job: Campus Special (acquired by Chegg, Inc.) — Account Executive · 2010-06 – 2011-01

Skills

SalesforceCase StudiesCloud MigrationSales OperationsGo-to-Market StrategySalesforce.com ConsultingUCaaSSales EnablementCybersecurityBusiness ReviewsDigital TransformationBusiness PlanningBusiness GrowthKey Performance IndicatorsLead QualificationComplex SalesSales Pipeline ManagementConsultative SellingUnified Communications (UCaaS)Business Portfolio ManagementEnterprise Account Management

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