Zachary King
Cofounder & CEO at Works | AI implementation for Australian companies — embedded operators, 90-day sprints | Founder, Fractional Exec Community
I'm co-founder and CEO of Works au).
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We do AI enablement for operational businesses: $5-50M revenue, 20-200 staff, multiple teams on disconnected systems, and a leadership team that knows AI matters but not where to Most businesses are AI-tourists. Licenses everywhere, a few prompts flying around, nothing wired into how the company actually runs. What separates them from an AI-native business is the layer underneath the tools: the architecture, the context, the company brain, and the skills your team That's what Works installs. We audit how your business actually operates, wire AI into the work you already do, and codify what your people learn into skills that stay when the tools change. Tools get swapped. Skills Before this: 20+ years in B2B sales. Ran Asia for a unicorn adtech company, launched markets across Australia, the US, Southeast Asia, Hong Kong, India, and South Korea. Then 5 years running a fractional GTM practice building AI-powered sales infrastructure for startups, until building the AI part became the whole I also founded The Fractional Exec Community au), a global community for operators running fractional AI that Works: au
GTM Index
- WORKS HQJOB
- CoFounder and CEO4M
CoFounder and CEO
Works HQ
Cofounder & CEO of Works. AI implementation consultancy for Australian companies. Most companies know AI is going to reshape their business but have no idea how to get started. They've bought tools, sent the team to a webinar, written a memo, and nothing's running. We fix that. We embed forward-deployed engineers inside your business for a 90-day sprint, install the Works Brain (shared knowledge layer feeding every agent), train your team, and ship 6-10 production workflows that actually run your day-to-day. The unit is shipped infrastructure, not effort. If the workflow doesn't run in your stack, the ticket isn't done. Backed by Torus Group. Working with AI and machine learning since 2…
- THE FRACTIONAL EXEC COMMUNITYJOB
- Head of AI Research2Y 7M
Head of AI Research
The Fractional Exec Community
Leading applied research on how AI is transforming the future of work — specifically how operators, executives, and teams can leverage AI to scale impact, automate repetitive work, and unlock new forms of productivity. Current focus areas: – AI augmentation for go-to-market and strategy roles – Workflow automation using LLMs and no-code tools – AI literacy and capability-building for modern operators We’re building the operating system for the next generation of work. Yes, Mr. Zuckerberg, I am available to chat 😎
- Founder3Y 6M
Founder
The Fractional Exec Community
I started the Fractional Exec Community to help senior executives navigate the exciting new world of fractional engagement. Guiding experienced leaders as they redefine their careers and impact through flexible, high-value roles. Building a community where fractional execs learn from each other, share insights, and grow together.
- AVAANAJOB
- Head of Corporate Growth (…5M
Head of Corporate Growth (GTM & Revenue)
Avaana
Driving enterprise go-to-market strategy and revenue growth for Australia's integrated workforce health platform. Connecting employers with preventative wellbeing, early intervention, and injury management through a governed network of 5,000+ allied health providers.
- SELL ANYTHINGJOB
- Head of GTM Eng1Y 3M
Head of GTM Engineering
Sell Anything
Building scalable revenue engines for B2B startups. Design and implement automated GTM systems that turn founder-led sales into repeatable, data-driven growth machines. Architect sales processes, automation workflows, and AI-powered lead generation systems Embed fractionally with leadership teams to transform chaotic pipelines into predictable revenue Deliver 90-day GTM sprints: from strategy to execution to optimization Specializing in early-stage B2B companies ready to scale beyond founder-led sales.
