Stefanie Amini

Israel7.1k followers

Harpper

ex-Hafla venture

ex-Effortless Ventures

Most marketing teams don’t have a traffic problem. They have a clarity problem.
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Plenty of activity. Plenty of tools. Plenty of dashboards. Not enough momentum that actually turns into revenue. I run Gossip Media, a growth marketing studio that works with founders, CMOs, and leadership teams who want their marketing to finally feel focused, commercial, and grounded in what actually moves the business forward. We step in like a fractional CMO plus execution team. Strategy, messaging, content, creator programs, paid media, funnels, and testing. The goal is simple: fewer random bets, more repeatable growth. I’ve worked with early-stage startups, B-round companies, and fast-moving teams across SaaS, AI, legal tech, consumer apps, and services. A lot of the work sits at the messy intersection of brand, demand, and distribution, which is usually where growth either breaks or compounds. What clients tend to value most: • Clear positioning that makes selling easier • Growth plans that teams can actually run • Creator and content programs tied to revenue, not reach • Paid testing frameworks that surface signal fast • Honest feedback when something isn’t working I’m also big on treating marketing like a product function, not a support channel. The best teams use audience feedback, creator insight, and performance data as real inputs into product, messaging, and go-to-market decisions. If you follow my posts, you’ll see a lot about: • Cutting through vanity metrics • Building demand before scaling spend • Why creator work belongs closer to R&D • How founders can use content as leverage • Where growth strategies quietly fail If you’re building a company and want marketing that feels commercially sharp instead of noisy, happy to connect.

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GOSSIP MEDIA | CREATIVE GROWTH MARKETINGJOB
1. AI Growth Consultant
  1Y 2M
2. GTM / GTM
  6Y 7M
3. PMM Specialist
  6Y 7M
4. Influencer Mktg Specialist
  6Y 7M
5. Co Founder & Lead Advisor
  12Y 7M
GOOGLEJOB
1. Mktg Mentor @ Google Launc…
  11Y 7M
HARPPERJOB
1. Co-Founder
  7M
ASK ANNAJOB
1. Co-Founder & AI Consultant
  7M
DISCOVERING COFFEEJOB
1. Co Founder
  11Y 5M
MASSCHALLENGEJOB
1. Mktg Mentor, Speaker & Judge
  7Y 9M
VIZZI AIJOB
1. Co-Founder
  7M
HAFLA VENTUREJOB
1. Expert in Residence, Mktg
  4Y
MBOLDEN (FORMERLY WOMEN IN WIRELESS)JOB
1. Co Founder & President of…
  6Y 8M
EFFORTLESS VENTURESJOB
1. Venture Partner
  2Y 4M

