Venkataraman Viswanathan
Insurance Agent | Small Business Owner | H4 EAD | Licensed real estate professional, investor and operator | Ex-Sales/GTM Strategy @ Corporate | Vanderbilt MBA
ex-Proof (formerly Notarize)
ex-Twilio Inc.Sales leader with broad experience across all facets of sales. At Notarize and previously at Twilio, I drove strategies at two ends of the spectrum by focusing on post sales customer adoption in the former while driving pre sales strategies in the latter.
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As a sales leader at American, I focused on providing our channel and corporate customers with simple and effective products and services to meet their travel needs. My team drove product and partner strategy while serving as the voice of the customer and the field sales team. In my previous role I was the chief of staff for our western division sales team. My team set strategic direction, monitored partner performance, managed customer events and allocated budgets for the division. With 12+ years as a sales generalist and 5+ years of people leadership experience I bring expertise in Sales Strategy | Business Development | Product Management | Customer Success | Partner Strategy | Commercial Strategy | Team Leadership | Process Improvement | Project Management | Training and Development
GTM Index
- STATE FARMJOB
- Insurance Agent3M
Insurance Agent
State Farm
• Provided tailored insurance solutions for car, homeowners, life and small business insurance needs across Texas. • Delivered financial services, including brokerage and advisory, to enhance clients' financial well-being. • Built strong relationships with clients to understand their unique insurance requirements and provide exceptional service.
- Agent Intern6M
Agent Intern
State Farm
- PROOF (FORMERLY NOTARIZE)JOB
- Sr. Mgr, Customer Success2Y
Sr. Manager, Customer Success
Proof (formerly Notarize)
Developed and executed a comprehensive partner strategy, successfully onboarding and scaling multiple new partners, including driving a key partner's ARR growth from $1K to $1MM by securing 4 key customers across diverse use cases Collaborated with the product team to prioritize and develop critical new product features that addressed key partner needs, enabling the successful onboarding of new customers and unlocking significant revenue growth Engaged cross-functionally with operations, legal, and support teams to remove roadblocks to customer adoption, surpassing adoption and expansion targets despite challenging economic headwinds Advanced SMB customer engagement by evolving the 1-to-…
- TWILIOJOB
- Mgr- GTM Strategy6M
Manager- Go To Market Strategy
Twilio Inc.
Collaborated with leaders across three business lines- Flex, Account Security and Email on defining GTM strategy Dynamically led forecast calls during a period of massive change; reallocated territories and reset quotas across product teams with different sales motions and business needs Developed Salesforce dashboards to enable sales teams and solutions engineers to self serve thereby freeing up their time for sales activities Made strides in pipeline management thereby increasing forecast accuracy Drove automation by reducing manual processes on Gsheets and moving all forecast related activities to Salesforce
- AMERICAN AIRLINESJOB
- Mgr, Product Strategy- Gro…2Y 2M
Manager, Product Strategy- Group and Meeting Travel
American Airlines
Lead a team of analysts who develop and implement American's global B2B and B2C groups strategy in collaboration with our field sales team Led the phased rollout of an industry leading online booking platform to our North America channel customers. Defined platform features based on customer requirements, built consensus among internal stakeholders and managed prioritization of deliverables Conceptualize and launch new products that makes travel easier for targeted customer segments with specialized travel needs Owner of quarterly business and strategy reviews with our Chief Customer Officer Represent American as spokesperson at panels, press conferences and other major industry events…
