Ylana Gracielli F. Rodrigues
GTM Advisor | Sales Enablement | Tech SDR/BDR | Lead Generation
The Pipeline GroupAs a seasoned business development and sales professional, I have successfully established and managed new markets in Latin America, led go-to-market strategies for core product offerings, and developed and executed effective marketing strategies that optimized client/user…
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acquisition performance across media, channels, and user touchpoints. With strong leadership skills, I have supervised teams to achieve significant engagement growth, opened new sales channels, and managed projects from concept to completion.
GTM Index
- THE PIPELINE GROUPJOB
- Sr. xDR | GTM Advisor2Y 6M
Sr. xDR | Go-To-Market Advisor
The Pipeline Group
Business Development Representative at Octave Reliance (formerly ETQ).
- xDR | GTM Advisor8M
xDR | Go-to-Market Advisor
The Pipeline Group
- CENTRAL CAMISETASJOB
- Mktg Mgr (Consultant)6Y 5M
Marketing Manager (Consultant)
Central Camisetas
Own end-to-end marketing strategy, both Inbound, and Outbound. Setup and maintenance of Google Ads and Meta campaigns.
- CORETAVA (FORMERLY GAMIPHY)JOB
- Head of BD - LATAM1Y 1M
Head of Business Development - LATAM
Coretava (formerly Gamiphy)
Led a team of executives and BDRs to penetrate and expand market share in the LATAM and Brazil regions, while identifying and pursuing new opportunities for loyalty solutions across e-commerce and retail industries. Negotiated contracts and agreements with clients and partners to ensure mutually beneficial outcomes and long-term relationships. Managed the entire sales cycle from prospecting to closing to account management, consistently achieving targets and increasing customer retention rates. Collaborated with cross-functional teams such as product, engineering, and customer success to deliver high-quality service and support to clients. Monitored market trends, competitor activities, and…
- IMPLANTA IT SOLUTIONSJOB
- Sales Consultant3Y 6M
Sales Consultant
Implanta IT Solutions
Helping industries increase their margins, optimizing inventory management, reducing stockouts, boost the average ticket and improving distribution. All through the use of data intelligence in the value chain.
- FZ SPORTSJOB
- Growth Mgr Brazil5M
Growth Manager Brazil
Fz Sports
I led go-to-market strategies for core product offerings and targeted audiences, resulting in increased awareness, demand generation, and adoption. Additionally, I have developed and executed marketing strategies and programs to optimize user acquisition performance across media, channels, and user touchpoints. Through conducting user research and analysis, I have gained insights into audience needs, behaviors, and engagement with content, using these insights to guide marketing campaigns. Collaborating with sales, marketing, and management teams, I have delivered solutions and achieved shared objectives.
- Inside Sales Lead1Y 6M
Inside Sales Lead
Fz Sports
Managing the inside sales representatives team Setting and tracking sales targets for your team Suggesting and implementing improvements in the sales administration process
- COMPRAQUÍJOB
- Mktg & Comms Lead10M
Marketing & Comms Lead
Compraquí
I have led group projects as a team leader, delegating tasks and providing feedback to ensure successful project completion. Additionally, I have developed and implemented online marketing strategies for Meta, reducing costs by 35% while maintaining sales levels through paid and organic channels. Through supervising the social media team, I achieved 47% engagement growth in one month, established processes, tracked KPIs, and set the team up for success. Furthermore, I opened Affiliates and Programmatic channels, reaching 10% sales share in just three months. With strong leadership skills, I have managed projects from concept to completion.
- GLOVOJOB
- Partner Business Lead6M
Partner Business Lead
Glovo
Partner advocacy, growing more than 100% the number of portfolio orders and revenue, as well as achieving a higher level of loyalty to the platform. Owning strategic partner relationships end to end, including understanding P&L tracking, managing deep product integrations, leading co-marketing efforts to drive awareness and activation and ensure operational excellence. Managing and forecasting partners business performance on a national level such as Pizza Hut, Dunkin’ Donuts and Subway, track and analyze KPIs ensuring growth MoM. Leading a consultative approach by pitching sales strategies to partners. Collaborating directly with the marketing and sales teams to align and execute tailored…
- PEDIDOSYAJOB
- Account Mgr5M
Account Manager
PedidosYa
Acting as a client advocate with a focus on improving the buyer experience. Lead point of contact for any and all matters specific to the portfolio (over 200 accounts). Building and maintaining strong, long-lasting customer relationships. Overseeing customer account management, including negotiating new contracts and upselling in-app products. Growing online payment method adoption in 50% and portfolio profitability levels in 13%. Improving portfolio indicators such as dropping fail rate in 3% which lead to a 7% average ticket growth in portfolio. Developing new business with existing clients and/or identify areas of improvement to meet sales quotas. Forecasting and track key account metri…
- BOOKING.COMJOB
- Market Mgr1Y
Market Manager
Booking.com
Understanding client needs and training account managers and executives on the solutions offered by the company for both North LATAM and Central America, increasing in 90% knowledge and engagement levels. Planning and leading market research projects. Leading a feasibility study regarding Choice Hotels in LATAM in order to increase product penetration, handing the data analysis and results over to the Implementation team. Developing a case study of all LATAM aimed at showing the central marketing teams in Amsterdam an overview of the region, local needs and market opportunities to increase the company's revenue. Leading a comprehensive study on the Mexican hotel industry and handing ove…
- Digital Solutions Mgr4M
Digital Solutions Manager
Booking.com
Promoted the adoption of BookingSuite products in the North and Caribbean LATAM markets. Researched the Caribbean market and tested our products, managing to enter this region. Used the researched data on the Caribbean market to improve our products' value proposition with face-to-face and virtual demonstrations, increasing the penetration from 5 to 12%.
