Sven R.

Sales Leader - APJ | Cybersecurity | Channels | Alliances | Ecosystems

Greater Sydney Area4.2k followers

AppSecAIex-Primus Hotkey

ex-Contour, Inc. (Formerly VholdR/Twenty20)

In a world of constant change, I turn customer challenges into strategic growth opportunities by creating, scaling, and optimizing go-to-market teams.
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With over 25 years of leadership in the technology industry—and 16 years specializing in security—I’ve successfully led sales, channel, SE, and consulting teams to drive innovation and revenue growth. This blend of strategic insight and hands-on execution has empowered me to forge strong partnerships and deliver transformative results. 🤖 𝙎𝙊𝙈𝙀 𝙏𝙃𝙄𝙉𝙂𝙎 𝘼𝘽𝙊𝙐𝙏 𝙈𝙀 • I'm a first generation Australian • I've lived and worked in 5 countries - Australia, Singapore, China, Japan & USA • Joined my first cybersecurity startup back in 1997 • I led the sales team that took a vendor into the INC500 twice, 2nd time to 7 • Came to Singapore for 3 years, still here after 12 🛠 𝗪𝗛𝗔𝗧 𝗜'𝗠 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗢𝗡 • After satisfying my curiosity and building my own SaaS company I'm back home in the Cybersecurity industry • I co-host the Singapore chapter of DOTM, which has become the largest monthly social cyber meetup in Singapore where CISOs, security architects, threat hunters, consultants and vendors all mingle in a causal environment • I am also the host of Cyber Village, a WhatsApp community of almost 500 cyber professionals primarily from the ASEAN region but also covering HK & Australia • I speak fluent German and have a growing proficiency in Indonesian 🗣 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗧𝗔𝗟𝗞 𝗧𝗢 𝗠𝗘 𝗔𝗕𝗢𝗨𝗧 • Cybersecurity • GTM leadership • Channels, Alliances & Ecosystems • Australian Rules Football • Rock climbing & Mountaineering 🔎 𝗪𝗛𝗘𝗥𝗘 𝗘𝗟𝗦𝗘 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗙𝗜𝗡𝗗 𝗠𝗘 𝗢𝗡 𝗧𝗛𝗘 𝗜𝗡𝗧𝗘𝗥𝗡𝗘𝗧 • Twitter - @radavics • Blog - co/blog

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GTM Index

APPSECAIJOB
1. GTM Lead APJ
  1Y 2M
INFOBLOXJOB
1. Head of Distribution - APJ
  11M
INTRIBEJOB
1. CEO
  2Y 1M
NEXT CONSULTINGJOB
1. Managing Dir
  7Y 4M
UNCLOAK™JOB
1. Cyber Security Advisor
  1Y 2M
IRONKEY BY IMATIONJOB
1. General Mgr - Asia Pacific
  3Y 10M
CONTOUR, INC. (FORMERLY VHOLDR/TWENTY20)JOB
1. VP & General Mgr - Interna…
  8M
2. VP - World Wide Sales
  2Y 6M
3. VP International Sales
  10M
BIOPASSWORDJOB
1. Regional VP, Asia Pacific
  11M
WATCHGUARD TECHNOLOGIESJOB
1. Sales Dir - ANZ
  3Y 1M
2. BDM
  2Y 2M
3. Regional Sales Mgr - South…
  1Y 11M
4. Regional Sales Eng - APAC
  1Y 2M
PRIMUS HOTKEYJOB
1. Senior Network & Security…
  6M

Job: Primus Hotkey — Senior Network & Security Engineer · 1998-06 – 1998-12
Job: Contour, Inc. (Formerly VholdR/Twenty20) — Vice President - World Wide Sales · 2009-01 – 2011-07
Job: Contour, Inc. (Formerly VholdR/Twenty20) — VP & General Manager - International Business · 2011-07 – 2012-03
Job: Infoblox — Head of Distribution - APJ · 2023-12 – 2024-11
Job: WatchGuard Technologies — Regional Sales Manager - Southern Asia · 2000-02 – 2002-01 — Regional Sales Manager for South East Asia, Australia and New Zealand. Achievements: * Closed largest Managed Services deal in the Asia Pacific region * Built the territory to be the most profitable region world wide * Created the first tiered channel program for the company
Job: Uncloak™ — Cyber Security Advisor · 2018-01 – 2019-03
Job: AppSecAI — GTM Lead APJ · 2025-06 – present — AppSecAI is transforming application security through AI-powered expert automation, enabling organizations to secure applications at portfolio scale. By combining existing security tools with advanced AI technologies, AppSecAI helps enterprises secure applications at scale, reduce costs, and accelerate software delivery. Led by security pioneers from Contrast Security, Network General, and Cloudflare, AppSecAI is redefining the future of security automation.
Job: WatchGuard Technologies — BDM / Technical Director - Asia Pacific · 2002-01 – 2004-03
Job: WatchGuard Technologies — Sales Director - ANZ · 2004-03 – 2007-04
Job: WatchGuard Technologies — Regional Sales Engineer - APAC · 1998-12 – 2000-02 — Regional Sales Engineering role covering all of the Asia Pacific region including Japan. In addition to partner training and providing support to close major deals and tenders, this role included: * Delivering presentations to large audiences at security conferences around the region * Writing articles for security publications in region, some were syndicated world wide * Thought leadership PR engagement with press and analysts Achievements: * Assisted closing new distribution partnerships in 22 countries * Highest performing region world wide two years running * Created first firewall channel certification program * Received Sales Engineer of the year Award in 1999
Job: IronKey by Imation — General Manager - Asia Pacific · 2012-03 – 2016-01 — Brought on as part of the global turnaround team to head up the turn around in the Asia Pacific team. imation, traditionally a leader in storage solutions globally acquired a number of cyber security startups to re-invigorate the brand in a growing category. I was brought on to drive revenue growth by: - integrating the newly acquired brands into the Asia Pacific imation team - establish the IronKey brand as the primary brand for imation security solutions - analyse and re-structure the combined distribution channels of imation and the acquired companies - drive the go-to-market of the new brand and build out the direct and channel sales teams
Job: Contour, Inc. (Formerly VholdR/Twenty20) — VP International Sales · 2008-03 – 2009-01 — Hot new Seattle based Start-up. www.contour.com
Job: Next Consulting — Managing Director · 2016-07 – 2023-11 — Built a successful Consulting business that focussed on: * Go-to-market consulting and market entry * Channel and Ecosystem development * Channel program development * Sales coaching * Sales Leadership coaching
Job: BioPassword — Regional VP, Asia Pacific · 2007-03 – 2008-02 — Responsible for all sales and business development activities across Asia Pacific. Initial focus on building pedigree channels Achievements: * Signed Asia Pacific wide partnership with Citrix
Job: intribe — CEO · 2021-11 – 2023-12 — We help SMEs and Startups lower their Customer Acquisition costs and expand their reach by making partnerships easier. Currently building clusters around CPG brands and Sports brands. All are welcome, though.
School: Monash University
School: Melbourne High School

Skills

Application SecuritySales LeadershipCloud ComputingManaged ServicesChannel PartnersSolution SellingStrategic PartnershipsSales OperationsInternational SalesChannelGo-to-market StrategySecurityNew Business DevelopmentInternational BusinessStart-upsBusiness DevelopmentManagementSalesSaaSStrategic Planning

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Sven R.

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