Trent Waterhouse

CEO | CMO | Board Member | Private Equity | B2B SaaS Go-to-Market

Naples, Florida, United States4.4k followers

Angeles Equity Partners, LLC

ex-GlobalMeet

ex-Lifesize

Private Equity Operating Executive with 25+ years of experience driving EBITDA expansion, ARR acceleration, IPO readiness, S-1 preparation, and exit outcomes across SaaS, enterprise software, hardware, and services platforms.
More
Deep expertise in revenue architecture redesign, pricing optimization, recurring revenue expansion, CAC efficiency, and board-level value creation reporting. Former portfolio CEO with direct PE investment committee reporting. Leading go-to-market turnarounds and growth initiatives in $30M–$450M revenue businesses, delivering EBITDA swings up to $80M; 5X marketing-sourced pipeline growth; double-digit margin expansion through pricing optimization; and multiple successful strategic exits (Constellation, Enghouse, GE, CA Technologies) leveraging my unique combination of technology understanding and B2B marketing skills. My passion is making complex technology easy to understand. My brand is being sales-driven, delivering on promises, and demonstrating thought leadership without arrogance. My strategy is a field sales marketing model that aligns sales, marketing, and R&D to think like a customer, act like a partner, and measure success through customer satisfaction and net promoters. The best thing you can do is the right thing. The worst thing you can do is nothing. Always doing right will gratify some people and astonish the rest. Telling the truth, you don’t have to remember anything.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

ANGELES EQUITY PARTNERS,JOB
1. GTM Independent Consultant
  10Y 8M
THE PELICAN BAY FOUNDATIONJOB
1. Chair Media Committee
  9Y 5M
GLOBALMEETJOB
1. Chief Mktg Officer
  1Y 11M
LIFESIZEJOB
1. Chief Executive Officer
  1Y 11M
MARLIN EQUITY PARTNERSJOB
1. GTM Independent Consultant
  5Y 4M
ELO TOUCH SOLUTIONSJOB
1. Chief Mktg Officer
  3Y 2M
THE GORES GROUPJOB
1. Mktg Leader
  13Y 2M
NATIONAL ENVELOPEJOB
1. GTM Advisor
  4M
GE POWERJOB
1. VP Mktg
  3Y
ENTERASYS NETWORKSJOB
1. VP Mktg
  2Y 11M