- Planning Mgr- Western Divi…2Y 5M
Planning Manager- Western Division
American Airlines
Led a team of analysts to devise strategy for the Western Division sales team Provide analytical support to enhance corporate and agency relationships, plan and orchestrate divisional events and maintain the annual budget Closely coordinate with network planning, revenue management and other departments to advance divisional priorities
- Strategy Lead- Internation…1Y 1M
Strategy Lead- International Sales Performance
American Airlines
Drove improved engagement with revenue management through several joint RM/sales projects
- Sr. Strategy Analyst- Reve…1Y 1M
Sr. Strategy Analyst- Revenue Management
American Airlines
Developed best practices to simplify business processes and make more effective use of analysts’ time Made decisions that optimized route revenue performance
- Sr. Analyst Sales Planning1Y 1M
Sr. Analyst Sales Planning
American Airlines
Assisted in the development and roll-out of the redesigned channel program and set up preliminary reporting measuring its performance and efficacy
- Strategy Analyst1Y
Strategy Analyst
American Airlines
Devised strategy for a corporate prepaid travel program. Developed preliminary framework for measurement and incentivization of channel performance
- METRO NASHVILLE PUBLIC SCHOOLSJOB
- Scientist, Scientist in th…1Y 4M
Scientist, Scientist in the Classroom Program - Vanderbilt University
Metro Nashville Public Schools
Serve as a Science/Math Teaching Fellow one day a week at the Metro Nashville Public Schools
- FEDEX SERVICESJOB
- Intern, Strategic Mktg2M
Intern, Strategic Marketing
FedEx Services
Analyzed competitor’s performance to uncover relative strengths and proposed actions to enhance customer value proposition in emerging markets. Recommended strategic targeting of key industry verticals and improving product mix.
- GODREJ & BOYCE MFG. CO.JOB
- Assistant Mgr- Corporate S…10M
Assistant Manager- Corporate Sales
Godrej & Boyce Mfg. Co. Ltd.
Key account manager for major clients such as Cisco Systems and Capgemini while spearheading new business development. Negotiated and won turnkey office interior contracts worth $1M, achieving 120% of yearly target Conducted market sizing and identified new market opportunities through development of a segmented customer database targeting IT Companies, Educational Institutions and hospitals. Established relationships and pitched business proposals, winning 20 new accounts Promoted our products by developing relations with key influencers such as architects through product walkthroughs and site visits. Efforts secured contracts including a yearly rate contract for the National Informatics…
- BOSE CORPORATIONJOB
- Sales Eng, Corporate Sales1Y 6M
Sales Engineer, Corporate Sales
Bose Corporation
Researched and identified potential customer segment needs in order to design and launch an effective targeted direct mail campaign. Successfully added 12 new accounts Crafted and delivered custom PowerPoint presentations to new and existing clientele that showcased Audio-Video-Control solutions
- HEWLETT-PACKARDJOB
- Technology Consultant1Y 6M
Technology Consultant
Hewlett-Packard
Developed a project on Multi Channel Integration which was rolled out as a core banking solution to the Bank of Shanghai Awarded the ‘HP E-Award’ for outstanding contributions to the Adaptive Bank project
- Job: State Farm — Insurance Agent · 2026-05 – present — • Provided tailored insurance solutions for car, homeowners, life and small business insurance needs across Texas. • Delivered financial services, including brokerage and advisory, to enhance clients' financial well-being. • Built strong relationships with clients to understand their unique insurance requirements and provide exceptional service.
