Tremain Exford, MBA
Director of Revenue, Customer Success & Partnerships | U.S. GTM at ScaleVoice | Automotive AI & SaaS | ex Tekion, Upstart
ex-UpstartSales, customer success, and GTM leader with nearly 20 years of experience helping SaaS companies scale from early-stage growth to enterprise operations.
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I connect technical solutions to business outcomes and stay close from first conversation through onboarding, adoption, and long-term customer value. I helped Tekion scale through hyper-growth as its first presales engineer, supported multi-million ARR expansion initiatives at Upstart by blending sales engineering and customer success, and delivered thousands of ERP implementations at CDK Global and DealerBuilt. My experience spans revenue growth, presales, post-sales, onboarding, customer success, partnerships, and operational scaling across SaaS, AI and ML, fintech, cloud, and compliance-focused environments. Currently leading S. GTM initiatives for ScaleVoice’s AI-powered automotive CX platform, supporting revenue growth, strategic partnerships, onboarding, enterprise deployments, and customer success initiatives across dealer groups, reseller ecosystems, and white-label partnerships. I specialize in making complex technology practical for buyers, users, and operational teams. That includes building scalable demos and proofs of concept, shaping onboarding frameworks that accelerate time-to-value, supporting GTM teams with methodologies such as MEDDICC, Challenger, and Force Management, and partnering closely with product and engineering to align customer feedback with roadmap priorities and measurable business outcomes. Career highlights: • Hyper-growth scaling at Tekion as the company’s first presales engineer, supporting every early closed-won deployment and helping drive triple-digit growth • Fintech adoption at Upstart, enabling dealers and lenders to implement AI-powered lending and payments while contributing to multi-million ARR expansion • Deep ERP and DMS implementation experience at CDK Global and DealerBuilt, delivering thousands of deployments across accounting, payroll, compliance, and dealership operations • Cross-functional leadership spanning sales, customer success, onboarding, implementations, partnerships, and operational process design • Proven ability to translate complex platforms into measurable customer outcomes across AI and ML, fintech, automotive SaaS, healthcare, and cloud environments I enjoy helping high-growth teams turn complex products into clear customer value while building the processes, playbooks, and customer journeys that drive adoption, retention, and scalable revenue growth.
GTM Index
- SCALEVOICEJOB
- Dir of Revenue, Customer S…6M
Director of Revenue, Customer Success & Partnerships | U.S. GTM
ScaleVoice
Lead U.S. go-to-market, customer success, onboarding, and strategic partnership initiatives for ScaleVoice’s AI-powered automotive CX platform. Operate cross-functionally across revenue growth, enterprise onboarding, partner enablement, and operational scaling initiatives supporting dealer groups, reseller channels, and white-label partnerships throughout North America. * Lead U.S. GTM initiatives across revenue growth, onboarding, customer success, and strategic partnerships for ScaleVoice’s AI-powered automotive CX platform. * Manage enterprise dealer group onboarding, partner enablement, escalations, and multi-rooftop deployment coordination across white-label and reseller channels. *…
- Dir of Sales & GTM, U.S.1Y 5M
Director of Sales & GTM, U.S.
ScaleVoice
Supported early U.S. market expansion efforts for ScaleVoice’s AI-powered automotive CX platform across dealer group growth, sales engineering, onboarding, and strategic GTM initiatives. * Owned full-cycle direct outreach to dealer groups and rooftops, from discovery and tailored demos through close. * Translated technical and operational requirements into scalable solutions while supporting onboarding and time-to-value initiatives. * Captured field feedback to refine GTM playbooks, implementation workflows, and evolving product priorities.
