Ali Raza
Go-To-Market (GTM) Strategist | $1M+ Campaigns Delivered for SaaS & Agencies | Expert in LinkedIn Launches & Viral Distribution
ex-Webflow
ex-RipplingI build GTM systems that generate revenue. Most B2B launches fail from a disconnect between product, messaging, and distribution.
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I bridge this gap. I design and execute GTM strategies that have delivered over $1M in campaign revenue for B2B SaaS companies and digital agencies. My methodology focuses on engineering dominant market positioning and leveraging LinkedIn for high-velocity launches and distribution. Core Competencies: - Go-to-Market Strategy: Full-funnel planning from ICP definition and category design to revenue activation. - LinkedIn Launches: Executing structured launch sequences that capture market attention and secure initial customers. - Viral Distribution: Building scalable content and engagement systems that generate predictable, organic pipeline. - Campaign Architecture: Designing multi-channel programs (PPC, ABM, Content) that convert.
GTM Index
- CROSSLIKE.CLUBJOB
- GTM Strategist & LinkedIn…5Y 7M
GTM Strategist & LinkedIn Specialist
CrossLike.club
- RIPPLINGJOB
- Head of Growth2Y 3M
Head of Growth
Rippling
- WEBFLOWJOB
- Senior Campaign Mgr2Y 8M
Senior Campaign Manager
Webflow
- Job: Webflow — Senior Campaign Manager · 2017-02 – 2019-10
- Job: Rippling — Head of Growth · 2019-07 – 2021-10
- Job: CrossLike.club — GTM Strategist & LinkedIn Specialist · 2021-01 – present
Skills
Playbooks
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