Job: Gossip Media | Creative Growth Marketing — Co Founder & Lead Advisor · 2014 – present — Gossip Media is a digital marketing and growth specialists agency for startups and enterprise companies wanting to use content, creators, influencers, paid ads, and social media to create a lead generation funnel for their sales teams. The team aims to help and guide businesses and startups to reach and go past their expected growth goals via marketing, social and digital media. Gossip Media is a hands-on agency who can build your marketing strategy as well as building your content strategy, event planning, social media, media buying, PR, mobile marketing, branding, website development, product development (UX/UI) and startup strategy. The founders of Gossip Media are veterans of the sta…
Job: Google — Marketing Mentor @ Google Launchpad · 2015-01 – present — Mentoring at Google Campus TLV and Google Launchpad Accelerator Program - I am helping startups with Marketing, Growth and Go to Market strategy as well as product focus if needed, mobile app strategy for B2B and B2C...all part of the Google Launchpad program!
Job: Harpper — Co-Founder · 2026-01 – present — Stop overpaying for creator deals - influencer rates - campaign ROI - content quality - bad partnerships and more! Get senior-level judgment on creator selection, pricing, and performance. Built by operators who've managed 7-figure influencer budgets. Your Full Influencer Stack - Every tool you need to run profitable creator programs
Job: Ask Anna — Co-Founder & AI Consultant · 2026-01 – present — You're not too late. You're right on time. Learn to use AI in plain English - for your career, your business, or just to keep up with the world. No jargon. No pressure. Just friendly guidance.
Job: Gossip Media | Creative Growth Marketing — Go-to-Market / GTM · 2020 – present — Designing overall launch strategies, setting pricing, identifying target markets, and ensuring product-market fit. Managing the metrics, data flows, and tech stacks that track revenue, customer acquisition cost (CAC), and lifetime value (LTV)
Job: Discovering Coffee — Co Founder · 2015-03 – present — Discovering is a new community map showing all of the Artisan and Third Wave coffee spots near you. Check out the map! http://www.discoveringcoffee.com/
Job: Gossip Media | Creative Growth Marketing — AI Growth Consultant · 2025-06 – present — Helping startups and scaling companies adopt AI across their marketing and growth processes. I work with companies to identify where AI can improve workflows, increase productivity, and create better marketing systems, from AI-powered content creation and automation to customer acquisition, analytics, and AI search visibility. Areas I help companies with: • AI strategy and identifying marketing processes that can be improved with AI • Implementing AI tools and workflows across marketing teams • AI-powered content systems and automation • Generative Engine Optimization (GEO) — improving visibility across ChatGPT, Claude, Perplexity and Google AI Overviews • Growth marketing strategy and f…
Job: Hafla venture — Expert in Residence, Marketing · 2021-01 – 2025-01 — Hafla is a venture with a mission to build successful and innovative tech startups that creates new business opportunities and jobs in the Middle East & North Africa (MENA) Region. By leveraging one of the world’s richest tech hubs in the region and pairing it with a highly educated, skilled and entrepreneurial, yet underutilized market- we are leading a regional tech transfer of knowledge and experience. The Hafla vision comes together through the creation of a groundbreaking ecosystem and community which connects an Arab speaking market to high-impact technology in a professional, festive and collaborative way. http://www.hafla.org
Job: Gossip Media | Creative Growth Marketing — Product Marketing Specialist · 2020 – present
Job: MassChallenge — Marketing Mentor, Speaker & Judge · 2018-11 – present — Mentor and judge at MassChallenge Israel, helping startups in their growth, marketing, and strategy. I'm also a Judge for future startups to enter into the program, known as one of the best accelerators in the world! MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Switzerland, Texas, and the UK, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential early stage startups across all industries, from anywhere in the world. To date, 1,495 MassChallenge alumni have raised over $3 billion in funding, generated over $2 billion in revenue, and creat…
Job: Vizzi AI — Co-Founder · 2026-01 – present — Stop overpaying for creator deals - influencer rates - campaign ROI - content quality - bad partnerships and more! Get senior-level judgment on creator selection, pricing, and performance. Built by operators who've managed 7-figure influencer budgets. Your Full Influencer Stack - Every tool you need to run profitable creator programs
Job: Gossip Media | Creative Growth Marketing — Influencer Marketing Specialist · 2020 – present — I help brands and startups grow through influencer marketing that actually drives performance, not just awareness. At Gossip Media, we build and manage creator campaigns end to end, from strategy and sourcing to content direction, paid amplification, and tracking results as well as due diligence with the creators, and contracts and deal negotiations. The focus is always on turning creators into a scalable growth channel, not a one-off activation.
Job: Effortless Ventures — Venture Partner · 2018-07 – 2020-11 — Effortless is a venture development firm for early stage and growth companies. Effortless takes you from an idea stage to a commercially viable product. Contrary to others we are not a studio, agency, outsourcing or consultancy firm. We become part of your team to streamline your processes and make the brand, strategy and product development effortless.
Job: mBolden (formerly Women in Wireless) — Co Founder & President of Israel Chapter · 2014-05 – 2021-01 — mBolden(formerly Women in Wireless) is a global organization that champions women in mobile and digital with over 10k members in 13 cities around the world. I am the President and Founder of the Israel chapter. Contact me for more details or if you'd like to get involved. We are accepting sponsorships.
School: Middlesex University — Bachelor of Arts (BA), Marketing
School: JFS School

Skills

Go-to-Market StrategyStart-up LeadershipProduct MarketingMarketing Budget ManagementPerformance MetricsMulti-Channel MarketingDemand GenerationWeb Content WritingAttention to DetailMarketing CampaignsContent StrategyStartup MarketingInfluencer MarketingGrowth MarketingAffiliate MarketingOnline MarketingViral MarketingCreative WritingCreative StrategyArtificial Intelligence (AI)

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Stefanie Amini

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