- EXFORD CONSULTINGJOB
- Founder & Principal Consul…2Y 4M
Founder & Principal Consultant | Exford Consulting (Exford Enterprises LLC)
Exford Consulting
Consulting practice focused on SaaS GTM strategy, solutions engineering, and customer experience design—helping startups and high-growth companies improve sales execution, customer onboarding, and retention frameworks. * Designed onboarding and retention frameworks for SaaS clients, strengthening customer handoffs between sales, implementation, and customer success. * Partnered with executive teams to refine presales strategy, demo environments, and proof-of-concept approaches that increased technical win rates. * Built sales enablement playbooks and training programs (MEDDPICC, Challenger, Force Management) to align GTM teams and accelerate revenue growth. * Provided customer success c…
- UPSTARTJOB
- Solutions Eng1Y 2M
Solutions Engineer | Customer Success & FinTech SaaS Delivery
Upstart
Blended solutions engineering, customer success, and SaaS delivery to modernize fintech adoption in auto retail—translating financial technology workflows into scalable customer experiences that apply to regulated industries more broadly. * Delivered end-to-end SaaS onboarding and adoption programs for dealerships and lenders, enabling faster fintech integration and improving time-to-value. * Demonstrated and supported Upstart’s AI-driven loan approval workflows, aligning technical capabilities with business outcomes for CFOs, controllers, and compliance leaders. * Acted as a bridge between presales and post-sales, ensuring seamless handoff and long-term customer retention in a high-grow…
- TEKIONJOB
- Founding Solutions Eng → G…2Y 10M
Founding Solutions Engineer → Global Sales & Solutions Engineering Leadership
Tekion Corp
Joined Tekion in stealth as the first presales engineer and later scaled into global leadership roles—helping shape SaaS solutions that transformed automotive retail while building frameworks applicable across AI/ML, and cloud industries. * Spearheaded every closed-won deal in the company’s early stage, building demo environments, proofs of concept, and technical win strategies that scaled Tekion to a $3.5B valuation. * Designed and delivered AI-powered and cloud-native SaaS demos tailored to C-suite and technical buyers, simplifying complex workflows for DMS / ERP, compliance, and 3rd party integrations. * Partnered directly with product and engineering to shape SaaS offerings, influenc…
- DEALERBUILT - LIGHTYEAR DEALER TECHNOLOGIESJOB
- Solutions Executive3Y 7M
Solutions Executive | SaaS Implementations & Client Success
DealerBuilt - LightYear Dealer Technologies
Acted as a strategic solutions partner, guiding mid-market and enterprise clients through SaaS implementations spanning accounting, payroll, and compliance—experience that bridges automotive with broader ERP and SaaS environments. * Led hundreds of SaaS ERP implementations, supporting CFOs, controllers, and back-office teams on accounting, sales & finance, fixed operations, and compliance workflows. * Served as both solutions engineer and trusted advisor, tailoring demos, proofs of concept, and implementation strategies that improved client adoption and retention. * Partnered with leadership teams at multi-rooftop groups to centralize operations, improving visibility and efficiency acros…
- ASBURY AUTOMOTIVE GROUPJOB
- Business Management8M
Business Management | Accounting & Operations Compliance
Asbury Automotive Group
Partnered with executives and accounting teams to streamline business and finance operations, gaining firsthand experience in workflows and compliance standards that later informed SaaS and fintech solution design. * Developed and implemented innovative solutions across 100+ locations, driving a 34% improvement in operational efficiency and a 26% reduction in customer complaints. * Managed compliance and risk mitigation strategies, conducting compliance risk assessments and operational audits to ensure adherence to state, federal, and internal regulations across sales, finance, and service departments. * Designed and led compliance training programs, educating dealership teams on risk ma…
- CDK GLOBALJOB
- SaaS Implementation Leader3Y 1M
SaaS Implementation Leader
CDK Global
Led large-scale SaaS implementations for enterprise clients in automotive and heavy truck, establishing repeatable frameworks for ERP, accounting, and compliance processes that later informed my work in fintech and cloud SaaS. * Directed enterprise-scale SaaS deployments for dealerships and heavy-truck operators, focusing on ERP, accounting, payroll, and compliance system adoption. * Designed repeatable onboarding frameworks that accelerated implementations and reduced time-to-value across thousands of global clients. * Trained client teams on payroll, accounts payable/receivable, and financial reporting workflows, strengthening long-term SaaS adoption. * Partnered with cross-functional…
- Job: ScaleVoice — Director of Revenue, Customer Success & Partnerships | U.S. GTM · 2026-02 – present — Lead U.S. go-to-market, customer success, onboarding, and strategic partnership initiatives for ScaleVoice’s AI-powered automotive CX platform. Operate cross-functionally across revenue growth, enterprise onboarding, partner enablement, and operational scaling initiatives supporting dealer groups, reseller channels, and white-label partnerships throughout North America. * Lead U.S. GTM initiatives across revenue growth, onboarding, customer success, and strategic partnerships for ScaleVoice’s AI-powered automotive CX platform. * Manage enterprise dealer group onboarding, partner enablement, escalations, and multi-rooftop deployment coordination across white-label and reseller channels. *…
- Job: ScaleVoice — Director of Sales & GTM, U.S. · 2024-09 – 2026-02 — Supported early U.S. market expansion efforts for ScaleVoice’s AI-powered automotive CX platform across dealer group growth, sales engineering, onboarding, and strategic GTM initiatives. * Owned full-cycle direct outreach to dealer groups and rooftops, from discovery and tailored demos through close. * Translated technical and operational requirements into scalable solutions while supporting onboarding and time-to-value initiatives. * Captured field feedback to refine GTM playbooks, implementation workflows, and evolving product priorities.
