Yulia Latokhina
Strategic & Consultative Professional | Full-Cycle Closing with Behavioral Edge | Guiding High-Value Commitments Through Psychology, Insight, and Human Connection | AI Creation and Process Enhancement
I design the moments that change direction. I don’t sell motivation or more information - I change how people see what’s in front of them, so the right next step becomes inevitable.
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That shift is not gentle: it lands, it reorganises, and it moves things forward in a way no new tactic alone ever does. My path isn’t a checklist, it is a single working lens. From law I learnt how knowledge, decisions and determination bend any circumstance. Sales trained me to read the language under objections and to never give up after hearing a “no”. Marketing taught me how perception is constructed - how framing, timing and narrative reorganise reality. And my psychological and transformational work took me deep into the internal structures that hold one’s worldview in place - the loyalties, fears, self-concepts and unconscious limitations that quietly govern every “rational” choice. Together, these give me practical sight: where attention is leaking, which belief is blocking action, and what one precise intervention will change the outcome. What connects all of it is perception. I notice what others overlook: patterns, contradictions, and leverage points that don’t sit on the surface. When those are identified properly, resistance softens, trust stabilises, and decisions stop feeling forced. People don’t feel pushed; they feel seen, and that’s where real commitment comes from. I show up where judgement is required and ambiguity must be settled - remotely when needed, bilingually when useful. I work in the space where commercial reality meets human complexity. Having rebuilt my career across countries and navigated multiple industries, I’m comfortable stepping into unfamiliar contexts.
GTM Index
- LEARNDIRECT LIMITEDJOB
- Course Booking Executive1M
Course Booking Executive
learndirect Limited
- TETRIKA-SCHOOLJOB
- Sales Executive (EdTech)3M
Sales Executive (EdTech)
Tetrika-school
• Guide prospective clients to the right course through live video diagnostic lessons that assess their skill level, learning goals and best-fit programme track. • Translate assessed potential into a clear, personalised learning pathway, resolving concerns with a needs-first, consultative approach. • Convert interest into confident enrolments and support clients through the payment process (including selecting the most suitable payment plans). • Maintain accurate client and pipeline records across a remote consultation schedule.
- ASTUTE.COM - DISCOVER. NURTURE. ACQUIRE.JOB
- BD Specialist2M
Business Development Specialist
Astute.com - Discover. Nurture. Acquire.
• Independently identify and verify decision-makers through LinkedIn, direct phone qualification, and open-source research prior to engagement. • Conduct live commercial conversations with business stakeholders, navigating gatekeepers, objections, and delayed decision cycles. • Strengthen account intelligence and data reliability through disciplined contact updates and contextual note-taking to support ongoing engagement. • Perform against daily KPIs while managing ~150 outbound calls within a structured B2B environment, building measurable consistency under pressure.
- PUZZLE ENGLISH INTERNATIONALJOB
- Sales Executive (EdTech)9M
Sales Executive (EdTech)
Puzzle English International
• Architected 60-minute diagnostic consultations that surfaced root motivations and translated client hesitation into enrolment clarity, achieving 39% conversion rate. • Attained 110-115% quota, driving overperformance through strategic objection handling and automated follow-up sequences. • Eliminated post-purchase friction with white-glove onboarding, personally managing payment and enrolment to ensure a seamless start and client confidence. • Integrated AI tools for objection trend analysis and developed diagnostic questioning frameworks leveraging CRM data, lifting collective efficiency 5-10% and informing strategic refinements.
- 1ST WASTE MANAGEMENTJOB
- Customer Relations Special…3M
Customer Relations Specialist
1st Waste Management
• Managed 200+ daily B2B client interactions, preventing escalation by proactively communicating service disruptions, coordinating depot resolutions, and maintaining client confidence during operational challenges. • Identified contract adjustment opportunities and client expansion signals through detailed account knowledge, flagging accounts ready for service upgrades or renewals. • Collaborated with operations to address recurring client concerns and implement service improvements that reduced friction and elevated client satisfaction.
- VLADLENA VALITOVAJOB
- Consultative Sales Special…4M
Consultative Sales Specialist
Vladlena Valitova
• Converted 30% of warm webinar leads into £2.5k-£3k enrolments by deconstructing purchase hesitations via WhatsApp and phone, and reframing course ROI against real earning potential. • Partnered with marketing to refine lead messaging based on live objection trends, improving conversion efficiency and lead quality. • Structured flexible payment solutions (instalment plans, deferred starts) that removed financial barriers and converted price-sensitive leads into committed enrolments. • Supported onboarding to ensure participant engagement, programme completion, and client satisfaction.