- Job: State Farm — Agent Intern · 2025-10 – 2026-04
- Job: Proof (formerly Notarize) — Sr. Manager, Customer Success · 2023-03 – 2025-03 — Developed and executed a comprehensive partner strategy, successfully onboarding and scaling multiple new partners, including driving a key partner's ARR growth from $1K to $1MM by securing 4 key customers across diverse use cases Collaborated with the product team to prioritize and develop critical new product features that addressed key partner needs, enabling the successful onboarding of new customers and unlocking significant revenue growth Engaged cross-functionally with operations, legal, and support teams to remove roadblocks to customer adoption, surpassing adoption and expansion targets despite challenging economic headwinds Advanced SMB customer engagement by evolving the 1-to-…
- Job: Twilio Inc. — Manager- Go To Market Strategy · 2022-08 – 2023-02 — Collaborated with leaders across three business lines- Flex, Account Security and Email on defining GTM strategy Dynamically led forecast calls during a period of massive change; reallocated territories and reset quotas across product teams with different sales motions and business needs Developed Salesforce dashboards to enable sales teams and solutions engineers to self serve thereby freeing up their time for sales activities Made strides in pipeline management thereby increasing forecast accuracy Drove automation by reducing manual processes on Gsheets and moving all forecast related activities to Salesforce
- Job: American Airlines — Manager, Product Strategy- Group and Meeting Travel · 2020-06 – 2022-08 — Lead a team of analysts who develop and implement American's global B2B and B2C groups strategy in collaboration with our field sales team Led the phased rollout of an industry leading online booking platform to our North America channel customers. Defined platform features based on customer requirements, built consensus among internal stakeholders and managed prioritization of deliverables Conceptualize and launch new products that makes travel easier for targeted customer segments with specialized travel needs Owner of quarterly business and strategy reviews with our Chief Customer Officer Represent American as spokesperson at panels, press conferences and other major industry events…
- Job: American Airlines — Planning Manager- Western Division · 2018-01 – 2020-06 — Led a team of analysts to devise strategy for the Western Division sales team Provide analytical support to enhance corporate and agency relationships, plan and orchestrate divisional events and maintain the annual budget Closely coordinate with network planning, revenue management and other departments to advance divisional priorities
- Job: American Airlines — Strategy Lead- International Sales Performance · 2016-11 – 2017-12 — Drove improved engagement with revenue management through several joint RM/sales projects
- Job: American Airlines — Sr. Strategy Analyst- Revenue Management · 2015-09 – 2016-10 — Developed best practices to simplify business processes and make more effective use of analysts’ time Made decisions that optimized route revenue performance
- Job: American Airlines — Sr. Analyst Sales Planning · 2014-07 – 2015-08 — Assisted in the development and roll-out of the redesigned channel program and set up preliminary reporting measuring its performance and efficacy
- Job: American Airlines — Strategy Analyst · 2013-06 – 2014-06 — Devised strategy for a corporate prepaid travel program. Developed preliminary framework for measurement and incentivization of channel performance
- Job: Metro Nashville Public Schools — Scientist, Scientist in the Classroom Program - Vanderbilt University · 2012-01 – 2013-05 — Serve as a Science/Math Teaching Fellow one day a week at the Metro Nashville Public Schools
- Job: FedEx Services — Intern, Strategic Marketing · 2012-06 – 2012-08 — Analyzed competitor’s performance to uncover relative strengths and proposed actions to enhance customer value proposition in emerging markets. Recommended strategic targeting of key industry verticals and improving product mix.
- Job: Godrej & Boyce Mfg. Co. Ltd. — Assistant Manager- Corporate Sales · 2010-08 – 2011-06 — Key account manager for major clients such as Cisco Systems and Capgemini while spearheading new business development. Negotiated and won turnkey office interior contracts worth $1M, achieving 120% of yearly target Conducted market sizing and identified new market opportunities through development of a segmented customer database targeting IT Companies, Educational Institutions and hospitals. Established relationships and pitched business proposals, winning 20 new accounts Promoted our products by developing relations with key influencers such as architects through product walkthroughs and site visits. Efforts secured contracts including a yearly rate contract for the National Informatics…
- Job: Bose Corporation — Sales Engineer, Corporate Sales · 2009-01 – 2010-07 — Researched and identified potential customer segment needs in order to design and launch an effective targeted direct mail campaign. Successfully added 12 new accounts Crafted and delivered custom PowerPoint presentations to new and existing clientele that showcased Audio-Video-Control solutions
- Job: Hewlett-Packard — Technology Consultant · 2007-07 – 2009-01 — Developed a project on Multi Channel Integration which was rolled out as a core banking solution to the Bank of Shanghai Awarded the ‘HP E-Award’ for outstanding contributions to the Adaptive Bank project
- School: Vanderbilt University - Owen Graduate School of Management — MBA, Marketing and Strategy
- School: Visvesvaraya Technological University — Bachelor of Engineering, Electronics and Communication
Skills
Playbooks
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