Adrien van den Branden
GTM Engineer & AI Consultant | ex Yousign | ex-CEO of Canyon (acq. by Yousign) | Investor
Hello there 👋 My name is Adrien and I used to work in Product / Go-to-market / Sustainability at Yousign, a leading player in the eSignature space, helping European SMBs save time getting contracts signed. Previously, I was the co-founder & CEO of a startup called Canyon.
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We were helping legal counsels save time with a contract automation platform. We got acquired by Yousign in January 2022 (check out the announcement here: com/blog/yousign-acquires-canyon). Since the acquisition, I've been actively investing in early stage startups as a business angel. Drop me a line if you want to tell me about your project.
GTM Index
- ARCHITECT OPSJOB
- GTM Eng7M
GTM Engineer
Architect Ops
Build end-to-end GTM systems for tech companies
- EFOUNDERSJOB
- Investor4Y 11M
Investor
eFounders
Invested as limited partner in Hexa Fund and as business angels in 8 promising startups (Crew, Easop, Vespucci Analytics, RoundTable, Cycle, Lazy, Primmo AI & Switchgrid)
- WELLJOB
- GTM Eng4M
GTM Engineer | GTM Lead (freelance)
Well
Lead GTM at VC-backed FinTech Well -grew Well from 0€ to XX€ ARR -grew Well from 0 to XX users -lead Product Hunt campaign (2nd product of the day)
- ROSAJOB
- GTM Lead5M
GTM Lead
Rosa
GTM lead at online healthcare platform Rosa -lead user research & product discovery for 2 innovative business opportunities (market analysis, user interviews, competition analysis, health regulations, business plan)
- YOUSIGNJOB
- GTM Project Mgr5M
GTM Project Manager
Yousign
Work together with Comex members (CEO & CMO) on strategic go-to-market initiatives (market analysis, GTM motions, positioning, define & implement new product lines)
- Sustainability Lead1Y 5M
Sustainability Lead
Yousign
- Lead a taskforce of volunteers in charge of auditing Yousign’s Corporate Social Responsibilities (CSR) practices - Helped design the CSR strategy for Yousign - Applied for and obtained B Corp certification for Yousign (https://www.bcorporation.net/en-us/find-a-b-corp/company/yousign/)
- Product Counsel3M
Product Counsel
Yousign
Assisted product teams in building products compliant with applicable legislation (eIDAS, GDPR, etc.)
- Product Mgr & GTM Lead1Y 8M
Product Manager & GTM Lead
Yousign
With a new squad built around 4 ex-Canyon employees, we shipped and put to market Yousign Forms (https://yousign.com/forms), the biggest product launch in 2022 for Yousign, under 6 months
- CANYONJOB
- Co-Founder & CEO2Y
Co-Founder & CEO
Canyon
-Co-founded Canyon (https://www.hexa.com/companies/canyon), a startup helping legal professionals automate the creation of contracts and documents, with startup studio eFounders (now Hexa) -As CEO, raised €620k in funding from VCs and angel investors, led a team of 5 people and sold the company to Yousign (https://www.frenchweb.fr/build-up-yousign-accelere-son-developpement-produit-avec-lacquisition-de-canyon/431625 after 2 years
- LAW FOR TECHJOB
- Tech Lawyer1Y
Tech Lawyer
Law For Tech
- Advised entreprise clients and startups on a range of legal issues including technology, data protection, intellectual property and financial law - Sold 500 hardcover copies of an essay about the impact of AI on the functioning of the courts, titled “Les robots à l’assaut de la justice" (https://www.larcier-intersentia.com/fr/robots-assaut-justice-9782802763222.html), l’intelligence artificielle au service des justiciables”
- LAW IS CODEJOB
- Co-Founder & Coach1Y 3M
Co-Founder & Coach
Law Is Code
Providing executive digital readiness workshops to lawyers and legal counsels (regular sessions and on-demand in-house sessions). Focus on the role of LegalTech in general and on the topic of Smart Contracts/Blockchain in particular, with an emphasis on hands-on experiments with these new technologies and their impact on the legal profession.
- L'INCUBATEUR D'AVOCATS.BEJOB
- Co-Founder & Committee Mem…2Y 6M
Co-Founder & Committee Member
L'Incubateur d'Avocats.be
Helping lawyers surfing the digital wave. Incubateur.legal is an initiative powered by Avocats.be (the French and German-speaking Bars Association of Belgium) whose three missions are: -Informing lawyers about innovation & technology in the legal sector; -Promoting innovative projects within the local bar associations; -Spreading the word about innovation happening within the bar associations. More information available on http://www.incubateur.legal/
- CMS BELGIUMJOB
- Associate Commercial & TMT2Y 3M
Associate Commercial & TMT
CMS Belgium
Associate in the Commercial and TMT (Technology, Media & Telecommunications) practice of the Brussels office of CMS Belgium.
