Sam Claassen
Growth + GTM Engineering // a16z Growth Engineering Fellow
GTM Index
- TYPE.COMJOB
- Founding Growth Lead1M
Founding Growth Lead
type.com
- STARTUP COOKIEJOB
- Co-founder, GTM Eng3Y 5M
Co-founder, GTM Engineer
startup cookie
We turn thought leadership content into growth for start-up founders and leaders. Instead of outsourcing to humans, we build custom AI workflows and systems for each client that we then run and manage ourselves.
- REFLECTJOB
- Head of Growth4Y
Head of Growth
Reflect
Led all growth, marketing and GTM efforts for Reflect - an AI note-taking app.
- SAFETYWINGJOB
- Growth Advisor5M
Growth Advisor
SafetyWing
- Head of Growth4Y
Head of Growth
SafetyWing
- LEAFLYJOB
- GTM9M
GTM
Leafly
- CARV BY MOTIONMETRICSJOB
- Founding Growth Lead1Y
Founding Growth Lead
Carv by MotionMetrics
- OPTIMIZE FITNESS,JOB
- Growth Hacker7M
Growth Hacker
Optimize Fitness, Inc.
- ACCESS FUNDJOB
- Digital Mktg Mgr1Y 4M
Digital Marketing Manager
Access Fund
- FREEBUSYJOB
- Growth Marketer3M
Growth Marketer
FreeBusy
SaaS and App Store growth marketing.
- INCITING MARKETING SOLUTIONSJOB
- Mktg Consultant7M
Marketing Consultant
Inciting Marketing Solutions
I provide market research consulting for small businesses involving SEO and keyword analysis, content creation, web development, brand management and competition analysis.
- UNIVERSITY OF COLORADO BOULDERSCHOOL
- Bachelor of Science (BS),…3Y 11M
Bachelor of Science (BS), Advertising
University of Colorado Boulder
- UNIVERSITY OF CAPE TOWNSCHOOL
- Study Abroad11M
Study Abroad
University of Cape Town
- SEATTLE UNIVERSITYSCHOOL
- Seattle University1Y 11M
Seattle University
Seattle University
- Job: type.com — Founding Growth Lead · 2026-07 – present · 1 mo
- Job: startup cookie — Co-founder, GTM Engineer · 2023-02 – 2026-07 · 3y 5mo — We turn thought leadership content into growth for start-up founders and leaders. Instead of outsourcing to humans, we build custom AI workflows and systems for each client that we then run and manage ourselves.
- Job: Reflect — Head of Growth · 2021-01 – 2025-01 · 4y — Led all growth, marketing and GTM efforts for Reflect - an AI note-taking app.
- Job: SafetyWing — Growth Advisor · 2023-02 – 2023-07 · 5 mo
- Job: SafetyWing — Head of Growth · 2019-05 – 2023-05 · 4y
- Job: Leafly — GTM · 2018-07 – 2019-04 · 9 mo
- Job: Carv by MotionMetrics — Founding Growth Lead · 2017-06 – 2018-06 · 1y
- Job: Access Fund — Digital Marketing Manager · 2016-02 – 2017-06 · 1y 4mo
- Job: FreeBusy — Growth Marketer · 2016-11 – 2017-02 · 3 mo — SaaS and App Store growth marketing.
- Job: Inciting Marketing Solutions — Marketing Consultant · 2015-06 – 2016-01 · 7 mo — I provide market research consulting for small businesses involving SEO and keyword analysis, content creation, web development, brand management and competition analysis.
- Job: Optimize Fitness, Inc. — Growth Hacker · 2017-03 – 2017-10 · 7 mo
- Job: No-company. (Self-employed.) — Growth Hacker · unknown – present
- Job: Mike Ollefs — Growth Hacker · unknown – present
- Job: No-company. (Self-employed.) — Marketing Consultant · unknown – present
- Job: Go To Market Engineering — Marketing Consultant · unknown – present
- Job: Mike Ollefs — Marketing Consultant · unknown – present
- Job: Go To Market Engineering — Growth Hacker · unknown – present
- School: University of Colorado Boulder — Bachelor of Science (BS), Advertising · 2012 – 2015
- School: University of Cape Town — Study Abroad · 2014 – 2014
- School: Seattle University · 2011 – 2012
Skills
Playbooks
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