Rob Rijkhoek
Director | Go-To-Market Strategy | Growth Hacking | Cloud, Security, Data & AI | Digital | Solutions
In my current role, I design and execute digital sales plays for our solutions across Cloud, Security, and Data & AI. I translate strategy into actionable motions that help vendors, partners, and internal teams accelerate adoption and grow recurring
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Previously, I worked with international companies including Ford Motor Company, DSM, and BT as an interim Senior Marketing Engineer, and served as Marketing Manager at the award‑winning cloud company Greenclouds. I hold a Master’s degree in Marketing Management from Tilburg University (2007) and have a strong interest in B2B marketing, sales and marketing processes, customer buying journeys, and lifecycle campaigning.
GTM Index
- TD SYNNEXJOB
- Dir, Global Solutions GTM,…4Y 11M
Director, Global Solutions Go-to-Market, High-Growth Technologies
TD SYNNEX
Responsible for developing and implementing digital sales plays for our solutions across Cloud, Security, and Data & AI. I translate strategy into actionable motions that help vendors, partners, and internal teams accelerate adoption & grow recurring revenue.
- TECH DATAJOB
- Dir Global Solutions GTM3M
Director Global Solutions Go-to-Market
Tech Data
- Global Cloud Solution Mana…2Y 8M
Global Cloud Solution Management Lead
Tech Data
Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 83 on the Fortune 500® and has been named one of Fortune’s “World’s Most Admired Companies” for eight straight years. To find out more, visit www.techdata.com or follow us on Twitter, LinkedIn, and Facebook. We help customers weave technology into the fabric of 21st century life and deliver solutions the world needs to connect, grow and advance. Technology is e…
- Global Program Dir Microso…4M
Global Program Director Microsoft QLP [interim]
Tech Data
- Cloud Solutions & Portfoli…1Y 8M
Cloud Solutions & Portfolio Manager
Tech Data
- GREENCLOUDSJOB
- Mktg Mgr4Y 7M
Marketing Manager
GREENCLOUDS
Greenclouds aggregates qualified datacenter infrastructures from service providers into a uniform global cloud. Customers have on-demand access to this cloud for service requests, which are then routed to local service providers in line with the requirements and local legislation. Greenclouds do not own datacenters of infrastructures –but provides a platform, which connects an ecosystem of Service Providers, Independent Software Vendors, Value Added Resellers and Consumers of the services.
- MILESTONE B2BJOB
- Senior Mktg Eng5Y 9M
Senior Marketing Engineer
Milestone B2B
Milestone is a marketing services firm, delivering sales driven marketing programs and effective lead generation campaigns. We focus on supporting ambitious directors of medium & large B2B companies such as DSM, KPN, Ford Motor Company, Arcadis, Royal Ten Cate, BT and BT Openzone, Delta Lloyd and more. We make marketing measurable, enabling our clients to step-by-step increase their marketing-returns. Hence, they can outperform their competitors, instead of having to outspend them… As Senior Marketing Engineer, I helped clients to successfully and sustainably develop, execute, and optimize their (online) marketing- and sales activities, on topics like buying journey analysis, strategy deve…
- DE 3 MARKETEERSJOB
- Owner/Dir6Y 6M
Owner/Director
De 3 Marketeers
De 3 Marketeers, my personal marketing agency to represent myself in marketing projects for SMB customers in IT, Finance and Consulting. A great experience, good learnings & some solid achievements. Discontinued in 2010.
- SHOPFACTORJOB
- Owner/Dir1Y 8M
Owner/Director
Shopfactor
Shopfactor was an attempt to create a simple eCommerce service for the Wholesale. We worked hard and launched a number of webshops in various markets during this period. Discontinued in 2007.
- ILSE MEDIAJOB
- NU.nl2Y 5M
NU.nl
ilse media
- Established and managed an effective helpdesk to support news readers - Enhanced user experience and engagement for NU.nl, a leading Dutch online newspaper.
- Job: TD SYNNEX — Director, Global Solutions Go-to-Market, High-Growth Technologies · 2021-09 – present — Responsible for developing and implementing digital sales plays for our solutions across Cloud, Security, and Data & AI. I translate strategy into actionable motions that help vendors, partners, and internal teams accelerate adoption & grow recurring revenue.
- Job: Tech Data — Director Global Solutions Go-to-Market · 2021-05 – 2021-08
- Job: Tech Data — Global Cloud Solution Management Lead · 2018-09 – 2021-05 — Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 83 on the Fortune 500® and has been named one of Fortune’s “World’s Most Admired Companies” for eight straight years. To find out more, visit www.techdata.com or follow us on Twitter, LinkedIn, and Facebook. We help customers weave technology into the fabric of 21st century life and deliver solutions the world needs to connect, grow and advance. Technology is e…
- Job: Tech Data — Global Program Director Microsoft QLP [interim] · 2019-04 – 2019-08
- Job: Tech Data — Cloud Solutions & Portfolio Manager · 2016-12 – 2018-08
- Job: GREENCLOUDS — Marketing Manager · 2012-04 – 2016-11 — Greenclouds aggregates qualified datacenter infrastructures from service providers into a uniform global cloud. Customers have on-demand access to this cloud for service requests, which are then routed to local service providers in line with the requirements and local legislation. Greenclouds do not own datacenters of infrastructures –but provides a platform, which connects an ecosystem of Service Providers, Independent Software Vendors, Value Added Resellers and Consumers of the services.
- Job: Milestone B2B — Senior Marketing Engineer · 2006-06 – 2012-03 — Milestone is a marketing services firm, delivering sales driven marketing programs and effective lead generation campaigns. We focus on supporting ambitious directors of medium & large B2B companies such as DSM, KPN, Ford Motor Company, Arcadis, Royal Ten Cate, BT and BT Openzone, Delta Lloyd and more. We make marketing measurable, enabling our clients to step-by-step increase their marketing-returns. Hence, they can outperform their competitors, instead of having to outspend them… As Senior Marketing Engineer, I helped clients to successfully and sustainably develop, execute, and optimize their (online) marketing- and sales activities, on topics like buying journey analysis, strategy deve…
- Job: De 3 Marketeers — Owner/Director · 2004-06 – 2010-12 — De 3 Marketeers, my personal marketing agency to represent myself in marketing projects for SMB customers in IT, Finance and Consulting. A great experience, good learnings & some solid achievements. Discontinued in 2010.
- Job: Shopfactor — Owner/Director · 2006-03 – 2007-11 — Shopfactor was an attempt to create a simple eCommerce service for the Wholesale. We worked hard and launched a number of webshops in various markets during this period. Discontinued in 2007.
- Job: ilse media — NU.nl · 2004-07 – 2006-12 — - Established and managed an effective helpdesk to support news readers - Enhanced user experience and engagement for NU.nl, a leading Dutch online newspaper.
- School: Tilburg University — MSc, Marketing Management
- School: Avans University of Applied Sciences — BM, Marketing
Skills
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