Sandeep Todi

Growth Executive - Fintech & B2B Software | Market Expansion & GTM Strategy | Strategic Partnerships & Commercial Leadership

Canada12k followers

White Light Technology

ex-Truly Financial

ex-Remitr

I help fintech, financial infrastructure, and B2B software companies enter new markets, sharpen positioning, build partner-led GTM motions, and scale revenue across North America and global
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My work sits at the intersection of market expansion, GTM strategy, strategic partnerships, product commercialization, and customer growth. Over the last decade, I have helped build and scale cross-border payments and business banking platforms across the S. and Canada, working with banks, payment processors, fintech partners, accounting ecosystems, startup accelerators, and SMB/mid-market Across these roles, the common thread has been helping companies translate complex products into clear market narratives, scalable distribution, trusted partnerships, and sustainable growth Currently, I advise growth-stage companies in AI, vertical SaaS, insurtech, HR tech, EOR, and emerging technology as a fractional CMO / GTM advisor, while also exploring senior operating roles where I can help scale regional growth, partnerships, and market Core strengths:** Market Expansion & GTM Strategy **Building and executing practical go-to-market plans for new geographies, customer segments, and partner-led ** Strategic Partnerships & Ecosystem Growth **Developing partnerships with banks, fintechs, SaaS platforms, accounting firms, accelerators, law firms, HR support firms, and startup ** Positioning, Messaging & Product Commercialization **Turning complex financial, technical, and regulated products into clear narratives, sales motions, and customer ** Embedded Finance & Platform Growth **Launching API-driven products, integrations, co-branded programs, and ecosystem partnerships that expand reach and unlock new revenue ** Founder & Executive Engagement **Leading founder programs, GTM roundtables, market-entry conversations, and executive-level initiatives connecting startups with operators, investors, enterprise leaders, and strategic partners.

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WHITE LIGHT TECHNOLOGYJOB
1. Fractional CMO & GTM Advisor
  1Y 7M
SAASBOOMIJOB
1. Founding U.S. Chapter Lead
  1Y 7M
2. Community Volunteer
  3Y 11M
SCHULICH STARTUPSJOB
1. Startup Mentor
  1Y 9M
THE DMZJOB
1. Expert-in-Residence - Foun…
  1Y 3M
2. Mentor
  1Y 1M
3. Alumni In Residence
  1Y 4M
BOARDYJOB
1. Advisor
  2M
TRULY FINANCIALJOB
1. Head of Mktg & Growth
  3Y 7M
REMITRJOB
1. Chief Mktg Officer
  5Y 11M
EMPORTANT HRMSJOB
1. Head of Business
  3Y 8M
FLUOUS SOLUTIONS PVTJOB
1. Chief Operating Officer
  4Y 11M
ELECTROSTEEL GROUPJOB
1. Chief Information Officer
  3Y 11M