Job: Angeles Equity Partners, LLC — Go-to-Market Independent Consultant · 2015-12 – present — Angeles buys complexity and sells simplicity as a private investment firm that partners with niche manufacturing, critical industrial services, and specialty distribution businesses to realize their full potential. Leveraging 35+ years of B2B marketing expertise to advise private equity portfolio companies in the technology and commercial/industrial sectors on practical strategies to grow revenues profitably, drive high-performance employee cultures, and improve customer experiences. Proven methodology is sales-driven and marketing-assisted to deliver business transformation and value creation based on a foundation of time-bound, results-oriented vision, strategy, initiatives, and hands-o…
Job: The Pelican Bay Foundation — Chair Media Committee · 2017-03 – present — Coastal living at its finest, Pelican Bay was founded upon preservation, conservation, and development in 1974. The mangrove forest was designated a natural resource protection area by Collier County in 1982. The master developer, Westinghouse, set aside common areas to be maintained in perpetuity under the guidance of the Pelican Bay Foundation. Today, Pelican Bay is still regarded as a model of environmental planning and stewardship as a premier coastal community that enriches the lives of its members through first-class amenities, engaging activities, the tranquility of nature, and a sense of belonging. The Fiber Broadband Association research has documented real estate values increase…
Job: GlobalMeet — Chief Marketing Officer · 2024-03 – 2026-02 — Pivotal Group portfolio company delivering enterprise webcasting and virtual events used by more than half of Fortune 500 companies. Achieved 7% YoY revenue growth when competitor revenues were shrinking 16%, while driving 6% gross margin expansion through pricing and bundling optimization. Increased marketing-sourced pipeline 5X and improved MQL → SQL conversion from 8% to 20%, lifting overall sales conversion to 25%. Redesigned demand generation aligned with ICP, materially improving HubSpot CRM pipeline quality and sales velocity. Led full commercial repositioning (messaging, website, sales enablement), improving enterprise win rates and share-of-wallet expansion, Key architect of pre-ex…
Job: Lifesize — Chief Executive Officer · 2021-10 – 2023-09 — Marlin Equity Partners portfolio company, Lifesize is the original inventor of high-definition 4K video conferencing and creator of the world's first cloud-based omnichannel contact center. Executed full operational and GTM turnaround, delivering a $9.5M monthly profitability run-rate improvement and 12-point EBITDA swing. Rationalized cost structure while redesigning revenue architecture to expand contact center penetration and increase services monetization. Improved recurring revenue mix and cross-sell of add-on applications, enhancing exit valuation profile. Reported quarterly to PE investment committee while aligning operating plan to value creation thesis and exit strategy. Led succes…
Job: Marlin Equity Partners — Go-to-Market Independent Consultant · 2018-05 – 2023-09 — Leveraging 35+ years B-2-B marketing expertise to advise private equity portfolio companies in the technology sector on practical strategies to grow revenues profitably, drive high-performance employee cultures, and improve customer experiences.
Job: Elo Touch Solutions — Chief Marketing Officer · 2012-09 – 2015-11 — A Gores Group portfolio company, Elo is the original inventor of the touchscreen. Today, the Elo touchscreen experience stands for quality, reliability and innovation with 35+ million installations worldwide. Stabilized revenue base and expanded EBITDA through portfolio rationalization and channel/vertical GTM focus. Built partner ecosystem generating $80M+ in end-user programs and $25M+ in incremental partner revenue. Delivered 13x ROI on $3M field marketing investment, generating $40M+ in qualified pipeline. Shifted organization toward solution-selling in retail and hospitality verticals, improving ASP and enterprise penetration.
Job: The Gores Group — Marketing Leader · 2002-09 – 2015-11 — Marketing leader responsible for driving best practices in corporate communications, product marketing, public relations, customer conferences, supplier summits, and industry tradeshows. Drove marketing initiatives at portfolio companies Aprisma Management Technologies, Enterasys, Siemens Unify, Lineage Power, and Elo Touch Solutions.
Job: National Envelope — Go To Market Advisor · 2012-05 – 2012-09 — Advising The Gores Group portfolio company National Envelope on practical, achievable, cost-effective methods to profitably grow revenues, introduce new products, and add new customers. Driving cultural change to evolve company to become more customer-centric while aligning cross-functional efforts to support sales initiatives.
Job: GE Power — Vice President Marketing · 2009-04 – 2012-04 — Gores Group portfolio company Lineage Power, creator of the Total Efficiency™ architecture from building to box to board. Grew revenues nearly 20% (4X market growth rate) and contributed to $80M EBITDA swing (from $30M loss to $50M gain) through commercial repositioning and solution portfolio alignment to data center and cloud growth segments. Supported IPO readiness and S-1 preparation, ultimately achieving strategic exit to GE. Leveraged tech industry experience to create GE Energy's datacenter capabilities overview brochure to clearly and concisely communicate how GE can help CIOs adress their power and cooling challenges through an end-to-end portfolio of hardware, software, services an…
Job: Enterasys Networks — Vice President Marketing · 2006-05 – 2009-04 — Gores Group portfolio company, drove business turnaround that doubled EBITDA and returned Enterasys to profitable revenue growth, new customer acquisition and new product introductions. Supported IPO readiness and S-1 preparation. Cultural leader to evolve company from engineering-centric to customer-centric while aligning cross-functional efforts to support sales initiatives. Improved Gartner MQ position from niche player to visionary while also directly supporting customer, partner and prospect interaction with analyst community. Sales tool development focus on customer success stories and face-to-face events for demand generation while enabling channel with demonstration kits. Business D…
School: Georgetown University McDonough School of Business — BSBA, International Management & Marketing
School: Brophy College Preparatory

Skills

EBITDA GrowthARR AccelerationExit StrategiesDesktop PublishingGovernment ProposalsToken RingFDDIMedia RelationsTechnology EvangelismAcquisition IntegrationSaaS SalesContact CentersExecutive CoachingSEIMVLANDatacomSoftware Defined NetworkingEnterprise Network SecurityLocal Area Network (LAN)Network Management Systems (NMS)

Playbooks

No playbooks indexed for this profile yet.

Trent Waterhouse

Skills

Playbooks

More GTM Engineers