Mohammed Tabish Ahmad

GTM Program Automation Sr. Specialist | Marketo, Salesforce & Campaign Governance | Lifecycle, Nurture & Revenue Operations

AcronisPex-PNP Intech learning and research centerex-CEDCOSS Technologies Private Limited

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Marketing Operations professional with 7+ years of end-to-end campaign execution experience across Marketo and Salesforce.

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I sit at the intersection of strategy, process, and technology — turning complex GTM programs into repeatable, measurable systems that generate pipeline and accelerate At Acronis, I own the full campaign lifecycle — from intake and build to approval governance, launch, and retrospective analysis. I enforce campaign approval workflows in Salesforce, including hierarchy compliance, naming conventions, and required field completion critical for ROI attribution and Sales alignment. On the Marketo side, I architect and execute a broad program mix: recurring webinars (weekly, monthly, and quarterly), email campaigns, landing pages, newsletters, in-person events, and multi-stage nurture/drip programs across NAM, APAC, and I also own lead scoring and routing frameworks within Marketo — ensuring leads are accurately qualified, properly segmented, and handed off to Sales with the context needed for effective follow-up. My work spans SMB, MSP, Partner, and Enterprise segments, supporting the full customer lifecycle from awareness to Core strengths:• Marketo program architecture• SFDC campaign governance & approvals• Lead lifecycle & nurture optimization• Stakeholder management & enablement• Global campaign operations• Reporting, dashboards & retrospectives• Process standardisation and workflow excellence