Bhargavi Kulkarni

Marketing & Strategy Leader| GTM, Platform Growth, Category Builds, Monetization & Business Strategy| Eruvaka - Nutreco, Ex- Bytedance, Google, Glance

Eruvaka Technologiesex-ByteDanceex-HDFC Life

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I build and scale monetization, GTM, and growth engines for multi-sided platform businesses across enterprise and consumer ecosystems.

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Operating at the intersection of product strategy, category creation, positioning, user behavior, and revenue, I translate 0→1 innovation into repeatable commercial scale and accelerate 1→N portfolio expansion across global markets. Problems I Solve • Take new product and platform propositions from validation to scaled adoption across users, creators, and partners • Architect monetization and engagement systems that drive revenue, retention, and ecosystem expansion • Define category strategy and market positioning to shape demand, influence user behavior, and enable long-term value capture Selected Impact • Scaled an $80M enterprise advertising portfolio to 50% YoY growth, expanding share of wallet and adoption (Google) • Led global commercialization of a ~$163M ad innovation initiative across 6+ regions from MVP to GA (TikTok) • Led product marketing and ecosystem GTM for Roposo (Glance), scaling the platform to 80M+ users through creator-led growth, content-commerce repositioning, and habit-driven engagement, driving 30x awareness lift Most recently, I’ve been building a 0→1 consumer venture in stealth — leading opportunity assessment, business model and monetization design, and structured product–market fit validation — alongside select strategy engagements in sustainability. I bring 13+ years of experience across digital platforms spanning B2B AdTech, Consumer Internet, and Financial Services — partnering cross-functionally across product, sales, content & creator partners, and regional marketing to translate strategy into measurable user and revenue growth.