Alberto Pricoli

Hands-on Player-Coach Scaling Enterprise Revenue Teams in Cybersecurity, AI & Cloud | €100M+ Deal Value | Global GTM, EMEA | Advisor, AI Security & SOC Automation | Ex-Snowflake, Google Cloud, Palo Alto Networks

AAI Endpoint Security & SOC Automationex-Ontrex GmbHex-Indpendent Contractor

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I started in technical Cybersecurity Roles and moved into Sales and Leadership Roles afterwards.

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In the late 1990s, I began my career in Germany's cybersecurity industry, working alongside teams including secunet during the era that produced SINA, a government-grade secure architecture still used today for classified data transmission in Germany. I helped establish 3D Secure, the protocol behind "Verified by Visa" and "Mastercard SecureCode" that now protects billions of online transactions every year, working alongside Taher Elgamal, the father of SSL, and Martin Hellman, co-inventor of public-key cryptography. That foundation changed how I sell. I translate complex technology into business values and decisions that C-level executives are willing to bet their organizations on. Over 30 years, I've built and led enterprise GTM organizations across Cybersecurity, Cloud and AI. At Arcot (CA Technologies/Broadcom), Palo Alto Networks, Google Cloud, and Snowflake. I am advising Acalvio Technologies on EMEA go-to-market since 2019, and sitting on the Management Board of ITTC Group since 2022. I've grown from founding sales lead to VP and senior enterprise leadership, always staying close to the deal while building the teams and systems around me. Today, I'm advising early-stage AI security and SOC automation startups while evaluating my next senior sales leadership role. A few numbers that matter: → Consistent quota overperformance: 314%, 256%, 229%, 184%, 172% (147% average across 17 years) → Key deals closed: Volkswagen Group, Siemens AG, Siemens Energy, Amadeus, Puma, Airbus → Team leadership: up to 8 direct reports at peak, developing first-line managers into leaders themselves → €120M+ in cumulative enterprise deal value across a 17-year track record I'm most effective when the environment is complex — regulated industries, multi-stakeholder deals, long cycles — and when the team needs both strategic clarity and someone willing to stay in the room until the deal closes. I operate on MEDDPICC, 5Ps and Value Frameworks. I care deeply about forecast integrity, pipeline quality and developing the people around me into leaders themselves. com | +49 170 3707 501