Yumiko Hayashi
Director of Product Marketing
Growth often depends on your ability to utilize your data and operations information to understand your customer, as well as deliver strategic product marketing. Having a leader with expertise in product, strategy development, and innovation is key to success.
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My passion lies in the creation and launch of new products. Bringing expertise leading cross-functional teams to develop and launch new products, technology skills with marketing orientation, and analytical abilities to create/evolve product strategy. I have experience in developing brand strategy, evaluating product performance, and implementing marketing initiatives to maximize revenue, as well as working at the global level to capitalize international markets and nurture markets at different levels of maturity.
GTM Index
- MEDIAVALETJOB
- Dir of PMM1Y 9M
Director of Product Marketing
MediaValet
- UPSHOPJOB
- Dir of PMM2Y 5M
Director of Product Marketing
Upshop
- IRLABSJOB
- Dir of Mktg7M
Director of Marketing
irlabs
- FRESHPOINTJOB
- Dir of Mktg8Y 9M
Director of Marketing
FreshPoint Inc
- Sales & Mktg Coordinator4Y 2M
Sales & Marketing Coordinator
FreshPoint Inc
In an earlier stint with FreshPoint, I supported the company’s growth through customer acquisition activities, representing the company at trade shows, sales meetings and community presentations, and preparing performance reports. My role involved providing effective support to a team of 20+ sales and marketing associates to help the company consistently meet its goals.
- ARC'TERYX EQUIPMENTJOB
- CRM Coordinator2Y
CRM Coordinator
Arc'teryx Equipment
- JAPAN EXCHANGE AND TEACHING PROGRAM(ME) (JET)JOB
- Assistant Language Teacher2Y
Assistant Language Teacher
Japan Exchange and Teaching Program(me) (JET)
- Job: FreshPoint Inc — Director of Marketing · 2013-02 – 2021-11 · 8y 9mo
- Job: Japan Exchange and Teaching Program(me) (JET) — Assistant Language Teacher · 2005-08 – 2007-08 · 2y
- Job: Arc'teryx Equipment — CRM Coordinator · 2011-02 – 2013-02 · 2y
- Job: Upshop — Director of Product Marketing · 2022-06 – 2024-11 · 2y 5mo
- Job: irlabs — Director of Marketing · 2021-11 – 2022-06 · 7 mo
- Job: FreshPoint Inc — Sales & Marketing Coordinator · 2007-09 – 2011-11 · 4y 2mo — In an earlier stint with FreshPoint, I supported the company’s growth through customer acquisition activities, representing the company at trade shows, sales meetings and community presentations, and preparing performance reports. My role involved providing effective support to a team of 20+ sales and marketing associates to help the company consistently meet its goals.
- Job: MediaValet — Director of Product Marketing · 2025-01 – present · 1y 7mo
- School: Product Marketing Alliance
- School: British Columbia Institute of Technology — Diploma of Education, New Media Design and Web Development
- School: The University of British Columbia — B.Mus, Piano Performance
- School: The University of British Columbia — Bachelor's degree
Skills
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