Walter Silveira
Sr. GTM & AI Systems Engineer | 15+ Years in B2B SaaS + Services
Walter Silveira is a 15 year veteran in B2B Revenue Operations & GTM Engineering with 3 successful exits in B2B SaaS & AI, driving millions in ARR for his Seed, Series A, and Series B partners in 2025.
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Walter is a certified expert in sales & marketing strategies, optimizing products for adoption, and maximizing growth, with a passion for RevOps systems and data-based, quantitative business strategy. When not geeking out about client acquisition or scaling early stage companies, you can find him running the forest trails of Colorado, moonlighting as a Series A VC, lifting at the gym, and volunteering with the Leeds School of Business @ UC Boulder & the Denver Startup ecosystemCORE COMPETENCIESGo-to-Market Planning & ExecutionCross-Selling & Product AdoptionDigital Marketing Strategy & Direct Campaign ManagementProduct Marketing Strategy & Sales EnablementChannel Marketing, Partner Marketing & Account Based MarketingMarket Research, Customer Segmentation, & Competitive AnalysisProduct Launch & Lifecycle ManagementTeam Leadership & Cross-Functional CollaborationConversion Tracking & Data AnalyticsToolstack & Technical Skills:Tools: n8n, Clay, HubSpot, Salesforce, Zapier, SEMRush, Ahrefs, Moz, Jira, GitHub, Looker, Mixpanel, Intercom, Asana, Airtable, Analytics & Reporting: Google Tag Manager, Google Analytics, Adobe Analytics, SQL, Persona Research / Marketing CERTIFICATIONSHubspot & Salesforce CRM Google Ads, Tag Manager, Google Analytics SEMRush, Moz, and Adobe Analytics (Omniture) Hands-on experience managing P&L, Marketing Automation and Enterprise-Level AI & Machine Learning AWARDS AND RECOGNITIONAwarded multiple board-level performance bonuses in recognition for Key contributor in multiple successful funding rounds, exits, and acquisitions.
GTM Index
- SILVERWIZE & SILVERGREEN DIGITAL MARKETINGJOB
- GTM Eng15Y 7M
GTM Engineer
Silverwize & Silvergreen Digital Marketing
GTM Engineer Focused on Sales Operations and Revops for B2B companies in their Series A, B, or C+. Speciality in SaaS and AI. Techstack: Hubspot Snowflake Claude Code & Cowork AI Agent Integration Cold Email & Outbound Demand Generation Paid Ads – Google, LinkedIn Revenue Ops / MarOps SEO, Search Engine Optimization or AI-Focused GEO, Generative Engine Optimization Go-to-Market (GTM) Strategy & Fractional CRO/CMO work Elements of Sales Automation, Data Quality, Attribution & Conversion Tracking
- FRACTIONAL DEMANDJOB
- Chief Mktg Officer (Fracti…6M
Chief Marketing Officer (Fractional)
Fractional Demand
Go to Market Engineer & CMO with a focus on Series A & Seed, AI & SaaS vertical in the B2B space. Mix of Revenue Operations & Automation, Paid Ads Management, & Product Marketing
- Demand Generation Mgr2M
Demand Generation Manager
Fractional Demand
- LOOMLYJOB
- Dir of PMM & Paid Search4M
Director of Product Marketing & Paid Search
Loomly
As the Director of Product Marketing & Paid Search at Loomly, I directly managed $5,000,000+ in spend, and increased company revenue growth by +117%, as part of the leadup to our private equity acquisition in February of 2025. I managed cross-functional teams across both Marketing and Product, and lead full-funnel campaigns as an individual contributor across Google Ads, Channel/Partner marketing efforts, LinkedIn, and G2 / Capterra to boost cross-sell attach rates by 276%, new visitor acquisition by 187%, trial signups by 139%, and paid conversion rates across all 5 tiers of our SaaS subscription models. I was integral to the process of improving product-market fit and midfunnel KPIs - max…
- ESTES MEDIAJOB
- Growth Mktg Lead9M
Growth Marketing Lead
Estes Media
Generated over $8 million in recurring revenue for clients through multichannel campaigns, both new business and cross-sell. Developed and implemented data-driven marketing plans, increasing ROI and ROAS by an average of 35%. Collaborated with client B2B SaaS sales teams to close $3,300,000+ in attributable revenue, improving midfunnel lead conversion by 20%. Identified key product led growth opportunities using the Pareto Principle and pivoted budgets/strategy, resulting in 127% revenue growth on a key account.