- BNAMERICASJOB
- Energy Project Profiles An…1Y 6M
Energy Project Profiles Analyst
BNamericas
Promoted the creation of an automated system to better prioritize the creation of new project profiles according to their importance, saving time. Participated in the 6th LATAM Power Generation Summit developing a network that allowed me to access firsthand information.
- Job: The Pipeline Group — Sr. xDR | Go-To-Market Advisor · 2024-02 – present — Business Development Representative at Octave Reliance (formerly ETQ).
- Job: Central Camisetas — Marketing Manager (Consultant) · 2020-03 – present — Own end-to-end marketing strategy, both Inbound, and Outbound. Setup and maintenance of Google Ads and Meta campaigns.
- Job: Coretava (formerly Gamiphy) — Head of Business Development - LATAM · 2022-03 – 2023-04 — Led a team of executives and BDRs to penetrate and expand market share in the LATAM and Brazil regions, while identifying and pursuing new opportunities for loyalty solutions across e-commerce and retail industries. Negotiated contracts and agreements with clients and partners to ensure mutually beneficial outcomes and long-term relationships. Managed the entire sales cycle from prospecting to closing to account management, consistently achieving targets and increasing customer retention rates. Collaborated with cross-functional teams such as product, engineering, and customer success to deliver high-quality service and support to clients. Monitored market trends, competitor activities, and…
- Job: Implanta IT Solutions — Sales Consultant · 2019-01 – 2022-07 — Helping industries increase their margins, optimizing inventory management, reducing stockouts, boost the average ticket and improving distribution. All through the use of data intelligence in the value chain.
- Job: Fz Sports — Growth Manager Brazil · 2021-10 – 2022-03 — I led go-to-market strategies for core product offerings and targeted audiences, resulting in increased awareness, demand generation, and adoption. Additionally, I have developed and executed marketing strategies and programs to optimize user acquisition performance across media, channels, and user touchpoints. Through conducting user research and analysis, I have gained insights into audience needs, behaviors, and engagement with content, using these insights to guide marketing campaigns. Collaborating with sales, marketing, and management teams, I have delivered solutions and achieved shared objectives.
- Job: Fz Sports — Inside Sales Lead · 2020-04 – 2021-10 — Managing the inside sales representatives team Setting and tracking sales targets for your team Suggesting and implementing improvements in the sales administration process
- Job: Compraquí — Marketing & Comms Lead · 2019-06 – 2020-04 — I have led group projects as a team leader, delegating tasks and providing feedback to ensure successful project completion. Additionally, I have developed and implemented online marketing strategies for Meta, reducing costs by 35% while maintaining sales levels through paid and organic channels. Through supervising the social media team, I achieved 47% engagement growth in one month, established processes, tracked KPIs, and set the team up for success. Furthermore, I opened Affiliates and Programmatic channels, reaching 10% sales share in just three months. With strong leadership skills, I have managed projects from concept to completion.
- Job: Glovo — Partner Business Lead · 2018-11 – 2019-05 — Partner advocacy, growing more than 100% the number of portfolio orders and revenue, as well as achieving a higher level of loyalty to the platform. Owning strategic partner relationships end to end, including understanding P&L tracking, managing deep product integrations, leading co-marketing efforts to drive awareness and activation and ensure operational excellence. Managing and forecasting partners business performance on a national level such as Pizza Hut, Dunkin’ Donuts and Subway, track and analyze KPIs ensuring growth MoM. Leading a consultative approach by pitching sales strategies to partners. Collaborating directly with the marketing and sales teams to align and execute tailored…
- Job: PedidosYa — Account Manager · 2018-05 – 2018-10 — Acting as a client advocate with a focus on improving the buyer experience. Lead point of contact for any and all matters specific to the portfolio (over 200 accounts). Building and maintaining strong, long-lasting customer relationships. Overseeing customer account management, including negotiating new contracts and upselling in-app products. Growing online payment method adoption in 50% and portfolio profitability levels in 13%. Improving portfolio indicators such as dropping fail rate in 3% which lead to a 7% average ticket growth in portfolio. Developing new business with existing clients and/or identify areas of improvement to meet sales quotas. Forecasting and track key account metri…
- Job: Booking.com — Market Manager · 2017-04 – 2018-04 — Understanding client needs and training account managers and executives on the solutions offered by the company for both North LATAM and Central America, increasing in 90% knowledge and engagement levels. Planning and leading market research projects. Leading a feasibility study regarding Choice Hotels in LATAM in order to increase product penetration, handing the data analysis and results over to the Implementation team. Developing a case study of all LATAM aimed at showing the central marketing teams in Amsterdam an overview of the region, local needs and market opportunities to increase the company's revenue. Leading a comprehensive study on the Mexican hotel industry and handing ove…
- Job: Booking.com — Digital Solutions Manager · 2016-11 – 2017-03 — Promoted the adoption of BookingSuite products in the North and Caribbean LATAM markets. Researched the Caribbean market and tested our products, managing to enter this region. Used the researched data on the Caribbean market to improve our products' value proposition with face-to-face and virtual demonstrations, increasing the penetration from 5 to 12%.
- Job: BNamericas — Energy Project Profiles Analyst · 2015-03 – 2016-09 — Promoted the creation of an automated system to better prioritize the creation of new project profiles according to their importance, saving time. Participated in the 6th LATAM Power Generation Summit developing a network that allowed me to access firsthand information.
- Job: The Pipeline Group — xDR | Go-to-Market Advisor · 2023-06 – 2024-02
- School: Universidad de Chile — Certification, Business Intelligence
- School: Universidad de Chile — Master's degree, International/Global Studies
- School: Pontifícia Universidade Católica de Goiás — BA, International Relations and Affairs
- School: McGill University — Exchange Program, Political Science, International Affairs
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