Adam Giuriceo

Marketing Operations & GTM Automation | Marketo, Salesforce, Workato, LeanData & 6sense | Lifecycle, Lead Management & Campaign Operations

Acronisex-Peace Corpsex-TrackMaven

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I build scalable marketing operations systems that help global B2B teams launch programs faster, manage leads more effectively, and improve alignment between Marketing and Sales.

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I have 8 years of experience across marketing automation, campaign operations, lifecycle management, lead scoring and routing, data governance, and reporting. My core platforms include Marketo and Salesforce, with additional experience across Workato, LeanData, 6sense, ZoomInfo, and integrated martech environments. At Acronis, I own global marketing automation operations supporting North America, EMEA, and APJ. I have reduced campaign request-to-launch timelines by 50% through standardized intake, templates, modular tokens, QA processes, and reusable workflows. I have also improved lifecycle and nurture processes that contributed to an 8% increase in MQL-to-SAL conversion. Previously at CloudBees, I developed a 6sense-based lead scoring framework, optimized LeanData routing logic, and launched 15 nurture programs across multiple product lines. My focus is building reliable, scalable systems across campaign operations, lifecycle automation, lead management, martech integrations, reporting, and marketing-to-sales handoffs.