Cory Jones

CMO / VP Marketing & Growth | Consumer Subscription, DTC, Marketplace & B2B2C | Full-Funnel Brand + Performance + Lifecycle | Seed to IPO | AI-Native Growth Orgs

Antlerex-Gobbleex-BillionToOne

“

I'm a full-stack marketing leader - performance, brand, and product - focused on building and scaling consumer and B2B businesses across subscription, DTC, and marketplace models, including complex, regulated environments like healthcare.

More

Most of my career has been in consumer, where I’ve led growth across acquisition, activation, retention, and monetization, driving user growth and revenue per user through disciplined, full-funnel systems. More recently, I’ve applied those same principles in complex environments like healthcare and B2B2C, translating consumer demand and behavior into multi-stakeholder growth. I’ve helped launch and scale products and platforms that reached millions of customers, supported fundraising from early stage through IPO, and contributed to multiple successful exits. Across these experiences, I’ve learned how to balance creativity with discipline, intuition with data, and vision with practical execution. My approach centers on building measurable, repeatable growth engines, combining performance marketing, brand, product marketing, and lifecycle into a cohesive system that drives ROI. I’m particularly interested in how engagement, habit formation, and storytelling come together to create durable, long-term value. I’m at my best helping teams make sense of complexity, bringing ideas into focus, and building systems that create real momentum. I try to do this with intention, clarity, and empathy, aligning teams around a clear mission and creating experiences that resonate with both the head and the heart, and that deliver something meaningful along the way.