Zaid Ahmad

GTM @ Qapita | Cap table & 409A

Qapitaex-MarianaAIex-DOCRON

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My GTM approach is simple: create processes that scale, measure what matters, and move fast on intent signals. Whether it's automating outreach, tracking lifecycle performance, or building attribution models that actually reflect reality.

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I focus on systems that drive outcomes, not vanity metrics. 𝗖𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀 𝗮𝗿𝗲𝗮𝘀: - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: automation, lead scoring, attribution, lifecycle reporting - 𝗘𝘃𝗲𝗻𝘁-𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵: structured lead capture, pre/post-event workflows, meeting booking - 𝗜𝗻𝘁𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱: personalized, trigger-driven outreach across channels using tools like Clay, RB2B and Instantly - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: mapping messaging to ICPs buying journey stages for higher engagement - 𝗖𝗥𝗠 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: segmentation, enrichment, data hygiene, and routing - 𝗦𝗮𝗹𝗲𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: SDR/BDR workflows, handoff processes, and team enablement 𝗧𝗼𝗼𝗹𝘀: Freshworks, HubSpot, Clay, Airtable, n8n, Instantly, RB2B, ai Always up for coffee chats! ☕️ Let’s talk GTM, growth systems, or just swap notes on what’s working. 👋 Hit connect and shoot me a message!