Michael Puhala

VP GTM & Product Strategy, Bevy | Author: Human Traits - a novel exploring humanity’s relationship with AI (published June of 2024) Newsletter: The Drop In | Your operating system for peak performance & AI up-leveling.

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Michael Puhala is an enterprise SaaS executive with deep experience across go-to-market strategy, product strategy, sales engineering, and executive leadership.

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His career has centered on helping organizations bring complex technology solutions to market, position them effectively, and build the teams required to sell and scale them. He has worked across enterprise software, digital transformation, online communities, and increasingly, AI-focused business initiatives. Michael’s current focus includes AI acceleration and AI positioning, helping companies move from AI as a concept to AI as an operational advantage. His work spans strategic narrative development, product and GTM alignment, workflow transformation, and enabling teams to adopt AI in practical, high-impact ways. He has successfully sold into and supported enterprise brands including Boeing, Intel, IBM, BT, British Airways, Air France, Macy’s, Spotify, FOX, and Disney. He is also the published author of Human Traits, a novel exploring the complex relationship between humanity and artificial intelligence. Core focus areas include GTM, Product Strategy, Sales Engineering, Executive Leadership, AI Acceleration, AI Positioning, Enterprise SaaS, Technical Pre-Sales, Product Marketing, and Digital Transformation.