- ANNA LEMONTYJOB
- Premium Coaching Programme…3M
Premium Coaching Programme Curator
Anna Lemonty
• Managed end-to-end delivery of a 4-month premium cohort program for high-value clients, owning scheduling, onboarding and session logistics. • Facilitated mastermind sessions and group coaching segments that deepened learning, accountability and peer support. • Curated and scheduled curriculum content within the program Telegram channel, ensuring 100% on-time lesson publication. • Served as primary liaison between the lead expert and participants, triaging queries and resolving operational issues promptly. • Implemented structured feedback loops (post-session surveys and 1:1 check-ins), synthesising insights to refine lesson sequencing. • Documented operational processes in Trello and Not…
- CONDUENT UK & IRELANDJOB
- Social Media Specialist1Y 5M
Social Media Specialist
Conduent UK & Ireland
• Developed consultative communication skills across bilingual channels, achieving 98% quality score through active listening, objection anticipation, and persuasive clarity. • Influenced purchasing decisions through social media engagement by translating product features into benefits, addressing concerns in public forums, and building trust that converted enquiries into sales. • Preserved brand reputation and customer lifetime value by diplomatically resolving escalations, reframing complaints into solutions, and transforming dissatisfied customers into advocates. • Identified messaging gaps through interaction analysis and proposed content refinements that improved response effectiveness…
- Job: learndirect Limited — Course Booking Executive · 2026-07 – present
- Job: Tetrika-school — Sales Executive (EdTech) · 2026-04 – 2026-07 — • Guide prospective clients to the right course through live video diagnostic lessons that assess their skill level, learning goals and best-fit programme track. • Translate assessed potential into a clear, personalised learning pathway, resolving concerns with a needs-first, consultative approach. • Convert interest into confident enrolments and support clients through the payment process (including selecting the most suitable payment plans). • Maintain accurate client and pipeline records across a remote consultation schedule.
- Job: Astute.com - Discover. Nurture. Acquire. — Business Development Specialist · 2026-02 – 2026-04 — • Independently identify and verify decision-makers through LinkedIn, direct phone qualification, and open-source research prior to engagement. • Conduct live commercial conversations with business stakeholders, navigating gatekeepers, objections, and delayed decision cycles. • Strengthen account intelligence and data reliability through disciplined contact updates and contextual note-taking to support ongoing engagement. • Perform against daily KPIs while managing ~150 outbound calls within a structured B2B environment, building measurable consistency under pressure.
- Job: Puzzle English International — Sales Executive (EdTech) · 2025-05 – 2026-02 — • Architected 60-minute diagnostic consultations that surfaced root motivations and translated client hesitation into enrolment clarity, achieving 39% conversion rate. • Attained 110-115% quota, driving overperformance through strategic objection handling and automated follow-up sequences. • Eliminated post-purchase friction with white-glove onboarding, personally managing payment and enrolment to ensure a seamless start and client confidence. • Integrated AI tools for objection trend analysis and developed diagnostic questioning frameworks leveraging CRM data, lifting collective efficiency 5-10% and informing strategic refinements.
- Job: 1st Waste Management — Customer Relations Specialist · 2024-08 – 2024-11 — • Managed 200+ daily B2B client interactions, preventing escalation by proactively communicating service disruptions, coordinating depot resolutions, and maintaining client confidence during operational challenges. • Identified contract adjustment opportunities and client expansion signals through detailed account knowledge, flagging accounts ready for service upgrades or renewals. • Collaborated with operations to address recurring client concerns and implement service improvements that reduced friction and elevated client satisfaction.
- Job: Vladlena Valitova — Consultative Sales Specialist · 2023-12 – 2024-04 — • Converted 30% of warm webinar leads into £2.5k-£3k enrolments by deconstructing purchase hesitations via WhatsApp and phone, and reframing course ROI against real earning potential. • Partnered with marketing to refine lead messaging based on live objection trends, improving conversion efficiency and lead quality. • Structured flexible payment solutions (instalment plans, deferred starts) that removed financial barriers and converted price-sensitive leads into committed enrolments. • Supported onboarding to ensure participant engagement, programme completion, and client satisfaction.
- Job: Anna Lemonty — Premium Coaching Programme Curator · 2023-09 – 2023-12 — • Managed end-to-end delivery of a 4-month premium cohort program for high-value clients, owning scheduling, onboarding and session logistics. • Facilitated mastermind sessions and group coaching segments that deepened learning, accountability and peer support. • Curated and scheduled curriculum content within the program Telegram channel, ensuring 100% on-time lesson publication. • Served as primary liaison between the lead expert and participants, triaging queries and resolving operational issues promptly. • Implemented structured feedback loops (post-session surveys and 1:1 check-ins), synthesising insights to refine lesson sequencing. • Documented operational processes in Trello and Not…
- Job: Conduent UK & Ireland — Social Media Specialist · 2022-03 – 2023-08 — • Developed consultative communication skills across bilingual channels, achieving 98% quality score through active listening, objection anticipation, and persuasive clarity. • Influenced purchasing decisions through social media engagement by translating product features into benefits, addressing concerns in public forums, and building trust that converted enquiries into sales. • Preserved brand reputation and customer lifetime value by diplomatically resolving escalations, reframing complaints into solutions, and transforming dissatisfied customers into advocates. • Identified messaging gaps through interaction analysis and proposed content refinements that improved response effectiveness…
- School: International University of Integrative Psychology — MBA, Psychology
- School: MIREA - Russian Technological University — Bachelor's degree with Honors, Law
- School: Nioly Media Group — Social Media Manager, Digital Marketing Course
- School: Nioly Media Group — Social Media Specialist, Monetization strategies for blogs
- School: Nioly Media Group — Personal Branding Course, Appearance in Social Media and building of a strong and recognizable Personal Brand
Skills
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