- WWW.ZACHARYKING.COM.AUJOB
- Fractional GTM Leader3Y 8M
Fractional GTM Leader
www.zacharyking.com.au
I embed as your GTM leader and build AI-powered sales infrastructure — strategy, playbooks, and intelligent systems that keep working after I leave. I work with B2B SaaS startups (pre-seed to Series A/B) stuck in founder-led sales. In 90 days, I build: → GTM strategy — ICP, positioning, segmentation, channels → Sales playbook — process, messaging, objection handling, competitive positioning → AI infrastructure — intelligent agents trained on your playbook, automated prospect research, pipeline generation The strategy becomes a playbook. The playbook becomes infrastructure. The infrastructure stays. zacharyking.com.au
- MOBIUSJOB
- Co-Founder5Y 5M
Co-Founder
Mobius
Built specifically for clinicians who treat musculoskeletal injuries with guided injection therapy, Mobius Guided Injection Patient Tracker is a cloud based, fully automated platform that tracks patient pain levels post procedure to deliver critical clinical data in real time. Through the Mobius Platform, clinicians are able to systematically identify patients who may need further treatment, enabling them to provide more effective treatments and better care. The current system of relying on patients to record their own recovery, then decide whether to re-engage via the GP - Specialist referral route is synchronous, slow and antiquated. Mobius brings that feedback loop into the 21st centur…
- PLINYJOB
- Fractional Customer Succes…1Y 1M
Fractional Customer Success Director
Pliny
Pliny enables eye care clinicians to move to cloud-based image storage, streamlining workflows, reducing administrative time, and allowing practitioners to focus on patient care. Our platform integrates all diagnostic devices into a single interface accessible anywhere. • Leading go-to-market strategy across optometry and ophthalmology segments • Building customer success infrastructure for Australian practices with international market expansion • Developing implementation processes for both independent and enterprise deployments • Creating the foundation for AI-powered clinical insights to enhance diagnostic capabilities
- SNAPFORMSJOB
- Head of Sales3M
Head of Sales
Snapforms
SnapForms is Australia's leading forms and data capture platform, trusted by 20,000+ customers including major government departments, healthcare providers, and financial institutions. The platform enables organizations to build secure online forms, automate workflows, and maintain complete data sovereignty with Australian-hosted infrastructure - a critical requirement for regulated industries.
- FRACTIONAL LEADERSHIP ALLIANCEJOB
- Founding Board Member11M
Founding Board Member
Fractional Leadership Alliance
Membership Lead/Founding Member
- SPRINGBOARDS.AIJOB
- Fractional Sales and GTM L…6M
Fractional Sales and GTM Lead
Springboards.ai
Springboards is a suite of Gen AI tools built for agencies. Designed to involve + accelerate human creativity not over-ride. Backed by Blackbird.
- AUSTRALIAN GRADUATE SCHOOL OF MANAGEMENTSCHOOL
- MBA(Exec), Business Admini…3Y 11M
MBA(Exec), Business Administration
Australian Graduate School of Management
- THE UNIVERSITY OF QUEENSLANDSCHOOL
- Masters of Technology Mana…1Y 11M
Masters of Technology Management, Technology Management
The University of Queensland
- Job: Works HQ — CoFounder and CEO · 2026-04 – present · 4 mo — Cofounder & CEO of Works. AI implementation consultancy for Australian companies. Most companies know AI is going to reshape their business but have no idea how to get started. They've bought tools, sent the team to a webinar, written a memo, and nothing's running. We fix that. We embed forward-deployed engineers inside your business for a 90-day sprint, install the Works Brain (shared knowledge layer feeding every agent), train your team, and ship 6-10 production workflows that actually run your day-to-day. The unit is shipped infrastructure, not effort. If the workflow doesn't run in your stack, the ticket isn't done. Backed by Torus Group. Working with AI and machine learning since 2…
- Job: The Fractional Exec Community — Head of AI Research · 2024-01 – present · 2y 7mo — Leading applied research on how AI is transforming the future of work — specifically how operators, executives, and teams can leverage AI to scale impact, automate repetitive work, and unlock new forms of productivity. Current focus areas: – AI augmentation for go-to-market and strategy roles – Workflow automation using LLMs and no-code tools – AI literacy and capability-building for modern operators We’re building the operating system for the next generation of work. Yes, Mr. Zuckerberg, I am available to chat 😎
- Job: The Fractional Exec Community — Founder · 2023-02 – present · 3y 6mo — I started the Fractional Exec Community to help senior executives navigate the exciting new world of fractional engagement. Guiding experienced leaders as they redefine their careers and impact through flexible, high-value roles. Building a community where fractional execs learn from each other, share insights, and grow together.