- LE WAGONSCHOOL
- Computer Programming11M
Computer Programming
Le Wagon
- UNIVERSITY OF CAMBRIDGESCHOOL
- LL.M in Commercial Law1Y 11M
LL.M in Commercial Law
University of Cambridge
- UNIVERSITÉ CATHOLIQUE DE LOUVAINSCHOOL
- Master's degree, Law1Y 11M
Master's degree, Law
Université catholique de Louvain
- Bachelor's degree, Law3Y 11M
Bachelor's degree, Law
Université catholique de Louvain
- KATHOLIEKE UNIVERSITEIT LEUVENSCHOOL
- First year of the Master's…1Y 11M
First year of the Master's degree, Law
Katholieke Universiteit Leuven
- Job: Architect Ops — GTM Engineer · 2026-03 – present · 5 mo — Build end-to-end GTM systems for tech companies
- Job: eFounders — Investor · 2021-11 – present · 4y 9mo — Invested as limited partner in Hexa Fund and as business angels in 8 promising startups (Crew, Easop, Vespucci Analytics, RoundTable, Cycle, Lazy, Primmo AI & Switchgrid)
- Job: Well — GTM Engineer | GTM Lead (freelance) · 2025-08 – 2025-12 · 4 mo — Lead GTM at VC-backed FinTech Well -grew Well from 0€ to XX€ ARR -grew Well from 0 to XX users -lead Product Hunt campaign (2nd product of the day)
- Job: Rosa — GTM Lead · 2025-03 – 2025-08 · 5 mo — GTM lead at online healthcare platform Rosa -lead user research & product discovery for 2 innovative business opportunities (market analysis, user interviews, competition analysis, health regulations, business plan)
- Job: Yousign — GTM Project Manager · 2024-01 – 2024-06 · 5 mo — Work together with Comex members (CEO & CMO) on strategic go-to-market initiatives (market analysis, GTM motions, positioning, define & implement new product lines)
- Job: Yousign — Sustainability Lead · 2023-01 – 2024-06 · 1y 5mo — - Lead a taskforce of volunteers in charge of auditing Yousign’s Corporate Social Responsibilities (CSR) practices - Helped design the CSR strategy for Yousign - Applied for and obtained B Corp certification for Yousign (https://www.bcorporation.net/en-us/find-a-b-corp/company/yousign/)
- Job: Yousign — Product Counsel · 2023-10 – 2024-01 · 3 mo — Assisted product teams in building products compliant with applicable legislation (eIDAS, GDPR, etc.)
- Job: Yousign — Product Manager & GTM Lead · 2022-01 – 2023-09 · 1y 8mo — With a new squad built around 4 ex-Canyon employees, we shipped and put to market Yousign Forms (https://yousign.com/forms), the biggest product launch in 2022 for Yousign, under 6 months
- Job: Canyon — Co-Founder & CEO · 2020-01 – 2022-01 · 2y — -Co-founded Canyon (https://www.hexa.com/companies/canyon), a startup helping legal professionals automate the creation of contracts and documents, with startup studio eFounders (now Hexa) -As CEO, raised €620k in funding from VCs and angel investors, led a team of 5 people and sold the company to Yousign (https://www.frenchweb.fr/build-up-yousign-accelere-son-developpement-produit-avec-lacquisition-de-canyon/431625 after 2 years
- Job: Law For Tech — Tech Lawyer · 2019-03 – 2020-03 · 1y — - Advised entreprise clients and startups on a range of legal issues including technology, data protection, intellectual property and financial law - Sold 500 hardcover copies of an essay about the impact of AI on the functioning of the courts, titled “Les robots à l’assaut de la justice" (https://www.larcier-intersentia.com/fr/robots-assaut-justice-9782802763222.html), l’intelligence artificielle au service des justiciables”
- Job: Law Is Code — Co-Founder & Coach · 2018-09 – 2019-12 · 1y 3mo — Providing executive digital readiness workshops to lawyers and legal counsels (regular sessions and on-demand in-house sessions). Focus on the role of LegalTech in general and on the topic of Smart Contracts/Blockchain in particular, with an emphasis on hands-on experiments with these new technologies and their impact on the legal profession.
- Job: L'Incubateur d'Avocats.be — Co-Founder & Committee Member · 2017-06 – 2019-12 · 2y 6mo — Helping lawyers surfing the digital wave. Incubateur.legal is an initiative powered by Avocats.be (the French and German-speaking Bars Association of Belgium) whose three missions are: -Informing lawyers about innovation & technology in the legal sector; -Promoting innovative projects within the local bar associations; -Spreading the word about innovation happening within the bar associations. More information available on http://www.incubateur.legal/
- Job: CMS Belgium — Associate Commercial & TMT · 2016-11 – 2019-02 · 2y 3mo — Associate in the Commercial and TMT (Technology, Media & Telecommunications) practice of the Brussels office of CMS Belgium.
- Job: No-company. (Self-employed.) — Co-Founder & CEO · unknown – present
- Job: Go To Market Engineering — Co-Founder & CEO · unknown – present
- Job: Mike Ollefs — Co-Founder & CEO · unknown – present
- Job: Go To Market Engineering — Tech Lawyer · unknown – present
- Job: Mike Ollefs — Tech Lawyer · unknown – present
- Job: No-company. (Self-employed.) — Tech Lawyer · unknown – present
- School: University of Cambridge — LL.M in Commercial Law · 2013 – 2014
- School: Le Wagon — Computer Programming · 2015 – 2015
- School: Université catholique de Louvain — Master's degree, Law · 2011 – 2012
- School: Katholieke Universiteit Leuven — First year of the Master's degree, Law · 2010 – 2011
- School: Université catholique de Louvain — Bachelor's degree, Law · 2007 – 2010
- School: Saint-Michel
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