- Job: Exford Consulting — Founder & Principal Consultant | Exford Consulting (Exford Enterprises LLC) · 2024-04 – present — Consulting practice focused on SaaS GTM strategy, solutions engineering, and customer experience design—helping startups and high-growth companies improve sales execution, customer onboarding, and retention frameworks. * Designed onboarding and retention frameworks for SaaS clients, strengthening customer handoffs between sales, implementation, and customer success. * Partnered with executive teams to refine presales strategy, demo environments, and proof-of-concept approaches that increased technical win rates. * Built sales enablement playbooks and training programs (MEDDPICC, Challenger, Force Management) to align GTM teams and accelerate revenue growth. * Provided customer success c…
- Job: Upstart — Solutions Engineer | Customer Success & FinTech SaaS Delivery · 2023-02 – 2024-04 — Blended solutions engineering, customer success, and SaaS delivery to modernize fintech adoption in auto retail—translating financial technology workflows into scalable customer experiences that apply to regulated industries more broadly. * Delivered end-to-end SaaS onboarding and adoption programs for dealerships and lenders, enabling faster fintech integration and improving time-to-value. * Demonstrated and supported Upstart’s AI-driven loan approval workflows, aligning technical capabilities with business outcomes for CFOs, controllers, and compliance leaders. * Acted as a bridge between presales and post-sales, ensuring seamless handoff and long-term customer retention in a high-grow…
- Job: Tekion Corp — Founding Solutions Engineer → Global Sales & Solutions Engineering Leadership · 2019-11 – 2022-09 — Joined Tekion in stealth as the first presales engineer and later scaled into global leadership roles—helping shape SaaS solutions that transformed automotive retail while building frameworks applicable across AI/ML, and cloud industries. * Spearheaded every closed-won deal in the company’s early stage, building demo environments, proofs of concept, and technical win strategies that scaled Tekion to a $3.5B valuation. * Designed and delivered AI-powered and cloud-native SaaS demos tailored to C-suite and technical buyers, simplifying complex workflows for DMS / ERP, compliance, and 3rd party integrations. * Partnered directly with product and engineering to shape SaaS offerings, influenc…
- Job: DealerBuilt - LightYear Dealer Technologies — Solutions Executive | SaaS Implementations & Client Success · 2016-04 – 2019-11 — Acted as a strategic solutions partner, guiding mid-market and enterprise clients through SaaS implementations spanning accounting, payroll, and compliance—experience that bridges automotive with broader ERP and SaaS environments. * Led hundreds of SaaS ERP implementations, supporting CFOs, controllers, and back-office teams on accounting, sales & finance, fixed operations, and compliance workflows. * Served as both solutions engineer and trusted advisor, tailoring demos, proofs of concept, and implementation strategies that improved client adoption and retention. * Partnered with leadership teams at multi-rooftop groups to centralize operations, improving visibility and efficiency acros…
- Job: Asbury Automotive Group — Business Management | Accounting & Operations Compliance · 2015-02 – 2015-10 — Partnered with executives and accounting teams to streamline business and finance operations, gaining firsthand experience in workflows and compliance standards that later informed SaaS and fintech solution design. * Developed and implemented innovative solutions across 100+ locations, driving a 34% improvement in operational efficiency and a 26% reduction in customer complaints. * Managed compliance and risk mitigation strategies, conducting compliance risk assessments and operational audits to ensure adherence to state, federal, and internal regulations across sales, finance, and service departments. * Designed and led compliance training programs, educating dealership teams on risk ma…
- Job: CDK Global — SaaS Implementation Leader · 2012-01 – 2015-02 — Led large-scale SaaS implementations for enterprise clients in automotive and heavy truck, establishing repeatable frameworks for ERP, accounting, and compliance processes that later informed my work in fintech and cloud SaaS. * Directed enterprise-scale SaaS deployments for dealerships and heavy-truck operators, focusing on ERP, accounting, payroll, and compliance system adoption. * Designed repeatable onboarding frameworks that accelerated implementations and reduced time-to-value across thousands of global clients. * Trained client teams on payroll, accounts payable/receivable, and financial reporting workflows, strengthening long-term SaaS adoption. * Partnered with cross-functional…
- School: Wayland Baptist University — Masters in Business Administration, Business Administration and Management, General
- School: Wayland Baptist University — Bachelors of Science in Occupational Education, Business Administration and Management, General
- School: Community College of the Air Force — Associates in Applied Science, Airframe Mechanics and Aircraft Maintenance Technology/Technician
Skills
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