Job: White Light Technology — Fractional CMO & GTM Advisor · 2025-01 – present — At White Light Technology, I support fintech, AI, insurtech, EOR tech, B2B software, and emerging technology companies through fractional CMO, GTM advisory, market-entry, and growth mandates. My work focuses on helping leadership teams translate complex products into clearer market positioning, sharper ICP strategy, partner-led GTM motions, North America expansion plans, sales enablement, and stronger commercial execution. * Helped growth-stage fintech and B2B software companies sharpen market focus, define ICPs, and build GTM plans tied to revenue priorities. * Supported North America market-entry and expansion strategy for international companies, including segmentation, localization, p…
Job: SaaSBoomi — Founding U.S. Chapter Lead | Founder Programs, Community & GTM Conversations · 2025-01 – present — Launched and helped grow the U.S. presence for SaaSBoomi / AIBoomi, supporting India-origin SaaS and AI founders expanding into North America. Built founder, operator, investor, and ecosystem relationships across the Bay Area, New York, and Canada, with a focus on market access, GTM learning, and high-trust community-led growth. • Built U.S. chapter presence and programming for SaaS and AI founders entering or scaling in North America. • Developed relationships with founders, operators, VCs, ecosystem partners, and senior technology leaders. • Designed GTM roundtables, founder sessions, mentor networks, and market-access programming. • Supported founders on North America expansion, positio…
Job: SaaSBoomi — Community Volunteer · 2022-09 – present — Helping build the largest SaaS founders' pay-it-forward community
Job: Schulich Startups — Startup Mentor · 2024-11 – present — Mentor international startups entering Canada, supporting founders on market entry, positioning, GTM strategy, customer discovery, and early scaling.
Job: The DMZ — Expert-in-Residence - Founder Network · 2025-05 – present
Job: The DMZ — Mentor · 2024-04 – 2025-05
Job: The DMZ — Alumni In Residence · 2022-12 – 2024-04
Job: Boardy — Advisor · 2026-06 – present — Boardy is humanized AI at work. Thoughtful, empathetic and very very smart. I got on the train a few months ago, but more recently, it's supercharged my day with thoughtful suggestions, follow up actions and building a curated network in less than a week. Continue to be impressed by it and looking to proactively make it better for me (and for you).
Job: Truly Financial — Head of Marketing & Growth / Chief Business Officer · 2021-01 – 2024-08 — Led GTM, partnerships, revenue growth, product commercialization, and customer lifecycle strategy for a cross-border SMB banking and payments platform serving businesses across the U.S. and Canada. • Launched and scaled a North America business banking platform across the U.S. and Canada, acquiring thousands of SMB customers. • Drove GTM, partnerships, and revenue growth across direct, digital, partner, lifecycle, and ecosystem channels. • Worked with banks, card issuers, payment processors, compliance vendors, and fintech partners to support platform launch, infrastructure scale, and customer growth. • Launched an embedded/API-led partner platform enabling fintechs, marketplaces, accounti…
Job: Remitr — Chief Marketing Officer | Cross-Border Payments GTM · 2015-01 – 2020-12 — Cross-border payments GTM, product repositioning, and SMB customer growth. Led market launch, positioning, and GTM for one of Canada’s early B2B cross-border payments platforms for SMBs, after helping reposition the business from consumer remittance to business payments. Worked across product, marketing, partnerships, customer insights, and ecosystem development to build trust in a regulated fintech category. • Launched and scaled a B2B cross-border payments platform for Canadian SMBs. • Positioned Remitr as a faster, lower-cost alternative to traditional bank wires and cheques. • Helped reposition the business from consumer remittance to SMB payments, aligning product, GTM, messaging, an…
Job: Emportant HRMS — Head of Business | HR & Payroll SaaS, GTM & Market Expansion · 2011-04 – 2014-12 — Led GTM, product commercialization, partnerships, and customer growth for one of India’s early cloud HR/payroll SaaS platforms, serving SMB and mid-market customers across India and international markets. Helped scale the business across multiple verticals while building repeatable direct and partner-led growth motions. • Co-founded and scaled one of India’s early cloud HR/payroll SaaS platforms, expanding from SMB customers into mid-market and multi-location enterprises. • Led GTM, product commercialization, partnerships, and customer growth across India, Southeast Asia and the Middle East. • Grew revenue 30% YoY through direct sales and a new partner-led channel. • Built and commercializ…
Job: Fluous Solutions Pvt Ltd — Chief Operating Officer | Enterprise Payroll & Customer Operations · 2006-05 – 2011-04 — Led delivery, customer operations, and commercial governance for an enterprise HR/payroll platform serving large banks, manufacturing companies, BPOs, and shared service centers. Worked across product, engineering, implementation, support, and systems integrator partners to deliver complex enterprise deployments and strengthen account profitability. • Led enterprise payroll implementations and customer operations for banks, manufacturing companies, BPOs, and shared service centers. • Managed implementation, support, and customer operations teams across complex enterprise deployments. • Oversaw major banking accounts with 100,000+ employees across payroll and HRMS implementations. • Worked…
Job: Electrosteel Group — Chief Information Officer | IT Transformation & Business Operations · 2003 – 2006 — Led enterprise IT transformation for a large manufacturing group, modernizing core systems, improving infrastructure reliability, and aligning technology investments with business performance. Also managed a small operating unit as a profit center, bringing hands-on exposure to commercial and operational turnaround. • Improved systems reliability and scalability by over 300%. • Led ERP modernization planning and vendor evaluation. • Managed cross-functional stakeholders across manufacturing, sales, IT, and finance. • Took on profit-center responsibility for an ancillary manufacturing unit, improving performance from loss-making to profitable.
School: St. Xavier's College (Autonomous), Kolkata
School: CMC — PGD, Applied Computer Science
School: St. James' School (Kolkata)
School: Don Bosco School,Siliguri

Skills

Commercial ExecutionNew Market ExpansionP&L ManagementMid-MarketSMBCustomer RetentionCustomer AcquisitionMessaging ArchitecturePerformance MarketingIntegrated MarketingAccounting SoftwarePayroll ManagementDemand GenerationProduct MarketingInternet BankingEcosystem ManagementCommunity DevelopmentCross-Functional Team BuildingStorytellingPositioning (Marketing)

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Sandeep Todi

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