- INFINITY MARKETING GROUPJOB
- Digital Mktg Mgr3Y 8M
Digital Marketing Manager
Infinity Marketing Group
Marketing agency work focused on exclusively helping B2B SaaS and Technology companies connect with their ideal clients through a mix of Outbound and Inbound Lead Generation - generating explosive ARR scaling for both Go To Market and mature companies. Reason for Leaving: Offered Higher Compensation Package
- GOOGLEJOB
- Artificial Intelligence Co…1Y
Artificial Intelligence Consultant (Sales and Marketing Applications)
Google
Developer specialized in Digital Marketing and Business Development/Sales applications for custom-built AI and Google's Artificial Intelligence Program, 'Bard', later, 'Gemini'. Also contributes to ScaleAI's development of Bulba & OFBulba. Primarily working in Google Crowd Compute. Reason For Leaving: N/A - Project Successful w/ Option to Continue Ongoing
- DIDIT.COMJOB
- Digital Mktg Dir9M
Digital Marketing Director
Didit.com
"Fullstack Digital Marketing Manager/Director of Earned Media" - directing a mixture of midmarket B2B and B2C accounts, designing Inbound & Outbound marketing/business development strategy, managing a team, and leveraging multiple channels to achieve marketing and sales goals. Channels include but are not limited to: SEO PPC (Google Ads & LinkedIn Ads) Chat GPT / AI Integration & Marketing ABM PR / Press releases & Press relations Brand Management Digital PR & Backlinking Content Marketing Geofencing / Geomarketing Co-Creation of written, video, audio, image and infographic content (webinars, podcasts, interviews, testimonials, other creative) Social Media Profile Footprint Audits and Opti…
- ROCKET55JOB
- Account Executive5M
Account Executive
Rocket55
- Sets high-level digital strategy for 2-3 key accounts totaling $2.5+ million in annual revenue, leveraging understanding of clients, their industry, and competitive landscapes to provide thoughtful digital marketing plans to meet client KPIs. - Multichannel mixture of account based marketing (ABM), Amazon marketing, SEO, PPC / SEM Campaign Optimization, Email Marketing, Marketing Automation, LinkedIn Marketing. - Focus on B2B, B2B SaaS, and Ecommerce. -Manages client expectations and handling difficult conversations both internally and externally as necessary, while managing a team of Account Managers and digital marketing specialists to ensure the work is completed to the highest qual…
- GR0JOB
- Senior Account Mgr9M
Senior Account Manager
GR0
Senior Account Manager and expert in tech, responsible for streamlining over $1.2 Million in recurring annual revenue, 'book' is primarily high-touch business clients in technical SEO, marketing automation, Google Ads, Performance PR, Backlinking, and high-quality ranking content management + IP development. Strong elements of direct report management and client management. Reason for Leaving: Offered Significantly Higher Compensation/Promotion
- JEMSUJOB
- Search Engine Optimization…1Y 4M
Search Engine Optimization Manager
JEMSU
A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand client relationships with additional services to meet new goals and business initiatives (sales/business development). - Manage deliverables. - Manage assignments and timelines for relevant team members. - Assist in comp…
- UNIVERSITY OF MASSACHUSETTS AMHERSTSCHOOL
- Bachelor of Science, Busin…4Y 11M
Bachelor of Science, Business
University of Massachusetts Amherst
- Job: Didit.com — Digital Marketing Director · 2023-02 – 2023-11 · 9 mo — "Fullstack Digital Marketing Manager/Director of Earned Media" - directing a mixture of midmarket B2B and B2C accounts, designing Inbound & Outbound marketing/business development strategy, managing a team, and leveraging multiple channels to achieve marketing and sales goals. Channels include but are not limited to: SEO PPC (Google Ads & LinkedIn Ads) Chat GPT / AI Integration & Marketing ABM PR / Press releases & Press relations Brand Management Digital PR & Backlinking Content Marketing Geofencing / Geomarketing Co-Creation of written, video, audio, image and infographic content (webinars, podcasts, interviews, testimonials, other creative) Social Media Profile Footprint Audits and Opti…
- Job: JEMSU — Search Engine Optimization Manager · 2020-11 – 2022-03 · 1y 4mo — A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand client relationships with additional services to meet new goals and business initiatives (sales/business development). - Manage deliverables. - Manage assignments and timelines for relevant team members. - Assist in comp…
- Job: Estes Media — Growth Marketing Lead · 2024-01 – 2024-10 · 9 mo — Generated over $8 million in recurring revenue for clients through multichannel campaigns, both new business and cross-sell. Developed and implemented data-driven marketing plans, increasing ROI and ROAS by an average of 35%. Collaborated with client B2B SaaS sales teams to close $3,300,000+ in attributable revenue, improving midfunnel lead conversion by 20%. Identified key product led growth opportunities using the Pareto Principle and pivoted budgets/strategy, resulting in 127% revenue growth on a key account.
