Shih-Ting Hsu
Regional Marketing & Key Account Specialist | Brand Partnerships, GTM Strategy & Integrated Campaigns Across APAC
I build brand and regional marketing strategies that turn partnerships into measurable growth.
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Over 5+ years across travel, tech, and PR, I've led integrated GTM campaigns across TW/HK/JP/KR/SEA, grown partnership pipelines by 400%+, and closed a company's first cross-border tourism board deal — always by translating consumer insight into budget-accountable, results-driven campaigns.
GTM Index
- KKDAYJOB
- Senior Specialist2Y 5M
Senior Specialist – Key Account & New Initiatives (Regional Marketing/GTM)
KKday
Own regional partnership and pitch strategy for global tourism boards and key travel accounts (Korea, Philippines, Austria, Switzerland Tourism, Dubai), growing total proposal pipeline 400%+ YoY and closing the company's first cross-border tourism board partnership. Design and lead integrated multi-market GTM campaigns (TW/HK/JP/KR/SEA) spanning CRM, KOL, paid media and OOH — driving double-digit YoY GMV growth across partner projects. Serve as lead point of contact for a national Tourism Organization partnership, driving marketing strategy, funding negotiations, and go-to-market rollout in coordination with local market teams.
- ECLOUDVALLEY DIGITAL TECHNOLOGYJOB
- Corporate Communications S…1Y 11M
Corporate Communications Specialist
eCloudvalley Digital Technology
Transformed an internal anniversary event into the company's first external brand forum, building a scalable framework replicated across 8 APAC markets. Built and led a partner sponsorship program with global tech brands, covering ~80% of total marketing budget and materially improving campaign ROI. Owned regional brand governance and executive thought-leadership content, ensuring consistent brand positioning across APAC go-to-market efforts.
- ELITE PR GROUPJOB
- Public Relations Specialist2Y
Public Relations Specialist
Elite PR Group
Led product launch communications for consumer tech brands, repositioning narratives from technical specs to lifestyle storytelling to expand media reach beyond category-specific outlets. Drove cross-industry media partnerships, successfully placing brand narratives in non-traditional verticals (lifestyle, outdoor, design). Applied data-driven optimization to KOL and social campaigns, growing social reach ~200% while managing end-to-end partner and performance tracking.
- Job: KKday — Senior Specialist – Key Account & New Initiatives (Regional Marketing/GTM) · 2024-05 – present · 2y 3mo — Own regional partnership and pitch strategy for global tourism boards and key travel accounts (Korea, Philippines, Austria, Switzerland Tourism, Dubai), growing total proposal pipeline 400%+ YoY and closing the company's first cross-border tourism board partnership. Design and lead integrated multi-market GTM campaigns (TW/HK/JP/KR/SEA) spanning CRM, KOL, paid media and OOH — driving double-digit YoY GMV growth across partner projects. Serve as lead point of contact for a national Tourism Organization partnership, driving marketing strategy, funding negotiations, and go-to-market rollout in coordination with local market teams.
- Job: eCloudvalley Digital Technology — Corporate Communications Specialist · 2022-06 – 2024-05 · 1y 11mo — Transformed an internal anniversary event into the company's first external brand forum, building a scalable framework replicated across 8 APAC markets. Built and led a partner sponsorship program with global tech brands, covering ~80% of total marketing budget and materially improving campaign ROI. Owned regional brand governance and executive thought-leadership content, ensuring consistent brand positioning across APAC go-to-market efforts.
- Job: Elite PR Group — Public Relations Specialist · 2020-04 – 2022-04 · 2y — Led product launch communications for consumer tech brands, repositioning narratives from technical specs to lifestyle storytelling to expand media reach beyond category-specific outlets. Drove cross-industry media partnerships, successfully placing brand narratives in non-traditional verticals (lifestyle, outdoor, design). Applied data-driven optimization to KOL and social campaigns, growing social reach ~200% while managing end-to-end partner and performance tracking.
- School: Bournemouth University — Master's degree, MSc Events Management
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