Sherlyn Chong
Global Enablement | GTM Strategy & Sales Readiness | Driving Field Performance at Scale | LinkedIn · PayPal
LinkedInResults-driven enablement leader with 10+ years of experience designing and scaling go-to-market and sales enablement programs across APAC for global tech companies, including LinkedIn and PayPal.
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Adept at owning end-to-end program operations - from strategy and design to cross-functional execution and impact measurement - for complex, multi-market GTM Uniquely positioned across both enablement depth and commercial functions, with a strong track record of driving channel partner programs, SMB growth strategies, and field team performance across global and regional markets. Previously managed multi-million dollar channel partnerships and global partner Experienced in leveraging AI-powered tools such as Gong and Hyperbound to evaluate field performance, surface coaching insights, and drive continuous improvement at scale. Known for mentoring high-performance teams, leading cross-functional initiatives, and building trusted partnerships with internal and external stakeholders to deliver measurable business outcomes.
GTM Index
- LINKEDINJOB
- Senior Global GTM Enableme…1Y 9M
Senior Global GTM Enablement Lead
LinkedIn
Drive GTM enablement strategy and end-to-end program execution across LinkedIn Talent Solutions, spanning NAMER, EMEA, and APAC - delivering multi-market launches across a global sales organization. Architect scalable operational systems, governance frameworks, and enablement infrastructure that elevate execution quality, organizational alignment, and adoption at scale.
- Senior Program Mgr, APAC S…4Y 10M
Senior Program Manager, APAC Sales Readiness
LinkedIn
- PAYPALJOB
- Global Sales Enablement2Y 9M
Global Sales Enablement
PayPal
Spearheaded the implementation of a global sales platform, enhancing sales processes across multiple regions. Developed and executed a comprehensive training program for APAC sales managers, covering 15 markets. Drove stakeholder alignment and change management initiatives to ensure successful adoption of new tools.
- Regional Program Mgr (Regi…2Y 5M
Regional Program Manager (Regional Merchant Services)
PayPal
Overall-in-charge for management of APAC portfolio of regional programmes comprising sales excellence, channel partnership and internal on-boarding programmes. Oversee programmes planning, implementation and tracking to support APAC sales teams across region to grow sales. Pioneer in introducing first APAC Partner Programme Portal in company, streamlining partner on-boarding process for smoother and more user-friendly experience Spearheaded first APAC Sales On-boarding Programme in company for new staff, resulting in reduction in staff turnover rate and positive feedback from staff
- SMB Development Mgr (Regio…1Y 11M
SMB Development Manager (Regional Merchant Services)
PayPal
Key role in supporting over 80 APAC SMB teams to increase SMB merchant sales by several million dollars Conducted in excess of 20 merchant tools training to over 130 sales and operations teams across APAC Developed and implemented Share of Checkout and Mobilization plug-in tools for merchant such as agapebabies.com; reducing time taken to adopt company’s integration of best practices from one month to minutes and enabling quicker time for merchants to launch mobile website Drove positive impact across all key metrics with incremental revenue of several million dollars
- Channel Partnership Mgr (S…3Y
Channel Partnership Manager (SEA Channel Development)
PayPal
Managed SEA Channel Partnership Programme through launching the first PayPal Southeast Asia Channel Partner Portal Recruited new channel partners like Abacus International in Singapore and managed key eCommerce partners like largest online shopping and auction site Lelong.my in Malaysia and leading online payment service provider Paysbuy in Thailand Liaised closely with partners and presented at seminars on PayPal’s unique value proposition to drive merchant acquisition
- TRAVELPORTJOB
- Partner Mktg Mgr (Strategi…2Y 10M
Partner Marketing Manager (Strategic Client Services)
Travelport
Managed diverse portfolio of over 20 key airlines and travel agency accounts with a net worth of USD$5 million, including Jetstar Asia, Malaysia Airlines and Dynasty Travel, building up strong relationships to grow business revenue Responsible for prospecting, evaluating and driving various opportunities to further grow sales and define strategic targets for key accounts; In charge of hotel web portals for airline accounts Formulated and implemented 50 joint marketing programmes to exceed sales target by 60% Achieved triple year-on-year revenue growth for airline accounts, proving ability to work under pressure, time and budget constraints Built up extensive network with key hotel indus…
- Customer Service Management2Y 2M
Customer Service Management
Travelport
