Yuki Iwata

Senior GTM Leader, Amazon Ads Japan | ex-Director, TikTok (ByteDance) | ex-Google | Growth Strategy & Cross-border Advertising

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GTM & advertising strategy executive with 15+ years driving growth across Google, ByteDance (TikTok), and Amazon — spanning product marketing, sales strategy, and cross-border (CN-JP-APAC) business

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Currently leading Sponsored Ads GTM strategy for Amazon JP, overseeing a $B advertising portfolio and authoring strategic reviews for global SVPs, VPs, and CMs. Directed CN-to-JP cross-border initiatives achieving rapid YoY At ByteDance (TikTok), served as Ads Product Marketing Director, scaling JP into the platform's third-largest global market and growing video ad revenue by +250% over two years — while serving as the primary liaisonwith Beijing headquarters on all advertising Earlier, at Google, grew YouTube video sales revenue from +130% in two years, and built strategic partnerships driving triple-digit growth for global brands (Unilever, Known for translating global product strategy into local market execution, and for building and leading cross-functional, cross-border Focus: GTM Strategy, Advertising & Monetization, Cross-border Business (CN2JP-APAC), Go-to-Market Leadership, Strategic Partnerships