- Job: GR0 — Senior Account Manager · 2022-02 – 2022-11 · 9 mo — Senior Account Manager and expert in tech, responsible for streamlining over $1.2 Million in recurring annual revenue, 'book' is primarily high-touch business clients in technical SEO, marketing automation, Google Ads, Performance PR, Backlinking, and high-quality ranking content management + IP development. Strong elements of direct report management and client management. Reason for Leaving: Offered Significantly Higher Compensation/Promotion
- Job: Infinity Marketing Group — Digital Marketing Manager · 2020-12 – 2024-08 · 3y 8mo — Marketing agency work focused on exclusively helping B2B SaaS and Technology companies connect with their ideal clients through a mix of Outbound and Inbound Lead Generation - generating explosive ARR scaling for both Go To Market and mature companies. Reason for Leaving: Offered Higher Compensation Package
- Job: Loomly — Director of Product Marketing & Paid Search · 2024-10 – 2025-02 · 4 mo — As the Director of Product Marketing & Paid Search at Loomly, I directly managed $5,000,000+ in spend, and increased company revenue growth by +117%, as part of the leadup to our private equity acquisition in February of 2025. I managed cross-functional teams across both Marketing and Product, and lead full-funnel campaigns as an individual contributor across Google Ads, Channel/Partner marketing efforts, LinkedIn, and G2 / Capterra to boost cross-sell attach rates by 276%, new visitor acquisition by 187%, trial signups by 139%, and paid conversion rates across all 5 tiers of our SaaS subscription models. I was integral to the process of improving product-market fit and midfunnel KPIs - max…
- Job: Google — Artificial Intelligence Consultant (Sales and Marketing Applications) · 2023-01 – 2024-01 · 1y — Developer specialized in Digital Marketing and Business Development/Sales applications for custom-built AI and Google's Artificial Intelligence Program, 'Bard', later, 'Gemini'. Also contributes to ScaleAI's development of Bulba & OFBulba. Primarily working in Google Crowd Compute. Reason For Leaving: N/A - Project Successful w/ Option to Continue Ongoing
- Job: Fractional Demand — Chief Marketing Officer (Fractional) · 2025-03 – 2025-09 · 6 mo — Go to Market Engineer & CMO with a focus on Series A & Seed, AI & SaaS vertical in the B2B space. Mix of Revenue Operations & Automation, Paid Ads Management, & Product Marketing
- Job: Fractional Demand — Demand Generation Manager · 2025-01 – 2025-03 · 2 mo
- Job: Rocket55 — Account Executive · 2022-09 – 2023-02 · 5 mo — - Sets high-level digital strategy for 2-3 key accounts totaling $2.5+ million in annual revenue, leveraging understanding of clients, their industry, and competitive landscapes to provide thoughtful digital marketing plans to meet client KPIs. - Multichannel mixture of account based marketing (ABM), Amazon marketing, SEO, PPC / SEM Campaign Optimization, Email Marketing, Marketing Automation, LinkedIn Marketing. - Focus on B2B, B2B SaaS, and Ecommerce. -Manages client expectations and handling difficult conversations both internally and externally as necessary, while managing a team of Account Managers and digital marketing specialists to ensure the work is completed to the highest qual…
- Job: Silverwize & Silvergreen Digital Marketing — GTM Engineer · 2011-01 – present · 15y 7mo — GTM Engineer Focused on Sales Operations and Revops for B2B companies in their Series A, B, or C+. Speciality in SaaS and AI. Techstack: Hubspot Snowflake Claude Code & Cowork AI Agent Integration Cold Email & Outbound Demand Generation Paid Ads – Google, LinkedIn Revenue Ops / MarOps SEO, Search Engine Optimization or AI-Focused GEO, Generative Engine Optimization Go-to-Market (GTM) Strategy & Fractional CRO/CMO work Elements of Sales Automation, Data Quality, Attribution & Conversion Tracking
- School: University of Massachusetts Amherst — Bachelor of Science, Business · 2009 – 2013
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