Handpicked by management to set up new customer service team from ground up, establishing operational standards and processes for smoother and better quality running of customer service operations Managed team of 5 Customer Service Executives in full spectrum of frontline operations; Efficiently resolved customer problems by providing technical advice, leading to better customer service quality Designed service standards from scratch, achieving excellent service standards and receiving over 30 compliments per year from customers Promoted to Partner Marketing Manager in 1.5 years
- Job: Travelport — Customer Service Management · 2005-10 – 2007 · 1y 3mo — Handpicked by management to set up new customer service team from ground up, establishing operational standards and processes for smoother and better quality running of customer service operations Managed team of 5 Customer Service Executives in full spectrum of frontline operations; Efficiently resolved customer problems by providing technical advice, leading to better customer service quality Designed service standards from scratch, achieving excellent service standards and receiving over 30 compliments per year from customers Promoted to Partner Marketing Manager in 1.5 years
- Job: PayPal — Channel Partnership Manager (SEA Channel Development) · 2009-12 – 2012-12 · 3y — Managed SEA Channel Partnership Programme through launching the first PayPal Southeast Asia Channel Partner Portal Recruited new channel partners like Abacus International in Singapore and managed key eCommerce partners like largest online shopping and auction site Lelong.my in Malaysia and leading online payment service provider Paysbuy in Thailand Liaised closely with partners and presented at seminars on PayPal’s unique value proposition to drive merchant acquisition
- Job: PayPal — Regional Program Manager (Regional Merchant Services) · 2015-01 – 2017-06 · 2y 5mo — Overall-in-charge for management of APAC portfolio of regional programmes comprising sales excellence, channel partnership and internal on-boarding programmes. Oversee programmes planning, implementation and tracking to support APAC sales teams across region to grow sales. Pioneer in introducing first APAC Partner Programme Portal in company, streamlining partner on-boarding process for smoother and more user-friendly experience Spearheaded first APAC Sales On-boarding Programme in company for new staff, resulting in reduction in staff turnover rate and positive feedback from staff
- Job: PayPal — Global Sales Enablement · 2017-06 – 2020-03 · 2y 9mo — Spearheaded the implementation of a global sales platform, enhancing sales processes across multiple regions. Developed and executed a comprehensive training program for APAC sales managers, covering 15 markets. Drove stakeholder alignment and change management initiatives to ensure successful adoption of new tools.
- Job: PayPal — SMB Development Manager (Regional Merchant Services) · 2013-01 – 2014-12 · 1y 11mo — Key role in supporting over 80 APAC SMB teams to increase SMB merchant sales by several million dollars Conducted in excess of 20 merchant tools training to over 130 sales and operations teams across APAC Developed and implemented Share of Checkout and Mobilization plug-in tools for merchant such as agapebabies.com; reducing time taken to adopt company’s integration of best practices from one month to minutes and enabling quicker time for merchants to launch mobile website Drove positive impact across all key metrics with incremental revenue of several million dollars
- Job: Travelport — Partner Marketing Manager (Strategic Client Services) · 2007 – 2009-11 · 2y 10mo — Managed diverse portfolio of over 20 key airlines and travel agency accounts with a net worth of USD$5 million, including Jetstar Asia, Malaysia Airlines and Dynasty Travel, building up strong relationships to grow business revenue Responsible for prospecting, evaluating and driving various opportunities to further grow sales and define strategic targets for key accounts; In charge of hotel web portals for airline accounts Formulated and implemented 50 joint marketing programmes to exceed sales target by 60% Achieved triple year-on-year revenue growth for airline accounts, proving ability to work under pressure, time and budget constraints Built up extensive network with key hotel indus…
- Job: LinkedIn — Senior Global GTM Enablement Lead · 2025-01 – present · 1y 7mo — Drive GTM enablement strategy and end-to-end program execution across LinkedIn Talent Solutions, spanning NAMER, EMEA, and APAC - delivering multi-market launches across a global sales organization. Architect scalable operational systems, governance frameworks, and enablement infrastructure that elevate execution quality, organizational alignment, and adoption at scale.
- Job: LinkedIn — Senior Program Manager, APAC Sales Readiness · 2020-03 – 2025-01 · 4y 10mo
- School: Massachusetts Institute of Technology — MIT Fintech: Future Commerce
- School: Edith Cowan University — Bachelor’s Degree
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