Alexander Rule
Sales and GTM Engineer
Through more than a decade in Digital Marketing I have seen many new platforms rise and fall in popularity. Without fail, the fundamental sales mechanism is the same.
More
I work with Ecommerce and Lead Gen Companies to improve every aspect of their digital This work involves making technical improvements to website performance and removing friction from the user My company, Northrule, can advise you on the best digital strategy based on the data being Most businesses leave money on the table without realising that the right technology exists to pick it up.
GTM Index
- THE BOAT FLOATSJOB
- Founder7M
Founder
The Boat Floats
Building the world's largest inland waterways directory.
- NORTHRULEJOB
- GTM Eng9M
GTM Engineer
Northrule
Designing and operating our automated sales pipeline from lead discovery through to paying client, and doing the same for clients who want outbound systems built for their own businesses. The current work I am doing involves: o Lead enrichment workflows pulling from Apollo, Google Maps, BuiltWith etc o Configuring cold email infrastructure on Instantly with proper domain rotation and warmup o Designing multi-channel outbound sequences (email + LinkedIn + direct mail) without repeating ourselves o Setting up PPC campaigns on Google Ads, Meta Ads, Tiktok Ads o Building custom dashboards, adding features and fixing issues o Writing and maintaining n8n automation workflows that connect t…
- Sales Development Represen…3Y 4M
Sales Development Representative
Northrule
- OPTIMIZONJOB
- BD Mgr6M
Business Development Manager
Optimizon Ltd
- VISIT DIGITALJOB
- Digital Mktg Executive & N…1Y 7M
Digital Marketing Executive & New Business Development Manager
Visit Digital Ltd
In this role I managed client accounts, created technical audits and ran paid search advertising campaigns. o Managing multiple global Paid Search Campaigns with media spend upwards of £10,000 per month. o Conducted technical audits of multiple e-commerce and Saas website. o Responsible for developing client accounts by pitching additional services to decision makers. o Training new team members to conduct audits and create the deliverables which we send to clients
- SEO and Digital Strategy -…2Y 7M
SEO and Digital Strategy - Technical Analyst
Visit Digital Ltd
Helping companies reach audiences through digital channels by gaining a better understanding of the data layer within their business. Proven track record of increasing online sales for companies through SEO, PPC Advertising and Website Development.
- SWANSEA UNIVERSITYSCHOOL
- Business Management, Entre…3Y 11M
Business Management, Entrepreneurship/Entrepreneurial Studies
Swansea University
- SWANSEA UNIVERSITYJOB
- Student Ambassador2Y 10M
Student Ambassador
Swansea University
One of 12 Student Ambassadors out of 450+ students. Public Speaking: Presenting to 50+ potential students and parents about life at Swansea University, then responding in a Q&A format post the talk. Event Management: Helping with running of special activities such as Formula 1 race days and Summer Schools. Brand Ambassador :Being a face for the School of Management at open days and helping running events.
- YO-CART FROZEN YOGHURTJOB
- Social Media Mgr5M
Social Media Manager
Yo-Cart Frozen Yoghurt
Managing the online presence of Yo-Cart across multiple social platforms and planning digital marketing strategy. This role followed on from an internship with the company. The main responsibilities included: Content Calendar Creation SEO for the Company Website Exploring Other Potential New Marketing Channels
- Job: The Boat Floats — Founder · 2026-03 – present · 5 mo — Building the world's largest inland waterways directory.
- Job: Northrule — GTM Engineer · 2026-01 – present · 7 mo — Designing and operating our automated sales pipeline from lead discovery through to paying client, and doing the same for clients who want outbound systems built for their own businesses. The current work I am doing involves: o Lead enrichment workflows pulling from Apollo, Google Maps, BuiltWith etc o Configuring cold email infrastructure on Instantly with proper domain rotation and warmup o Designing multi-channel outbound sequences (email + LinkedIn + direct mail) without repeating ourselves o Setting up PPC campaigns on Google Ads, Meta Ads, Tiktok Ads o Building custom dashboards, adding features and fixing issues o Writing and maintaining n8n automation workflows that connect t…
- Job: Northrule — Sales Development Representative · 2022-09 – 2026-01 · 3y 4mo
- Job: Optimizon Ltd — Business Development Manager · 2022-09 – 2023-03 · 6 mo
- Job: Visit Digital Ltd — Digital Marketing Executive & New Business Development Manager · 2021-02 – 2022-09 · 1y 7mo — In this role I managed client accounts, created technical audits and ran paid search advertising campaigns. o Managing multiple global Paid Search Campaigns with media spend upwards of £10,000 per month. o Conducted technical audits of multiple e-commerce and Saas website. o Responsible for developing client accounts by pitching additional services to decision makers. o Training new team members to conduct audits and create the deliverables which we send to clients
- Job: Visit Digital Ltd — SEO and Digital Strategy - Technical Analyst · 2018-07 – 2021-02 · 2y 7mo — Helping companies reach audiences through digital channels by gaining a better understanding of the data layer within their business. Proven track record of increasing online sales for companies through SEO, PPC Advertising and Website Development.
- Job: Swansea University — Student Ambassador · 2015-09 – 2018-07 · 2y 10mo — One of 12 Student Ambassadors out of 450+ students. Public Speaking: Presenting to 50+ potential students and parents about life at Swansea University, then responding in a Q&A format post the talk. Event Management: Helping with running of special activities such as Formula 1 race days and Summer Schools. Brand Ambassador :Being a face for the School of Management at open days and helping running events.
- Job: Yo-Cart Frozen Yoghurt — Social Media Manager · 2017-01 – 2017-06 · 5 mo — Managing the online presence of Yo-Cart across multiple social platforms and planning digital marketing strategy. This role followed on from an internship with the company. The main responsibilities included: Content Calendar Creation SEO for the Company Website Exploring Other Potential New Marketing Channels
- Job: Go To Market Engineering — Social Media Manager · unknown – present
- Job: Mike Ollefs — Social Media Manager · unknown – present
- Job: No-company. (Self-employed.) — Social Media Manager · unknown – present
- School: Swansea University — Business Management, Entrepreneurship/Entrepreneurial Studies · 2015 – 2018
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Muhammad Haris KhanGo-To-Market Engineer | Founder @ The Horse Radar | Turning Strategy Into Revenue Systems | LSE Graduate
The Horse Radar
ex-Kottouf & Sweet Trading Company
- Thanach ThongthammaratEnable Business value from the Core system to AI
NTT Ltd.
ex-ABeam Consulting (Thailand) Ltd.
- Émile AounPlanting Growth & GTM systems that scale your company and mission 🌱
Sorbetex-Braincap
- Abdulkadir AbdullahiForbes Tech Council Member || Partner & GTM Engineer || Business Development Expert || Webmaster & MarTech Specialist || DevOps, IT, VPS, Cloud & WordPress Infrastructure || Technical Sales & Data Analytics
KADPROZ LTD
ex-Union Bank of Nigeria