- Job: Avaana — Head of Corporate Growth (GTM & Revenue) · 2026-01 – 2026-06 · 5 mo — Driving enterprise go-to-market strategy and revenue growth for Australia's integrated workforce health platform. Connecting employers with preventative wellbeing, early intervention, and injury management through a governed network of 5,000+ allied health providers.
- Job: Sell Anything — Head of GTM Engineering (Head of GTM Engineering) · 2025-03 – 2026-06 · 1y 3mo — Building scalable revenue engines for B2B startups. Design and implement automated GTM systems that turn founder-led sales into repeatable, data-driven growth machines. Architect sales processes, automation workflows, and AI-powered lead generation systems Embed fractionally with leadership teams to transform chaotic pipelines into predictable revenue Deliver 90-day GTM sprints: from strategy to execution to optimization Specializing in early-stage B2B companies ready to scale beyond founder-led sales.
- Job: www.zacharyking.com.au — Fractional GTM Leader · 2022-08 – 2026-04 · 3y 8mo — I embed as your GTM leader and build AI-powered sales infrastructure — strategy, playbooks, and intelligent systems that keep working after I leave. I work with B2B SaaS startups (pre-seed to Series A/B) stuck in founder-led sales. In 90 days, I build: → GTM strategy — ICP, positioning, segmentation, channels → Sales playbook — process, messaging, objection handling, competitive positioning → AI infrastructure — intelligent agents trained on your playbook, automated prospect research, pipeline generation The strategy becomes a playbook. The playbook becomes infrastructure. The infrastructure stays. zacharyking.com.au
- Job: Mobius — Co-Founder · 2020-09 – 2026-02 · 5y 5mo — Built specifically for clinicians who treat musculoskeletal injuries with guided injection therapy, Mobius Guided Injection Patient Tracker is a cloud based, fully automated platform that tracks patient pain levels post procedure to deliver critical clinical data in real time. Through the Mobius Platform, clinicians are able to systematically identify patients who may need further treatment, enabling them to provide more effective treatments and better care. The current system of relying on patients to record their own recovery, then decide whether to re-engage via the GP - Specialist referral route is synchronous, slow and antiquated. Mobius brings that feedback loop into the 21st centur…
- Job: Pliny — Fractional Customer Success Director · 2024-12 – 2026-01 · 1y 1mo — Pliny enables eye care clinicians to move to cloud-based image storage, streamlining workflows, reducing administrative time, and allowing practitioners to focus on patient care. Our platform integrates all diagnostic devices into a single interface accessible anywhere. • Leading go-to-market strategy across optometry and ophthalmology segments • Building customer success infrastructure for Australian practices with international market expansion • Developing implementation processes for both independent and enterprise deployments • Creating the foundation for AI-powered clinical insights to enhance diagnostic capabilities
- Job: Snapforms — Head of Sales · 2025-09 – 2025-12 · 3 mo — SnapForms is Australia's leading forms and data capture platform, trusted by 20,000+ customers including major government departments, healthcare providers, and financial institutions. The platform enables organizations to build secure online forms, automate workflows, and maintain complete data sovereignty with Australian-hosted infrastructure - a critical requirement for regulated industries.
- Job: Fractional Leadership Alliance — Founding Board Member · 2024-03 – 2025-02 · 11 mo — Membership Lead/Founding Member
- Job: Springboards.ai — Fractional Sales and GTM Lead · 2024-05 – 2024-11 · 6 mo — Springboards is a suite of Gen AI tools built for agencies. Designed to involve + accelerate human creativity not over-ride. Backed by Blackbird.
- Job: Mike Ollefs — Fractional GTM Leader · unknown – present
- Job: No-company. (Self-employed.) — Fractional GTM Leader · unknown – present
- Job: Go To Market Engineering — Fractional GTM Leader · unknown – present
- School: Australian Graduate School of Management — MBA(Exec), Business Administration · 2006 – 2009
- School: The University of Queensland — Masters of Technology Management, Technology Management · 2003 – 2004
- School: The University of Queensland — BSc
Skills
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